This past week, negotiations broke down between Universal Music—the biggest and most powerful of the three major labels—and Tik Tok, the world’s most viral social media platform. The result: Universal’s music has been pulled—almost entirely—from the mimetic app. It’s a show of raw muscle the likes of which we haven’t seen for years, and the implications are fascinating. But how did it come to this? Why are two of the biggest forces in the music business in a battle that neither should have wanted?

To better understand the story, we dig into the payout structures that define the conflict, the inter-sectoral strategies that shaped it, and the negotiations that led to everything falling apart. Once again, it’s a fight about the future of sound—and which type of business is going to own it. Come for everyone talking about AI without anyone talking about AI. Stay for a KILLER data-science research project.

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