Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dave Charest, the Director of Small Business Success at Constant Contact.  

Talking Points:

• How does Constant Contact work?
• Social Media was supposed to be the end-all of marketing engagement.
• Does Constant Contact assist companies in building their email base?
• What marketing recommendations can you share with those just launching their business?
• What is the difference between social media marketing and email marketing?
• What type of age demographic dominates email marketing?
• Discuss your Square partnership.
• What are the top marketing tips entrepreneurs should follow to grow their small businesses?
• As online marketing continues to grow, what are the best tools to recommend to entrepreneurs who struggle to find time to devote to marketing efforts?
• Can you provide an example of how Constant Contact tools have helped a small business owner drive traffic and boost sales?
• Marketing is often geared to generating new customers but what methods are best to retain current customers and grow their loyalty?
• How can small business owners best utilize AI and Automation with their online marketing campaigns?

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