Humans were made to seek pleasure.
It's part of the motivational triad.

The problems started when we created false pleasure. When we started processing our food to condense the sugar and create as big a rush as possible.
The problems started when we began shopping with the click of a finger... when we condensed our shopping.

You know the feeling false pleasure gives you.
It's that high that feels sooooo good. And then leaves so quickly.

Seeking pleasure is good.
And feels good.
And creates more of what you want in life.

If you seek true pleasure.