As coaches and healers, we value transparency and authenticity. We don’t want to pretend that our lives are perfect and we have it "together" all the time. We want our audience (and potential clients) to perceive us as genuine human beings who can relate to their struggles.

Most of us think that sharing our own experiences and struggles online can be beneficial for our business and that being vulnerable online will make people trust us more. We aim for our audience to see us as warm, sensitive people who can understand their own problems.

And yes, if we share these kinds of things in a healthy way, this authenticity can help us grow. But sometimes being vulnerable in our online communities can cost us dearly. 

We are actually walking on a very fine line when we want to post in a way that is authentic and transparent because at the same time, we don’t want to instill a fear that we can't handle the opportunity to work with someone. 

Sharing the emotions and feelings we struggle with at the moment can create a huge amount of resonance among our audience and it  opens up the gateways to have empathic connections with people who are also in a bad place. But this is certainly not a good strategy marketing-wise. 

Letting our audience know that we are not in a good place at this moment can lead to them feeling like we might not be able to handle their struggles right now. They may not want to bother us with their problems and therefore they are unlikely to sign up for our coaching programs, our online courses, etc.

So, how do we walk this fine line of being authentic and still inspire people to work with us? How can we still be vulnerable in a way that BUILDS trust and adds to our bottom line? How can we stay in INTEGRITY while making a living out of helping other people become the best version of themselves? 

In this week's episode, Lola answers all these questions and much more. She dives deep into why being authentic online can sometimes end up costing us sales in our business and what are the filters we can use when we are thinking about what to share online. More than that, she shares some effective strategies to navigate authenticity, transparency and vulnerability the right way on social media.

See omnystudio.com/listener for privacy information.