This week we are joined by Hue Rhodes to talk about individually owned identity and how individuals can finally use blockchain to own and monetize their data. Hue is the founder of FRIDAY, an identity platform that lets users reclaim all of their activity data from Web2 (Instagram, Spotify, etc) and monetize access via Web3, without surrendering ownership or control. Prior to FRIDAY, Hue was the co-founder and CEO of Amplfy.me, and the VP of Global Business Development at Experian. But most importantly (to us), he wrote and directed a feature film starring Steve Buscemi.

Follow Friday on Twitter or visit their website to learn more!

 • Hue Rhodes: https://twitter.com/huerhodes

 • Friday: https://twitter.com/ownfriday

 • Website: https://www.myfriday.io/

[00:00] Episode teaser
[00:19] Show intro
[00:33] Intro to today’s topic and guest
[01:01] How did Hue get interested in identity and data
[03:42] Lessons Hue learned from making a movie
[04:57] How Hue would structure the business market
[07:29] What does it look like to build a product from the consumer side
[11:19] How big is the average individual’s data footprint
[14:34] Main customers for data brokers
[18:05] How data ownership works now
[24:48] If you want to get your data back, how do you do that?
[25:59] How do you know where your data is stored?
[27:23] The business model of FRIDAY
[29:22] Potential use cases and fandom
[36:14] When does Web3 get adopted?
[38:52] What the economic benefit is for data
[41:18] Other Web3 enabled data businesses
[43:49] How does Hue view data ownership as empowerment
[48:38] Where to connect with Hue
[49:21] Wrapping it up

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