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Ian Brodie
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Today's podcast is a great follow-on from my recent article on the first steps to becoming an Authority where I highlighted that the first step is to understand your ideal clients and what they care about. In the podcast, I talk to copywriter C
Today's podcast is a great follow-on from my recent article on the first steps to becoming an Authority where I highlighted that the first step is to understand your ideal clients and what they care about. In the podcast, I talk to copywriter C
Brent Adamson of the CEB is back :) You may remember my podcast with Brent from a few weeks ago where we looked at his research into the “Challenger Customer” and its implications for selling high-value products and services. You might also rem
Brent Adamson of the CEB is back :) You may remember my podcast with Brent from a few weeks ago where we looked at his research into the “Challenger Customer” and its implications for selling high-value products and services. You might also rem
If you market and sell your services to other businesses then the chances are you use Linkedin. Probably a lot. If you know how to use it, it can be a really effective system for finding contacts and referrers to begin a high-value relationship
If you market and sell your services to other businesses then the chances are you use Linkedin. Probably a lot. If you know how to use it, it can be a really effective system for finding contacts and referrers to begin a high-value relationship
If creating online courses is on your agenda for 2017, this podcast is a must-listen for you. In it, I discuss the current huge opportunity in online education with Danny Iny, founder of Mirasee and author of “Teach and Grow Rich” which is abou
If creating online courses is on your agenda for 2017, this podcast is a must-listen for you. In it, I discuss the current huge opportunity in online education with Danny Iny, founder of Mirasee and author of “Teach and Grow Rich” which is abou
This is a special podcast. Partially because my guest, Brent Adamson of the CEB, is such an expert and entertaining speaker. But perhaps more because the topic is so critical. As I mentioned in Why Being An Expert Won't Get You Clients, we're i
This is a special podcast. Partially because my guest, Brent Adamson of the CEB, is such an expert and entertaining speaker. But perhaps more because the topic is so critical. As I mentioned in Why Being An Expert Won't Get You Clients, we're i
It pains me to say this, but email marketing is not the only answer :) OK, all joking aside, what is vital for any business is to build a platform: a way of regularly communicating and keeping top of mind with your ideal clients. Email marketin
It pains me to say this, but email marketing is not the only answer :) OK, all joking aside, what is vital for any business is to build a platform: a way of regularly communicating and keeping top of mind with your ideal clients. Email marketin
I‘ve got a fantastic podcast episode for you today. In the podcast I interview Mike Kerrison about how he built his hugely successful consulting business After launching 3 multi-million dollar technology firms, Mike left the corporate world to
I‘ve got a fantastic podcast episode for you today. In the podcast I interview Mike Kerrison about how he built his hugely successful consulting business After launching 3 multi-million dollar technology firms, Mike left the corporate world to
This is the second of my two part interview with motivation expert James Sale. In this episode James talks about the 9 fundamental motivations that drive behaviour, and how by understanding those we can get better results from our marketing and
This is the second of my two part interview with motivation expert James Sale. In this episode James talks about the 9 fundamental motivations that drive behaviour, and how by understanding those we can get better results from our marketing and
Today's podcast is the first of a two part interview with motivation expert James Sale. In this episode James talks about how he made the shift in his business from 1-1 work directly with clients to creating products and licensing his methodolo
Today's podcast is the first of a two part interview with motivation expert James Sale. In this episode James talks about how he made the shift in his business from 1-1 work directly with clients to creating products and licensing his methodolo
Today's podcast is the first in a new mini-series I'm doing on creating effective membership programs. Over the next few episodes I'll be sharing my best tips, experience and ideas on creating profitable membership sites and programs. And I'll
Today's podcast is the first in a new mini-series I'm doing on creating effective membership programs. Over the next few episodes I'll be sharing my best tips, experience and ideas on creating profitable membership sites and programs. And I'll
My guest on today's podcast is Dorie Clark. Dorie is the author of Reinventing You and Stand Out. She's a former presidential campaign spokeswoman, she teaches at Duke University's Fuqua School of Business, and she's a consultant and speaker fo
My guest on today's podcast is Dorie Clark. Dorie is the author of Reinventing You and Stand Out. She's a former presidential campaign spokeswoman, she teaches at Duke University's Fuqua School of Business, and she's a consultant and speaker fo
Today's podcast is all about how to harness the power of stories to attract and win clients. My guest is Lisa Bloom, the founder of Story Coach. On the podcast Lisa explains why stories can be so powerful in our marketing, how to find stories t
Today's podcast is all about how to harness the power of stories to attract and win clients. My guest is Lisa Bloom, the founder of Story Coach. On the podcast Lisa explains why stories can be so powerful in our marketing, how to find stories t
Dov Gordon was a man on a mission. He knew the value and power of Masterminds from his work running them for groups of CEOs. But for his own business he wanted something more. In a traditional mastermind business leaders and entrepreneurs meet
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