Episode Transcript
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This is the BBC. This
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podcast is supported by advertising
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outside the UK.
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Thank you for downloading the More or Less podcast.
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We're your weekly guide to the numbers in the news and
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in life, and I'm Kate Lambell.
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Today, we're all about a girl looking
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at a film and asking it to, well,
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to accurately represent women and the jobs
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they do. My name is Veronica Carlin, and
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I am currently the Director of Learning at Elder
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Research.
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There are two things you need to know about Veronica.
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The first is that she's a data scientist, which
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means she falls into the big wide job
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category called STEM. STEM
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stands for science, technology, engineering
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and mathematics. And
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the second is that she loves a
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good rom-com. I am a hopeless
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romantic at heart. I think
1:00
there are parts of me that absolutely love
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romantic comedies, largely
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because I just like to
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be separated from reality for
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a few moments in a world where love
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conquers all. When I was a little girl,
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I would pretend I was a princess trapped
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in a tower, and then this knight on a white horse
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would come charging up and rescue
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me.
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Romantic comedies, rom-coms.
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We're talking Pretty Woman that you just heard, when
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Harry met Sally. My favourite rom-com is
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absolutely Crazy Rich Asians. So
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your family is, like, rich?
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Quite comfortable.
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That is exactly what a super rich person
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would say. It's a modern take
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on Cinderella, but what I love
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about it even more is that she is an economics
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professor who specifically studies
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game theory. And for Veronica,
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there's one thing she loves about
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rom-coms. Typically and historically
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when women are in films, they are secondary
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characters, and they're there to advance
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the plot lines of the male characters. However,
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in romantic comedies, because the female
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is the lead, there's a lot of complexity
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to her. So we see her friendships
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evolve, her career, things
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that she likes, and things that are unique
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to her specifically that have nothing
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to do with any other characters in the
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movie. And that really is
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unique to romantic comedies of
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the genre. So it matters to
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Veronica what kind of jobs the female heroes
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of rom-coms actually do, where the women
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like her, women in STEM are represented.
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And scientist stereotypes have always been there
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in rom-coms, the trope of the emotionally
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distant rationalist being softened
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up by love. That's even there in
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one of the very first rom-coms, Bringing
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Up Baby from 1938, starring Catherine
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Hepburn and Cary Grant as a bumbling
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aloof archaeologist. I
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hope you realise that you've made a perfect call
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of yourself in front of everyone. Have you finished? Yes,
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yes I have. Thank you very much. Bye
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bye. But
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that scientist role is almost always
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a man. So Veronica had a hunch
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that there wouldn't be a lot of rom-coms whether lead
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woman was a chemist or doctor or engineer.
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And being a data scientist, she set to work figuring
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out what was going on.
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In the rom-com of this story, we'd have a montage
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here of Veronica checking
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spreadsheets in a fabulous outfit, drinking
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frothy coffee and typing frantically on
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a computer.
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Veronica had to identify what it means
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to be in STEM. STEM really
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bleeds into a lot of other fields.
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So
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is someone in agriculture
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in STEM? Right, like
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there's growth patterns and
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biology that's associated, but is farming
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STEM.
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She used a National Science Foundation report
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to pin down the job definitions and the
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United States Bureau of Labor Statistics
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numbers to work out the percentages.
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Of the entire US workforce, 23%
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of the workforce is STEM and 8%
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is female.
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8% of the whole US
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workforce is women in STEM. Now
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Veronica is just interested in women in the
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workforce because we're just talking about female
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lead characters here who make up 48% of
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the workforce in the US. So you slightly
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more than double that 8%. So
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if everything is
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equal, then in
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theory, 16.5% of all rom-com movies should have
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some
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lead
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role in
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a STEM position. So if we produce 100
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movies, either 16 or 17 of them should have
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a female lead that's
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a doctor or
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a research scientist or a data
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scientist.
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Then she used the internet movie database
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IMDB to identify all the US-made
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rom-coms.
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So I didn't want to compare women
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from 1950 in
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these roles if that wasn't really representative
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of women in STEM roles. So I had to make
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a cut off and that was 1990 to 2019. There were over 200
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films, 249 to be exact in my data set.
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And
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she just had to go through each film and
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identify how many lead women had
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jobs in STEM. So how many
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were there?
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Only 12 of them. And
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so to be clear, remember
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we said that if we had 100 films,
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then 16 or 17
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should have been women in STEM. We
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have 249 here. And so we're only getting 12 films with
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women in STEM. And
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that is significantly
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below the number of women in
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STEM in the
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real workforce.
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That ratio seems off, but
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Veronica wanted to absolutely nail
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it down.
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In stats we have this thing called statistical significance.
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And what that means is... Time for
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another montage.
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So that was determined
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mainly with called binomial distribution.
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And so binomial distribution was able to
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then determine a p-value
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in statistics, a p-value
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in this case, I had a p-value
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of significantly below 0.05.
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What that means in layman's
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terms is essentially there is no
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way that this happens by chance,
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at least not in a
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probable way.
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If you're wondering, the most popular job for
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a heroine and a rom-com is a writer or
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journalist. But trust me, there is not
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that much romance going on in more or less
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towers. Nevertheless, this analysis
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warmed our cold hearts. But,
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I mean, romantic comedy portrays unrealistic
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image of modern life is hardly a surprise.
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So
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does it really matter?
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According to Veronica,
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it is particularly important to get
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STEM representation right.
7:04
In the 1990s, the X-Files was a very
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popular TV show, with agents Mulder
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and Scully getting caught up in all kinds of adventures,
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often including aliens. Surveys
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of women who work in STEM years later
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found that Scully, a strong female character,
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had been a role model for them, seeing her on
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screen that helped increase their interest in
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science and technology.
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This was called the Scully Effect because
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Dana Scully was one of the two main characters
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who really thought about logic,
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reason, and she
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was a medical doctor. And she had this profound
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influence on women.
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And so since rom-coms are
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typically targeted to female
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audiences, seeing more
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women in STEM roles in
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these types of films could have that same
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type of effect on young
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women going into the workforce or
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in women deciding to change
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careers.
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signs that things are changing.
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Just last month a new rom-com came out
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called The Other Zoe.
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It features a computing student who gives up
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their over-rational preconceptions
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and finds love. You have to go
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after what you want and be brave. Oh my
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god you're just giving me rom-com advice now.
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No it's so fun. So
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it is now a woman playing out
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the stereotype of a scientist who through
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the power of love learns how to have
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fun and embrace life. We might have
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to wait a little bit longer for a fun
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free-spirited scientist in a rom-com who
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can teach their love interest how to have a good
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time.
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Thanks
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to Veronica Carlin whose research
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was first published in an essay called How
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to Lose a Girl in Two Standard Deviations
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published by Significance magazine. That's
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all for this week. If you see any stats you'd
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like us to take a look at you can get in touch by
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emailing more or less at bbc.co.uk.
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In the meantime we will always love
8:59
Paris. Goodbye.
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