LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website. 

If you want to actually drive results, you will need to focus on engagement.  Our guest, Sam Moss shared some tips on how to do just that. 

1. Make sure this is where your customers and potential partners are hanging out. 
2. Create educational content for your prospective customers
3. Assume the audience won't click the link so be sure what you are posting has value as a stand alone post
4. Acknowledge comments and look for ways to interact with content created by your audience. 

About Sam Moss

Sam Moss is the owner, 1Click Agency, a web design company in Elmira, New York. He’s also the co-host of the Small Business Made Simple podcast