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More than a Few Words

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A weekly Business, Marketing and Entrepreneur podcast
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Episodes of More than a Few Words

 If I asked you where the keys to your house were, might take you a minute, if you're a little bit like me and put him down somewhere in the house, but within a minute or two, you'd know where your keys were. Why? Because it's important that yo
As a business owner you are active on social media to do more than just make friends.  You are there because you ultimately hope it will lead to sales.  if you want to  that to happen you  need to do more than just hope.  You need to take an ac
As a business owner you are active on social media to do more than just make friends.  You are there because you ultimately hope it will lead to sales.  if you want to  that to happen you  need to do more than just hope.  You need to take an ac
I am a fan of Walt Disney, not just his movies, but his vision and creativity as an entrepreneur.  He understood the importance of a clear company vision expressed passionately through stories and ideas, not cold facts and numbers. When Disney
LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website.  If you want to actually drive results, you will need
Write Your Goals Down As the new year begins, take a few minutes to think about your goals and what you want to accomplish in 2018. Dream big both personally and professionally. Maybe you want to lose weight, expand your team, launch new produc
Everyone talks about finding your ideal client. But how do you do that? Today my guest Tim Fitzpatrick of Rialto Marketing explains it can be as easy as answering three questions. Who do you enjoy working with, because why would you want to be
Your brand doesn't happen by accident.  Our guests Tonya Eberhart & Michael Carr, partners behind BrandFace have created The 3 D Process for building your brand.  Define - In the define stage, start with a look at who are your ideal customers,
Why should you care about conversion optimization? When I ask business owners about their website performance, most can easily tell me how much traffic they get in a given week or month. Even if they don’t have the number top of mind, they can
If you own a business, you have stress. It seems to come with the job, but our guest Debra Sunderland suggests that your stress often comes from lack of clarity. She says the reason we have stress is because the small part of our brain called t
I have been blogging since 2007. Back then blogging was popular among writers and geeks.  I am not sure which I was, but I enjoyed the opportunity to flex my creative muscle on a site called More than a Few Words. Yes, before it was a podcast,
If you are a small business owner, there is a good chance you feel a little bit like a gerbil on a treadmill. You're running and chasing the food, but you never quite catch it. Our guest, author Matthew Turner doesn't think it needs to be that
We routinely tell business owners that great blog posts are an important part of their sales, marketing and SEO strategy. With so much riding on each and every post, it's tempting to push the sales element really hard. But that is exactly the o
Business owners who believe in rapport and relationship-building often think of automation as a bad word.  This perception comes from the not really understanding how good automation words.  Automation can be as simple as acknowledging a form
Business owners who believe in rapport and relationship-building often think of automation as a bad word.  This perception comes from the not really understanding how good automation words.  Automation can be as simple as acknowledging a form
Does it matter when you send out an email newsletter? People are going to read it whenever it lands in their inbox, right? Well, maybe not. There's a lot of research that suggests there actually is a best time of day and a best day of the week.
You have probably heard multiple times you need to start your sales process by defining your niche because when you do, you can create more relevant content.   But our guest Leon Streete, says just defining the "who" is not enough.  The demogr
Everyone is not your customer. And while some people might become customers sometime in the future, there are some people who never will. Make the best use of your marketing efforts by narrowing down to a niche. Then, even after you have narro
Many "would be writers" think they should start with a title and let the story unfold.  Our guest, Tina Bakehouse suggests starting in the middle.  Begin by fleshing out the content in the middle.  Once you are clear on the body of what you're
If your blog titles don't grab reader's attention, they're not going to read your blog posts.  While it might seem that people want to see something positive in these challenging times, surprisingly negative titles work better. Look at the new
Ultimately, social media is a human platform. If we can read a story and we can relate to it, we're more likely to engage with that, we're more likely to comment on it, like it and share it. Our guest, Victoria Lee suggests in every single post
As you plan your next email marketing campaign don't overwhelm customers with multiple offers. They won't spend the time reading all that text. As a matter of fact, there's a lot of research which proves the more choices you give someone, the l
​Goals are an important part of a successful business, but we often don't achieve them as quickly as we would like.  Coach Cailen Ascher suggests business owners take a few lessons from yoga. They have these wonderful teachings around non gras
You may not believe this, but negative reviews are a gift. They give you a chance to improve to change your customer perception, and maybe even be a hero. When someone writes a negative review, they're annoyed at your company, not you, so don'
You spend hours creating content so you may be disappointed to discover that nobody's reading it. But it doesn't have to be that way. Our guest, Jonny Cooper shared three simple reasons content fails to deliver results. You forgot the ABC- Aud
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