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Lorraine Ball

More than a Few Words

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More than a Few Words

Lorraine Ball

More than a Few Words

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More than a Few Words

Lorraine Ball

More than a Few Words

Claimed
 1 person rated this podcast
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One of the things that happened during Covid was that virtual events exploded.  And today, even as we return to in person activities, there is still a place for virtual events in your marketing.  That was the topic I dove into with Michael Tuck
In this conversation from our archive, I had a chance to talk with Brenden Kumarasamy from MasterTalk. Brenden shares practical tips to enhance communication and public speaking abilities. Here are four simple exercises you can add to your dail
Social media is a lot like going to a singles bar. You’re going to meet a lot of nice people and have some interesting conversations.  But at the end of the day your goal is to bring your date home.In the world of digital marketing home is you
I enjoyed the time I spent with Deborah Bowers, a seasoned marketing expert, to discuss the essentials of digital advertising for small businesses. Here are a few key points from our conversation:Importance of Digital Advertising: Deborah emph
Do you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending on social media productive.Our guest, Andrea Jones
The internet is fueled by cats. Cute cats, funny cats, grumpy cats, cat photos and cat videos. It's cats, cats, cats, all day long. I'm actually okay with that because I like cats. We even had two cats, Clyde and Truman who lived Roundpeg  and
Monica Pitts, founder of MayeCreate Design and host of the "Marketing with Purpose" podcast brought her energy and humor to this conversation about your website.    Like me, she considers it a critical part of your overall marketing.Authentici
I know you think we’ve talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you need to have an expensive team come in to fix
I'm sure you're familiar with the story of Prince Charming. He went trudging through his kingdom carrying a shoe looking for the prefect girl. He tried it on multiple people until he finally found his one true love.Well, that's a fairy tale bu
Your audience is out there. The people that are just dying to work with you. The problem is they don't know you exist.  Being a guest on a podcast can help those ideal clients get to know you.My guest, Jamie Atkinson, shared some great tips on
If you missed my conversation with Jeff Felton about using email to build trust with prospects, take a few minutes to listen now. Most people think about email marketing as a sales tool. But my guest, Jeff Felten thinks it is so much more.  Em
A few weeks ago, I dropped a quick marketing tip about creating less content.  That advice might seem counter intuitive when you are engaged in the battles of the content wars.  But the trick is  finding ways to expand your content.  I shared s
Business owners often tell me they know some of their marketing is working they just don't know which part.  So as a result, they waste a lot of money on the wrong types of marketing. So I invited Sara Nay, of Duct Tape Marketing to join me for
A flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster.  A marketing flywheel will do that as well. With consistent action, the marketing flywheel will deliver more and more results. In this conversatio
I love working with entrepreneurs. They’re excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can’t help them because excitement and energy is
If you are like many small business owners, you're probably laying awake at night worrying about your business, working all day long and in your spare time, thinking about your business Well, according to Joey Drolshagen that's not the way to g
I love to tell stories. Not only because they’re fun, but because they’re great for business.  That’s why I was excited to sit down with master storyteller, David Hutchins a few years ago.   If you missed the conversation back then, here's you
I love email .  It is not that I love getting email in my inbox. But I love email as a marketing tool. There are a lot of people who say things like "email doesn't work" or "it's passe"  They argue there are all sorts of other tools. you can u
In life you are often judged by the company that you keep.  The same is true online, your reputation is influenced by who you run with and the clubs to which you belong.  You demonstrate those connections through backlinks. What are backlinks?
From my archive: When you started your business you probably assumed that sooner or later you would get around to building a life to go with it.  According to guest Nicole Bandes, that is not necessarily the best way to approach things. She be
One of the most common mistakes business owners make is thinking that there’s some single magic key word or phrase that they must dominate. But that just isn’t how search works anymore. Why? Because today, people are more likely to use natural
Client relationships are just that, they are relationships.  While you hope that every new clients is in it for the long haul, we've all had those clients that we wanted to break up with.  So as you are looking for your next client relationship
For many of us, the Covid pandemic feels like ancient history as our lives and businesses have gone back to normal. But for some companies, there is no going back. That's the case for Meetup.com. In late 2022 I had a chance to chat with David S
When it comes to using AI for your marketing, I am reminded of the Russian proverb - Trust, but Verify.  It rhymes in Russian... But it makes sense in any language.  When you are thinking about using AI, remember that sometimes, AI will make u
It was a real treat to have Robin Waite back in the guest chair. A business coach and public speaker, Robin share a success story about one interview that lead to 1,500 leads and over £150,000 (approximately $180,000) in business revenue. His s
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