0:00

Instagram , facebook and a few other

0:02

platforms were down . Oh yes , this is right

0:04

after Verizon , t-mobile . I wonder if this

0:06

is all a coincidence too , because T-Mobile went down

0:08

.

0:09

Is it a coincidence or is it not ?

0:10

AT&T went down right around elections .

0:12

Are you a conspiracy theorist ? Because then you would say

0:14

it's not a coincidence , it's just a cyber attack

0:17

.

0:17

It could be . Listen , I'm not one to think

0:19

about things like that , but I was just like OK

0:21

, well , AT&T went down , T-Mobile

0:24

went down , Could it just be technology

0:26

. Yeah , it could be technology . And

0:28

then Facebook went down on

0:30

election Tuesday and then it was

0:32

like why did all of this stuff go down around the same

0:35

time ? Was it a goal ?

0:36

to get us to A lot on the power grid .

0:38

Was there a goal to stop us from voting

0:41

or get less people to vote ? Could

0:43

be .

0:45

Well , I didn't realize it was on election Tuesday , so I would

0:47

never have put two and two together . I feel like if you

0:49

were going to vote , you were going to vote . You didn't just find out about voting

0:51

that day . I don't know that that changes

0:53

anything personally , but maybe you didn't

0:55

know , had no idea and

0:58

that impacted how you were

1:00

able to move around . But it was down for what

1:03

? An hour , two hours . How long it was down for a couple hours

1:05

, yeah , so it didn't stop everything

1:07

.

1:08

So I can't say . But the challenge would be if

1:10

there was reminders that were going out , there were

1:12

text messages that were going , whatever it was , you

1:14

might have forgot , so I guess . But

1:17

building a business that is

1:19

offline is super important Because

1:21

you do that in this day and age ?

1:23

That's always the question . It's hard . I

1:25

don't know if it's possible , but I

1:27

guess I don't know anyone personally

1:29

that has a business that they started completely

1:32

offline . Now you may not continue

1:34

to be online , but in some capacity

1:36

. So I was speaking to a friend and she said she's been offline

1:39

and she's just been getting referrals for

1:41

her business . But she was like I'm trying to figure out how to do

1:43

it without having to be on social media and

1:45

I'm like your email list is the only thing I could

1:48

think of , that you don't have to be on social media

1:50

, but how you build an email list , you

1:53

probably got to get back on social media at least for a little

1:55

bit , fundle some people in and then you can

1:57

turn it off and build your email list

1:59

in that way , and that's why people

2:01

always talk about it's important to have an email list or something

2:03

that is outside of Instagram

2:06

or YouTube , a podcast , a blog

2:08

, something else that's more static , just

2:11

in case things

2:13

go down , because the likelihood of everything

2:15

going down at once is like zero to none

2:17

.

2:18

So think about it like this Our cleaning business wasn't impacted

2:20

due to Facebook being down

2:22

, instagram being down YouTube .

2:24

So you can build . Oh yeah , that was started offline .

2:26

So our cleaning business was completely built

2:28

offline , meaning it wasn't based off the

2:30

fact of our brand or likeness or social media

2:32

.

2:33

But we still use online

2:35

marketing though , so is

2:38

that completely different from what you're saying ?

2:39

with social media , I would say absolutely , absolutely

2:41

.

2:41

I would say it's completely different because , just because Facebook

2:44

and Instagram , twitter , went down and

2:46

even so , when we're saying building a brand

2:48

, you mean building a brand outside of social media , not

2:50

just outside of online .

2:52

In general , yeah , I think what people think about offline

2:54

is . A lot of times it goes directly to social media

2:56

. When I'm thinking about offline . I'm thinking off

2:59

of Well , you said that

3:01

off of the computer . No , no , yeah

3:03

, that would be complete in 20 .

3:05

That's not like in this age .

3:06

I don't know how that's 2024 , if you're trying to build

3:08

a business that is completely off of

3:10

computers , internet , internet . I don't

3:12

know how that ?

3:12

works . I don't know what the hell you would be doing you

3:14

want to do .

3:15

SEO .

3:15

Yeah , yeah , yeah . So just off of social media

3:17

, because even , I mean at the bare minimum .

3:19

Let's say , you just have a website that's

3:21

online yeah . So when I

3:23

say building something that's offline , in

3:25

a way , I'm talking about building offline of

3:27

social media social presence , so that you don't have

3:29

to be interacting online every

3:31

single day in order to get clients . So when

3:33

Instagram and Twitter went down , there were people

3:35

scrambling and I even reckon we were busy during that

3:38

time , but I

3:40

didn't even recognize that it was down , because I was , we

3:42

were busy doing something else . But when I came

3:44

back I was like , oh , this is down , and it

3:46

made it trigger me to think about this

3:48

conversation too , because I checked our . I

3:50

checked our cleaning business for the day . I think we had about nine

3:53

cleanies or so , which is , like you know , a

3:55

couple of those like $2,500

3:57

for that day , and it didn't impact us

3:59

at all , right ? So that's

4:01

the importance of having a business that is

4:03

not based off of your online

4:05

brand , your online presence or even your personality

4:07

, because they're not looking for us . They come to our

4:10

page on social media and say , hey , let me find out where the hard

4:12

dog's off for the cleaning business and even

4:14

so , we don't even advertise our business

4:16

on these digital platforms so it

4:19

is super important to have a business that is offline

4:21

, especially outside your personality .

4:24

Now does that go ? We had an episode

4:26

before talking about building a facist brand and

4:28

I know I see different things that people are saying like

4:31

they don't feel like that's possible , but I think

4:33

it depends on the business

4:35

. Yeah , it absolutely depends on the business . So , like a

4:37

service based business cleaning , mowing nails

4:39

here , I don't think it really matters what

4:41

you look like or really how

4:44

you act until I show up and you don't act right

4:46

. I'm thinking about like the hairstyle and stuff

4:48

that may be a little different , but

4:51

other businesses it may not require

4:53

and some it does . Like people purchase

4:56

from you . A lot of times people say it's not necessarily

4:58

always the product , it's like they purchase

5:00

from you because they like you , the person

5:02

, they like what you're saying , they agree with you

5:04

, they see themselves in you , that type

5:06

of stuff . Like that happens , but not for

5:08

every single , not for every single

5:11

product , if you will , or business , if

5:13

you will .

5:14

People buy people buy

5:16

the story . Less people buy the

5:18

story before they buy the product . Most of the time

5:20

when it comes to businesses like that , when

5:22

you're just looking for a needs based business , there

5:25

is no buying a story . I'm not looking into the long

5:27

story or any of that .

5:28

There is a service that I need done .

5:30

There is someone that I need to do the service and that's pretty much

5:32

it , yeah , so when you think about building a business

5:35

that is quote unquote , offline or off brand , you

5:37

have to think about that as well . Like , no one is buying most

5:39

of the time people are buying into your story for

5:41

a product or service like that , but when it

5:44

comes to other products , you got to think about

5:46

that .

5:46

Which is reminding me . We had Alani's

5:48

second birthday party

5:50

last week , two weeks ago , can't remember exactly

5:53

. We did a little , a little house

5:55

party at our house and last minute I'm like , oh

5:57

, let's get a bouncy house . And I actually

5:59

use thumbtack . So it's funny because we

6:02

have marketed thumbtack

6:04

. What can I compare it to ? Well

6:06

, it's just a company where you can go find service based

6:08

business or anything really you can find anything on

6:10

thumbtack ?

6:12

If you look , it's like a Google for service based

6:14

businesses Right .

6:15

But I actually have never used thumbtack

6:17

as a customer . I had used it for

6:19

our business when we were marketing our business starting out

6:21

, but never as a customer . But we

6:23

went . I went on there to find a bouncy house . Found

6:26

someone booked them , not because of

6:28

what they look like , just they had a few reviews

6:30

. Asked them they respond . They responded

6:32

well . Asked them their price was in our ballpark

6:34

, good to go , and just

6:37

it being faceless . They don't . I don't need to know

6:39

their story , I don't need to know anything . I just need to

6:41

know can you provide the service in a timely

6:44

fashion ? And came

6:46

to the house , set it up and we ended up

6:48

knowing who they were and

6:50

who we were , who they ended up knowing who

6:52

we were . Sorry , based off of the cleaning business

6:55

. But that just goes back to things being faceless

6:57

and you're still being able to sell and nobody

6:59

needs to know that information for specific

7:01

products . Like it doesn't matter what you

7:03

got going on in the back , I just know you could provide the bouncy

7:05

house .

7:06

That was yeah , that was actually funny

7:08

. They know us from social media . Yeah

7:10

, so when they pulled up with a bouncy house

7:13

, the husband was like what's

7:15

your name ? And I'm like we told him our

7:17

names and he was like super appreciate . Oh my god

7:19

, I know you guys from Instagram or whatever . It's

7:21

just because I can't believe that they I'm

7:23

servicing you guys and it's just . The world

7:25

is just so small . Now . He didn't know us

7:27

from our cleaning business . He knew us from social

7:30

media and he also had a cleaning business as well

7:32

, but the world is just so small that

7:34

you know when . When you book them , we didn't care . We

7:36

just knew that they could provide the service and that's what we needed

7:38

. That's what we really cared about . But

7:40

when you are trying to build the business based on your

7:42

brand , there's a lot more things you gotta think about . So if

7:45

we were now , if you translate that to

7:47

the branding side of , if he knew us , or if he

7:49

came to our house because we were who we were , we

7:51

were complete like eight holes or anything like that

7:53

, it would be . It would have been no love there . But people

7:56

kind of you know , perceive you based on the social media

7:58

, president , but then also you know the value you could give

8:00

them online as well . So , yeah , they're

8:02

opposing cons to it , but how about I say you

8:04

got to be mindful of those cons .

8:06

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8:09

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8:11

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8:23

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