0:00

Yo, yo, what's going on, guys? Welcome to another episode of the More Than A Side Asso podcast, where we help non-none of our subscribers get more impact, income and influence outside their jobs.

0:08

And this episode is about everything revolving the Super Bowl in terms of business, building a brand, building a multi-billion dollar stream of income.

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That's what the Super Bowl is about. So, not just for the NFL, not just for the teams, but everyone around them, it's a money making opportunity.

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So Jenoica is traveling this week, so I decided to bring my good friend, andre Hatchet, on the podcast.

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He is a 15-plus year mobile notary entrepreneur.

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He's sold thousands of people about building businesses and he's also helped thousands of people make hundreds, if not thousands, of dollars in the industry.

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And we're going to be diving into everything around the Super Bowl in terms of building a business and building a brand.

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So if you guys like this episode, let us know.

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Drop a comment, drop a like, drop a thumbs up a something.

0:52

And I think he did an excellent job.

0:55

And we're going to talk about everything in regards to Kanye West, we're going to talk about Usher, we're going to talk about Beyoncé.

1:00

We talked about a few things on this episode, but it all revolves around building a business and building a brand, so I hope you guys like it.

1:09

Next, you said some good questions, a little bit Kanye West $7 million.

1:15

So I wanted to ask you this question you borrowed it from you.

1:19

This is a. This is a. I wanted to ask you this question Do you think he's a genius or do you think he's crazy, or is he a crazy genius?

1:31

But yeah, he's a crazy genius.

1:33

So, if you guys didn't know, I didn't see this ad for some reason.

1:37

I don't know if it aired in every market, but his team sent him a report saying that he spent $7 million on his Super Bowl slot.

1:47

So meaning he had a Super Bowl half time show slot and he generated $19.3 million in sales in less than 24 hours.

1:58

But, 19.3 million.

2:01

So he, I guess he dropped, like airpods, and he dropped pants and suits, jackets, whatever from Yeezys, Okay, and he had no ads, no script.

2:10

He did it from his iPhone and he was like I'm not spending any money on his ad in terms of production.

2:17

You guys get what I give you and if it makes me money, it makes me money.

2:22

I like it.

2:23

So is he a genius? I was more people.

2:26

I was, more people would think like him. I'm going to put this out there and let y'all do what it do.

2:31

How many people do you know have it launched their cleaning business because they don't know what color or logo is going to be?

2:38

Now we get into it. Now we get into it.

2:41

So I didn't know all this till you text me this earlier.

2:43

And now that you say this, far don't, I wish more people would just throw it out there.

2:50

I sent you my logo that I'm working on for my next layer for my notary business.

2:57

Right, it's the extra layer of fingerprinting that I'm doing in Georgia, atlanta.

3:03

He sent me three, I picked one, I sent it to you, I sent it to my community.

3:08

Hey guys, we can work the best. I sent it back to him in 10 minutes.

3:12

I'll can't get later if I want to.

3:15

I wish more people had that.

3:18

So I'm all four throwing it out there, letting it stick and look.

3:22

$7 million to him is probably like $700 or $70 to us, right, so he got a lot of money to try, but I wish more people would just try shit and throw it out there and let it stick.

3:36

So say you, sir.

3:40

So I don't know if I could do that. I think you get to a certain point in your career where you become, you become, you procrastinate due to perfection.

3:52

And I think Kanye is that level of genius where he wants things to be so perfect and he's okay with making mistakes, but he wants things to be so perfect.

4:04

So for him to say I'm going to spend $7 million on an ad for a new product line and record it from his iPhone selfie he got his front in his mouth.

4:17

He's in the back of a taxi or Uber or cab.

4:20

Let me see if we can find it. I'm going to look on mine.

4:24

You keep going.

4:27

He's in the back of an Uber or a taxi or a cab and there's a forward facing video just him telling you like yo.

4:33

Hopefully we could just put the words at the bottom.

4:36

And by the end of the ad he said I want you to go to Yeezycom.

4:39

Hold on so that all that's in there. Oh wow, okay, I found it.

4:45

So, it is for some reason in the air on an all markets either.

4:48

So I didn't see them Dallas. I asked my friends that they saw it.

4:51

One person said they did, some people said they didn't. So I'm not even sure if this ad was a real.

4:57

I don't know if it was a social media stuff.

5:00

But according to people talking about it. Oh yeah.

5:02

Right there. And it's my commercial and since we spent all the money on the commercial spot, we actually didn't spend anybody on the actual commercial.

5:15

But the idea is I want you to go to Yeezycom and I'm going to write it at the bottom of the screen.

5:26

And I got some shoes and that's it.

5:35

Oh, I love it. I love this even more now that I watched it.

5:41

So that was an excellent use of his time.

5:43

He had a call to action, he told you what he wanted you to do, but I think here's the way that jeans and he had one thing to sell.

5:50

Yeah, one thing to sell. He's a Yeezycom.

5:53

I got some sneakers and jeans. You guys go there, choose what you want.

5:55

But I think what makes it even more nuts is that social media is going crazy for it.

5:59

We're talking about it here.

6:02

Did he posted a picture on his page about the incoming report from his sales manager that had 284,000 orders in 24 hours 19.3 million and his album, vultures, finished the day at number one in 100 countries.

6:19

So now we're sharing it.

6:22

We're talking about it. It's going to go crazy.

6:24

Is he a genius? Is he this? And this is what is going to.

6:27

This is where the real money is going to be made After the fact.

6:31

Could you have, could you have, posted a Super Bowl commercial like that?

6:36

Yeah, for the $7 million, all right.

6:40

Now I don't even have a million dollars. So let me tell you guys, are they practical doing?

6:47

well and break it down in, break it down in our form.

6:50

Okay, so I've made a solid few hundred thousand dollars with some basic stuff.

6:58

Okay.

6:59

And I've had it. Well produced stuff that didn't hit, that, you know, didn't hit right away.

7:02

Some of it, you know, hit later on, but some of my most basic stuff post videos, quality videos had made me like a few hundo over the past few years.

7:15

So he threw something out there.

7:18

Whether he knew this little work or not, he threw something out there and, you know, let me tell people who make between 50 and 150 right now I would challenge you throw something out there.

7:30

Use your cell phone.

7:33

I've been told by some people. I was watching the court Corey Wayne, country Wayne, and he says that they shoot all their skills on cell phones, no microphones, because it's more real.

7:45

My film guy says that we're going to keep the audio budget times even though, like I think it should be added, we're going to keep it because of the conversion.

7:56

You don't know what's going to work until it's out there.

7:59

He threw it out there. Look what's stuck I have.

8:02

I spite people all the time.

8:04

Yo get on YouTube with me.

8:06

Let's let me email this out.

8:08

Let's see if it leaks somewhere. You're great.

8:11

This it ain't. That is your phone number. There is your email there.

8:15

Okay, no website, yet Instagram page is something there.

8:20

You have the chance to make a sale when we have something out there in the world.

8:25

I love it. 10 out of 10.

8:29

So I love the fact that he was fearless enough to do that.

8:33

Yeah, I love that. I can't say I have that same level of fearlessness at this stage.

8:39

And we're and that's one of the challenges me and genoka go through as well Is that I think you get to this certain stage where you've done things at that level where you just I'm just going to post it, no edits, no captures, no nothing.

8:52

And then you get to the point where you're always in your head, you're always thinking about what comes next.

8:55

You always think about the challenges. You always think about is someone going to like this, is someone going to enjoy it, is someone going to want to charge back?

9:02

And you want to make it so perfect that you never put it out there.

9:06

And I think a lot of us face that perfection due to procrastination, due to perfection because of our own internal fears, and I think he's getting over that stage in his life where he just doesn't care anymore, which is a good and a challenging thing sometimes.

9:21

So I don't want to say I love it.

9:24

I think for $7 million, $19 million return expenses, whatever it is, I think Yeezy did what he had to do.

9:32

I would have liked to see a nice commercial with.

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Like we know he's talented, we know he had the production, we know it would have been super amazing and awesome.

9:41

He chose not to, and I'm just curious as to why whatever we, whatever the reason is, he did something.

9:48

So that's the right there. Do something, guys, for everyone in your community who listen to the hey guys for everyone.

9:53

Hey guys for everyone who listened to the audio version of everyone watching YouTube an hour later do something.

10:00

You have the chance to make money when you do something.

10:04

Next one, anthony. I'm on his site right now and it's literally Yeezycom and it looks like it was like all right, let's just throw this together, let's make some money Simple work.

10:14

We got his vinyl up there.

10:17

Simple work.

10:18

He got his and his own. His album or song also went one top.

10:22

It did what it was supposed to do.

10:27

Stay ready so you don't have to get ready.

10:29

So this was the overtime rules.

10:33

Oh, two separate questions, or one question?

10:37

So this one is the same. This is the same topic right here.

10:39

Okay, so staying ready to have to get ready in business and personal and life, or in a Superbowl.

10:48

There were two players in a Superbowl and they had two quotes about the overtime rules.

10:53

Now, I know we're talking much about the Superbowl, but we're talking about everything that went on with it, but we're talking about staying ready, so you have to get ready.

10:59

So one of the players admits admitted that he didn't know the new overtime rules.

11:05

Which is what exactly?

11:08

So essentially you flip a coin whoever gets the ball first, you score first, the other team gets the ability to score on you.

11:13

If they don't, you win the game. So essentially he said oh, I thought you get the ball and then you score and you win, but the other team gets the ability.

11:23

It's kind of like it's the locks and dips at the at the versus battle.

11:29

They didn't know More prepared. You see what happens when you don't know the rules.

11:33

So essentially he didn't know the rules and the the law back for.

11:36

The chief said their team had an overtime presentation and strategy meeting every week of the playoffs.

11:43

Over the past like a mug and twice in their Superbowl preparation.

11:48

But I'm like overtime doesn't happen in football much, but they said, just in case it does, we're going to be ready.

11:56

And they were.

11:58

And they were so stay ready to have to get ready.

12:00

What's your takeaway on that one?

12:02

People would be. So what I learned is from coaching so many damn people now is a lot of people don't think it's going to work, so they don't prepare.

12:13

But when calls come in for a notary job, for a cleaning job, now they're frantic emailing the MA.

12:20

Hey, I email you guys.

12:22

Got a call. What do I do? Well, it's here. It's in the PDFs that I sent you five fucking times.

12:28

But you didn't read.

12:30

The coaching calls. I told you, this would work.

12:33

You paid me two thousand dollars.

12:35

You didn't do the boring, the boring boring stuff.

12:40

There it is, that's it. Keep going. Go a little deeper on that one.

12:44

The boring stuff that prepares you for the success.

12:47

But when you believe you'll be successful, when you believe your coach, your mentor, that is going to work, when you believe the other students, you have a higher likelihood of doing all the boring stuff which is going to lead to the money.

12:58

Now we're at the money. You don't know what to do.

13:01

Some people like literally they're scared to answer their phone because they're nervous.

13:06

Now you would come to the calls, practice, the coaching calls, the rehearsals, where we literally do full role play, at least once every six weeks.

13:16

At least once every six weeks you would have been prepared for the money.

13:20

He would have prepared for the overtime, the boring stuff it's not fun.

13:24

But what about? What about when, alan, I was just a practice?

13:26

We talk about practice. I miss practice. Now we think we don't have to show the practice anymore.

13:33

Alan Iverson also didn't want to ring. He doesn't have a ring.

13:40

Oh, you just got saucy on him, what he does it.

13:44

He does it. So I know a lot of smart people.

13:48

I don't let people who are too smart Actually, a lot of people who work is too smart for their own good, family.

13:53

They don't like me and they don't like the practice.

13:58

They don't like this stuff because they don't.

14:00

I shouldn't have to.

14:03

Marketing. Did you just listen to me?

14:05

Now? I hear what you're saying and I actually agree with it.

14:08

But marketing is for the customer, is what will make the customer know, like and trust you and buy from you.

14:14

If you aren't thinking about the end goal, the end product, the conversion, you're just going to not do the boring shit because you might, and also entitlement comes into this.

14:30

There are some people who are too entitled to do the boring stuff.

14:34

They just feel too good about themselves.

14:38

They just I don't need to, I shouldn't have to, I'm good enough, I'm better than him.

14:46

Yeah, but he has better marketing. So whatever he did cell phone, fancy camera, ring light, canon he did something that you didn't do.

14:54

So he makes a hundo a month.

14:56

You make 4,000 a month.

15:01

Or you lose the Superbowl.

15:05

Just crazy.

15:07

Cause you didn't know the rules, but the other team who won the Superbowl, they came to practice.

15:11

So they practice for something that doesn't happen often in a sport, which is absolutely nuts.

15:17

And you nailed it when you said doing the boring stuff.

15:22

So you mean to tell me that I should show up to practice to learn about overtime rules?

15:27

Yeah, and I should show up for a strategy meeting about overtime rules.

15:31

There's a chance that it can happen.

15:33

But it doesn't happen often.

15:36

There's a chance. So you mean there's a chance, you know, at a dumb and dumb there's a chance that can happen.

15:43

So you're married.

15:45

You've been at the game for 12, 15 years my relationships off and on for 12, 15 years, right.

15:52

So I approach women right All the time because my goal is a long term committed relationship, right, whether it's formal marriage, our own, whatever low-circuit relationship.

16:02

So every woman I approach I know it's crazy Every woman doesn't like me Wild.

16:08

Every woman doesn't like me.

16:10

But out of 10 women, two to five.

16:13

Ok, it's kind of my ratio, depending on when I'm wearing.

16:16

Where I'm at. Two to five, I'm still going to keep approaching to get.

16:21

So the numbers aren't in my favor.

16:23

The numbers are not in my favor. I'm probably going to hear no more than yes.

16:27

I'm still going to holla at the kick.

16:29

I'm going to holla at the lady in hopes that we can grow something and see where it goes.

16:36

How prepared are you?

16:40

That reminds me of this Steph Curry stat.

16:43

They said that he takes more shots.

16:45

So Steph Curry's three point shooting is like 40% something nuts, whatever it is.

16:50

I don't know what stats, but they said that's the in-game shooting percentage.

16:54

They said his total practice shooting percentage is like 10% go in.

17:01

So the 40% that you're seeing are the ones that he's taking live in the game, but over the course of the entire being, his entire life, the entire shot he's actually taken, only 10% of them actually went in.

17:16

He's still shooting.

17:17

He's just shooting, he's still shooting, he's being prepared for the game.

17:21

So stay ready. So you have to get ready.

17:24

If more people had that approach, they would be a lot more successful, fam, they would be a lot more successful.

17:31

And it's the frantic man.

17:35

I got this call. What do I do? They want to long close what I do, fam, I literally have.

17:41

I know I did because I checked the portal there's eight hours on how to do that in the portal.

17:46

I sent that to you.

17:48

I told you where it was. I'm not telling you what to do now, Because now they need to get in the habit of being prepared.

17:56

I'm not being a good coach if I'm not, if I'm giving you the out every time you have this frantic panic attack.

18:01

No, learn business. Business is boring.

18:04

Learn it. Learn. Schedule your day.

18:07

I tell people, anthony, for our industry, probably the same for yours, are similar.

18:14

If you put in 45 minutes to an hour and change four to five days a week, you're ahead of 90% of people.

18:20

Now, if you go more than that, you're solid.

18:24

But 45 minutes to an hour plus four to five days a week, you're cooking.

18:27

You are literally cooking.

18:29

So, yes, I'm 1,000%, be prepared, be prepared.

18:36

That hour or day when people ask you how long does it take you to get started in this business, I say if you could put an hour to two hours a day you'll be fine, but most of the time that's too much for some people.

18:48

Well, here's the thing it has to be undisturbed hours.

18:51

It has to be undisturbed hours, so it can't be you, instagram, youtube and in the portal, it's you and the portal.

19:01

It's you and the notes. If it's on YouTube, you're going to YouTube to reference what we went over or cross-reference.

19:09

But I tell people, look, you might have to study at 12 AM.

19:15

That's when you know if you're a lady, you got married, or tool, you know air quote duties, that's when everything is over.

19:24

You got to go study. That you may have to study on your lunch break.

19:30

You having a job, you having a job is your friend because it forces you to use the time when you're not working to work on your business.

19:40

I might go get a job just so I can get hungrier, because at the gig I would.

19:46

I would sometimes stay at work for hours and work on the business stuff.

19:52

I wouldn't even go home. I would have to eight o'clock at night sometimes.

19:56

So yeah, family, your hours might be really crazy hours, but that's your life.

20:03

You got kids. Don't if you know you have to take your kids to soccer practice or is doing what's up going basketball practice for her son.

20:11

Don't pick the time when you're driving to study.

20:13

What's jam? Going to study at four, but I might take my son to practice.

20:16

Don't pick four, pick, pick 9 pm when you know you can't be interrupted Like you got to take this thing hardcore serious yeah.

20:25

Like right now. When we recorded it was like I had to put a Lonnie down, but I'm like, here we are, stay ready.

20:30

So you don't have to get ready, show up to practice and you won't show up like the uh.

20:35

You got from the 49ers where he didn't know the rules of the game and not saying it cost him the game, but now you look like a fool.

20:41

It didn't help. I was thinking.

20:43

I was thinking we could skip this other one ahead about the uh, that one there.

20:48

We could go straight to the the finisher here and I'm going to read off some stats and I want to know who you think was who you think came out in the winter for this one, so that uh, and I just have one more question for you after this.

21:01

I just want to say that before I forget it. Okay, cool.

21:03

Okay, so the winner of the Superbowl wasn't the 49ers.

21:08

The winner of the Superbowl technically was the Chiefs, but the real winners of the Superbowl were Usher and Queen B Biasid.

21:18

Are you a Queen B fan? Are you a B-Hive?

21:21

So I don't comment publicly about people's wives.

21:24

I guess that gets rude. But I'm not in the B-Hive, no.

21:28

I like some of her songs, but I'm not like y'all long standing member over here, don't go 20.

21:35

Our first concert was 2012,. Listen, everybody's going to concerts today.

21:39

Can you show me a picture from 2012, when you?

21:41

was going to the concert. Y'all go hard with the band, so so.

21:43

So I said, but she killed that blind piece that she had on fans.

21:47

She killed that look.

21:49

I yeah, she's a very attractive, attractive woman.

21:52

And I like Beyonce looks, but I'm not like one of those four.

21:56

Thing at the.

21:56

Moment.

21:59

But she respectfully, she killed that, look Okay.

22:01

Respect, respectfully, I love that. So the reasons of the Superbowl usher and Beyonce were the true winners.

22:08

Now, the reason I'm bringing this up is because we're talking about branding, we're talking about building businesses, we're talking about making billions and millions of dollars.

22:16

Now there were two ways that this is this can be done.

22:20

So one way of advertising and branding was getting your stuff promoted during the Superbowl, like what Kanye did.

22:26

The other thing was performing during the Superbowl halftime, like usher did.

22:32

Well, beyonce did was a little unique.

22:34

She did a Verizon commercial during the halftime, which is probably one of the best commercials they had.

22:40

Did you see a commercial?

22:41

I saw it. It was good. I didn't see a lot because we were drinking and I saw the replay.

22:47

Yeah, beyonce had an amazing commercial, but what she did was she had the very end of that commercial.

22:52

We knew that something was going to happen, because Beyonce doesn't do commercials she doesn't.

22:56

At the end of the commercial she said that I'm going to break the internet.

23:01

It's just like dropped my music. We went scrambling on our phones, on our tweets, we were trying to figure out where this song was, where the music was, and we had no idea.

23:12

So the other thing that was staggering was Beyonce got paid $30 million from Verizon to take part in that ad for eight an hour shoot.

23:25

Whoa, I don't know these numbers are correct.

23:31

I'm just reading it from the CBS News Daily Mail Online.

23:37

That's reputable. Yeah, that's reputable.

23:39

Yahuya Finance USA Today, that's reputable.

23:43

Let's say it's not 30 million. Let's say it's not, because that's a lot of money.

23:47

Let's say it's not. Let's say it's 10 million. She got paid 10 million.

23:50

Let's say it was 5 million. Verizon has to pay to be in a Super Bowl commercial, so they have to pay millions.

23:58

And then they have to pay Beyonce millions. Beyonce doesn't pay anything and she gets to promote her name, her likeness, her brand, her music.

24:06

What's your thoughts on that?

24:09

I'll give you the floor there. She got paid to promote her album and her rollout.

24:15

When you're great enough at something, people are happy to pay you.

24:19

That's it Now.

24:23

You and I probably won't get $30 million for a speaking gig Okay, but we can get 30.

24:29

I'll take 30.

24:30

We can get 30. So this is what I call going all in on your business.

24:37

Now, verizon has years and years of case studies to know that this will work, but this is what you call going all in on your business.

24:44

I've known many people I mean, I've done this who have gotten paid from a job.

24:49

I was looking at an invoice from a few years ago.

24:51

It was like 16,000. And there's times I've went back and put the six or 10 back in the business and there's times where I did it, but they went all in on what was working.

25:05

They went all in on something. So even for us as lower income earners, Much lower Much lower.

25:12

It's a long life. You figure something out, but are you willing to invest back into your business?

25:22

One and I am. So this YouTube channel is going through a makeover.

25:26

I'm running ads for the first time in years.

25:31

Right, paydads, that's a risk.

25:34

I have a new website, guy, and I'm branching out my company my physical company, not my coach company.

25:41

Different sectors, more steps, sectors.

25:44

Take it over the web. So yeah, they're going all in.

25:48

I know the feeling. Sometimes it works, sometimes it doesn't, but you can't scale until you go all in.

25:54

And how do you get paid this kind of money?

25:57

Be great at something. That's it.

26:00

That is it. Be phenomenal at something.

26:03

Don't be a jack of all trades.

26:05

You live all trades. She's iconic for her singing.

26:08

She's iconic for her personality. She's getting paid for it.

26:12

And now my challenge to people who are listening to this what are you going to go all in on?

26:18

Have you gone all in?

26:20

or have you gone all in on anything?

26:23

It's not called a dabbler, anthony. A dabbler is the network marketing for three months.

26:29

Quit home cleaning business. Quit appraiser, quit chef.

26:34

Okay, part time, All right, but you never really went all in.

26:37

So you're known for something, so I can easily refer you for two, three, just to let know you're great at it.

26:44

So that's not too sense, brother.

26:47

So let me, let me ask you this so being being known for one thing, right?

26:53

So Beyonce is known for singing. Beyonce is known for R&B.

26:56

Now she's moved over into the house music.

27:01

That's a music type, house music.

27:04

Now she's promoting a country music album.

27:08

So does that hurt or help her brand if she's known for one thing, or is she big enough where she can now switch over and take that over now?

27:18

She's big enough, but it's still music.

27:21

Still music, still the same genre.

27:22

It's still music. She had the concert that y'all went to at least once or twice, right?

27:27

Yep.

27:29

She sold tickets to the concert. Obviously she sold the DVD or the movie.

27:34

A movie came out of the concert, we went to the movie too.

27:36

Yeah, we want to say now, if it's, true. Talk about multiple streams of one thing.

27:43

Right.

27:45

So, yeah, she, she diversified within her industry and she diversified at the right time.

27:49

She didn't try to be known for all of these things today.

27:52

I know that media games, so like I'm all in on media right, which is what we're doing right now.

27:57

I'm all in on shows, creating shows. We'll see what's next, but I'm all in on media because I just know the potential of having a great media brand.

28:05

This is going to take probably years to grow.

28:08

All right, cool. I still have my other stuff. That's state-of-the-art study.

28:10

That's working. I'm okay with it taking long.

28:13

I'm okay with it not being overnight. I see Unk and Chad, shanna Shop and Shablet man.

28:21

I could do that. I could have a show with someone like that.

28:24

I get those kind of views. I'm okay with waiting.

28:28

But Beyonce became great.

28:30

You can make more money.

28:33

When you become great. People are happy to pay you.

28:36

When you become great, people are happy to pay me.

28:39

I think $2,000 the other day.

28:42

Other people paid less but they paid me because they felt me that they looked at me as someone who's great at what I was doing.

28:51

It's so much easier to make money that now is more boring.

28:56

I have to think every day how many ways can I say the same thing again and make it fun.

29:02

It is tough.

29:05

It's not as tough as doing the same concert every single night.

29:11

Yeah, for 300 days.

29:14

That's a lot. Soar voice, I'm tired, I'm sleepy, but I gotta do the same song, same song, same order.

29:24

Sometimes we might switch it up, I might change the outfit up, but how long can you do the same thing?

29:29

How long can you be known for one thing?

29:31

So when people reach out to you, it was like I'm going to this person for this one thing, because I know they're good at it.

29:39

Let's look at David's channel real quick. The social proof number shout out to David and his crew over there.

29:46

Social proof.

29:49

And then we're gonna move into the opposite of this.

29:53

Shout out to my community y'all, Y'all sticking in.

29:56

What's up, Karen, If anybody's on here y'all can say what's up.

29:58

I'm reading. I know we don't live here, but I'm reading.

30:02

He dropped the podcast today every Monday, dropped the one yesterday.

30:06

Sunday, even Super, he still dropped the podcast.

30:08

Dropped the one last Monday, dropped the one Thursday.

30:12

I think he uploads some of the morning meetup calls too as well.

30:19

He has a show Friday now dropped that.

30:21

He said he was late. I think he was late because he was out of school speaking, but he was there Podcast Summit Launch Party, where they had guests come in from previous podcasts.

30:33

What I wanna say is it's here.

30:35

It's literally here. Like it is here.

30:38

He is here. This is what defines people, fam.

30:44

This simple stuff.

30:47

And a lot of people get angry because you know, I'm better than him, I'm better than her, and a lot of times you know what I think maybe it could be if I'm being raw, I have people who are way smarter than me Because academically, but I cook them because I'm just gonna go and they're still thinking about shit, I am going to go.

31:07

When loser draw, I'm going.

31:11

How often can you show up when it's not easy? How often can you show up when you don't wanna do it?

31:15

How often can you show up when it's hard?

31:18

How often can you show up when you ain't got nothing to do or say you just said I'm gonna show up and see what happens, right?

31:25

So sometimes we just gotta show up consistently, practice consistently.

31:29

You see the theme that we getting out here and on that same note of showing up and being consistent.

31:36

So Beyonce got paid to promote her album and song rollout by Verizon Usher.

31:42

On the other hand, he performed at the halftime show and he got paid an exposure.

31:48

So he knew he wasn't getting paid, but he knew he was getting exposure.

31:54

And I wanna read some of the stats when it comes to, like, the Super Bowl halftime show.

31:59

So Apple music pays the NFL $50 million to sponsor the Super Bowl.

32:05

Damn and I'm reading this from Joe.

32:08

This is Joe Palompo Palompo.

32:11

Sorry, I'm butchering your name. Anyway, $50 million.

32:14

Maybe I'll tag him. Sorry if this gets out there.

32:16

I don't like people butchering my name if they can't say it.

32:19

So the world's most famous artists have all performed at the Super Bowl Prince Michael Bruce, beyonce, justin, Rolla Stones, rihanna.

32:26

None of them got paid. Nfl signed the $50 million sponsorship.

32:30

Artists get a $15 million production budget which covers two to 3,000 part-time workers, designers, security artists, dancers, marketing.

32:42

The artists don't get any of that money. Some people end up spending million dollars for that halftime performance.

32:47

Well, here is where the real exposure takes place.

32:52

So Usher, as, like Justin Timberlain, he saw a 534 increase in music sales after Travis Scott's performance fee doubled from $500 million to $1 million.

33:04

After the Super Bowl, j-lo grew 3 million Instagram followers overnight Wow.

33:11

And Usher just released his new album and he announced a worldwide performance.

33:19

So here is where the win-win comes into the Usher.

33:23

His Spotify streams are up 550%, his concert ticket sales are up over 40% overnight and 38% of the total ticket that they have sold for his tour came from last night's Super Bowl performance, sunday Super Bowl performance.

33:44

So was it worth it?

33:48

Getting paid? An exposure For him? Yes.

33:50

Oh, would you rather get paid like.

33:51

Beyonce did Me.

33:53

That's a good question the 30 or the exposure.

33:57

I mean 30 is 30. Let's even call the 35.

34:00

What I think, $5 million or the exposure Interesting kind, something about, and just for the other entrepreneurs, people, let's say on that, 150 to 500, to 500 level or so a year, when is doing free stuff too much?

34:24

When is it too much free stuff? So, that's a good, that's a good conversation.

34:31

So a lot, I think, when you first start.

34:34

So actually you know what this is. This. Is it right here? So people say you should only do free when you first start, but when you get really good at it you shouldn't do free.

34:40

But I sure just showed us what happens when you do free for the right person at the right time.

34:49

Free for the right person at the right time. And the other thing about consistently doing free is you can lose some value within yourself.

34:56

You could become bitter.

35:00

You could become bitter at people in and your own craft if you do too much free stuff.

35:04

So for me it's a balance of that, right.

35:07

For me it's a balance of that of what to do and want to do it.

35:10

Free stuff has maybe millions.

35:13

Free stuff has led to exposure, a couple of million bucks.

35:17

You got to start somewhere and a lot of people like you, like me, we do free webinars.

35:23

I don't know about weekly, but all the damn time definitely monthly.

35:26

So it has a benefit.

35:29

My thing is this if you do do free, it got to be fire.

35:33

You can't do free stuff like you know, like you aren't going to pay.

35:38

You have to have a free fire.

35:40

Bingo, like if I'm on a podcast.

35:42

I'm a question because I know I'm not worrying about the it being a good course because I have so much information to teach.

35:47

I can give you 45 minutes of straight heat, like straight heat, and have four more hours to go over with you in the training.

35:54

So my rule for free is I'm I'm stepping there, I'm bringing my A game, but I do have a limit to who and when I'll do free stuff for.

36:05

So when you do free, you show up as if you're going to get, as if you were getting paid like Beyonce.

36:10

No, you would never know. So being being showing up as if you were getting paid always right, don't have fast free but then also I mean doing free things have gotten us to even connect.

36:24

So if you think about it, I've done tons and tons of free podcasts where I didn't, where I didn't get paid, and that allowed me to connect with some dope people.

36:34

That got me connected to you. So sometimes it's not about.

36:38

We actually got invited out to a conference to come speak on stage and I said we got to get a Lonnie situation figured out first before we go anywhere.

36:43

But I was like, absolutely.

36:45

I was like why not, why would not go somewhere to speak on stage to your crowd?

36:49

And, worst case scenario, I meet some new people and it eventually connects me to somebody else.

36:54

Why get connected there? So doing the I agree with you, you don't want to dilute.

37:00

If you have built up something that's that people are paying for, you don't always want to give it away for free, yeah, but there are times and places where you should absolutely.

37:13

Now, how would you distinguish when you would do something for free versus paid?

37:19

It depends on where I'm at. I'm like money.

37:24

Do I need the money or do I not need the?

37:26

money. Yeah, yeah, that's real. That's something like I'm not rich, rich yet, so so all this stuff matters.

37:29

I raised that, maxed out for the year yet.

37:31

So, like I think about that kind of stuff, I think of how much money am I going to make in sales?

37:39

So last week I did a free fire, like literally fire.

37:43

I sit in the house all day, the day of the training, just to make sure that I bought the.

37:48

I taught us all else's community. I dropped he makes.

37:53

It was like that class on his own could have been 200, 300 for real.

37:58

After it was done I made $5,000.

38:04

So the free thing, it made me $5,000.

38:07

Now let's say that I would have said, yeah, like I'll come do it, but I need 500.

38:10

I need the 1000 bucks. It would have been fair because it was worth it and they're getting paid.

38:15

But I said, all right, it's cool, like I'll make one man in the back and it worked.

38:17

So do I need the money?

38:20

Is there travel involved, and how much travels involved, and what's the likelihood that I feel that I could make the money back sooner than later?

38:29

So far, for all my speaking engagements that I've gone to, whether I'm driven or I've flown, I have made the money back typically the same day.

38:38

I'm pretty good on stage and I know I'm talking about so, and also, do I like the person, do I?

38:46

If I like you, I'll probably do it.

38:48

So, yeah, yeah, yeah.

38:50

I do think, though, people shouldn't overdo the hey work for exposure thing.

38:56

I do think, if you're making money from an event, when possible, that they should pay the speakers.

39:03

Yeah, I do.

39:05

So what about this? What about this situation?

39:07

People don't make money from events.

39:10

Number one they most of the time they break, and even most of the breaking even.

39:16

This guy was listening to a podcast. He was like I just spent $150,000 on an event, took my community to Cabo, and he was like I lost, like I was hoping to just break.

39:25

He was like I lost like $10,000. He was like hopefully next event I break even.

39:30

Mostly people don't make money from events so that in that instance I understand they're trying to try to break even.

39:37

So I find myself a lot of times like I do a lot of free stuff because I know that it will lead to things down a lot.

39:44

I'm not looking to get paid today and a lot of instances I know that it might lead to something down a line.

39:50

I'm not purposely going with the attention of oh, give me this, oh, I might need that favor.

39:54

I'm like no, it's like I know if I put good will out there, it's always going to come back.

40:00

That's just the way I feel Now when it comes to free versus paid.

40:04

I think in my instance, a lot of times it will be like this right here, you don't have to pay for this.

40:12

We're in here, we're giving game, will give you our experiences.

40:14

We're giving you our experiences. Is late at night and we don't expect people to pay us for this.

40:19

Like, if you want to drop some love, that's fine, but we know down the line is going to lead to like usher, getting exposure, so we're going to find it and eventually Verizon is going to pay us $30 million.

40:32

So there we go, my cash out.

40:35

Verizon is not sending you 30 million dollars in your cash out.

40:37

I said something Verizon.

40:40

No, it leads to exposure and yeah free content and goodwill.

40:44

It always leads to positivity.

40:46

So yeah, yeah.

40:48

That's the way, that was the end goal. But usher, I would say he definitely won.

40:52

His album is up, his treatment cells are up.

40:55

The millennial, the young millennials, don't know about him.

40:58

The Gen Z, they have learned about usher and then hopefully that Alicia Keys and situation is beyond them at this point.

41:05

Bingo and people need to know, like and trust you, and when they see you, they have the opportunity to know, like and trust you.

41:12

So look at yourself as a media company.

41:16

I think every entrepreneur who was using any ounce of their personal likeness.

41:22

You are a media company. You are media.

41:29

That's it. We are media companies. You said you had another question.

41:36

I did, but I want to keep it until next week.

41:39

Next week.

41:40

We're here every Monday. You forgot, no.

41:44

No, I was going to ask you when do you fire a client?

41:48

So do you know, to fire a client.

41:53

I think you know when to fire. I think you know when to fire a client before they become a client.

41:58

I think there are some red flags that you'll recognize early on and I think I've become pretty good at recognizing those red flags.

42:06

There will be some questions, comments, things that come up, as you know that people talk about relationships and like, oh, this is a red flag and you just ignored it.

42:17

No, we don't ignore it, we already know it's a red flag.

42:20

You just choose the proceed if you want to.

42:24

If you date that man or you date that woman and you're like, oh well, I did this and I and you look back at the relationship again, that's a red flag.

42:32

It was always a red flag. So I would say there are certain questions that people ask and it's always a red flag.

42:41

So for me, red flags for clients are normally when, how fast?

42:46

When, how fast?

42:49

When can I make my money back?

42:51

Those are the two biggest ones I get.

42:56

Is this guaranteed?

42:58

Or guaranteed. And then there's questions that are answered on the page that most people read and they don't ask it because they read it and saw it, and then they'll bypass that question and ask you directly, as if it's not on the page.

43:11

So that means that you're rushing through the information you didn't read and you came to me directly, which means that you're going to rely on me later on to answer basic questions for you.

43:21

So Good one, and if someone has refunded you without you having to ask for a refund, you have been fired as a customer.

43:33

Definitely they give you or they quit, or they quit.

43:39

So when the fire?

43:41

So the same questions that you said, I figure, Because people are looking to give, For me to give them a guarantee on their work ethic when I don't know them.

43:54

That's a hard one. How can I guarantee something for you if I don't know you from a hole in the wall?

43:59

You want me to guarantee your work ethic. So either you don't believe the reviews or you don't believe that you can accuse them.

44:07

I mean, I got them everywhere, I got them for years, but I give no guarantees on what you're going to do Based upon the success.

44:15

Here goes the break. What do I have? People make 100K a year.

44:18

With my rough numbers, about 10 to 12% of people make Total 15 make 100K plus a year.

44:25

Why does some make it or not? Others, some don't want to.

44:27

Some just need an extra 500 bucks a week, two grand a month and they're good.

44:31

Some don't put in the work, some don't reinvest the money.

44:34

But but I want to quit my job.

44:38

Can I make the 12 grand a month in the first month?

44:41

I can't help you. I can't give you guarantees.

44:46

I don't know you.

44:48

I think it's very similar to the overtime situation.

44:51

So you got one person who didn't know the rules and the other person who knew the rules went to the strategy meetings every single week for the playoffs and then again for the Super Bowl, and they happened to win the Super Bowl.

45:02

So you win the Super Bowl by showing up, not only showing up, knowing the rules, knowing how to play, and then also working your way down the sidelines, man, working your way to the end zone.

45:15

But they won because they knew the rules.

45:18

They won because they knew the rules.

45:21

So Beyonce or Usher who won? They're both for the win.

45:24

Oh, both, there's no. I mean you got paid 30.

45:28

He probably sold out. He probably raised the prices after Super Bowl 1.

45:33

He probably he made the May 30.

45:37

And I think the next step for me, for Usher in his trilogy he's reinvented himself so many times, I think from a branding and a business perspective.

45:47

We don't know much about him outside of music, so I think that would be the next step.

45:54

Him and Beyonce and Kendrick Lamar have mastered the exclusivity part.

46:01

That leads to mystery. That leads to what Having people want more.

46:04

So some people are always out there I would consider Kevin Gase always out there, but it works for him.

46:11

Beyonce, kendrick Lamar, usher they just are kind of hidden which they leverage.

46:19

When they pop out, it's like a big deal. So now they want fam.

46:22

If you go up 500% in streams, you probably sold out your tour dates for the next two months or the first two months.

46:30

You got paid 30 for a day's worth of work.

46:34

I can't consider any of that loss. But here's what also did was she leveraged that opportunity for the album sales, which made her more money.

46:42

Multiple streams of income from one business.

46:46

Shout out to them Genius.

46:50

So Beyonce and Usher both won and I think Usher his next phase with his tour and if he does like a, like Beyonce did with her behind the scenes of the Renaissance and more about her personal life, I think Usher did that That'll be another phase of his life where he just shows you more about his personal life and what he's done and what he's accomplished, because he's been around as long as I've been listening to music, so I was.

47:18

I remember 14, 13, yeah, 14 this.

47:22

When he started to have his, he was a couple years older than me, probably, so I'm 41, 42, in April he's probably 45-ish, so he's been relevant for my whole teenage or adult life, 45.

47:35

The whole entire time.

47:37

It's amazing. It is truly, truly amazing.

47:42

You know what you're talking about. Next time, the investor versus the entrepreneur, which?

47:48

One's better, let's do it, this one's better, if y'all, if y'all like this episode of Anthony and Andre.

47:54

Andre and Anthony show. Let us know we wanna keep this thing going, y'all.

48:00

Keep it going and I.