0:00

What's going on , guys ? Welcome to another episode

0:02

of the more than the side hustle podcast

0:04

, where we help non-fathers create more impact

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, income and influence outside their jobs

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. Hopefully , today is no different .

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We are your host , anthony , and I'm Jnoka , thank

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you for coming back again on Tuesday

0:15

to listen to us . Make sure you are subscribing

0:17

and writing us a review .

0:18

What Thursday ?

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whenever you decide to listen , Whenever you decide to listen , but we drop

0:21

every Tuesday . That's what I meant to say .

0:23

Maybe we do , maybe we don't , okay

0:25

, fine , the goal is stay consistent .

0:26

Exactly , and we have been for

0:28

two years plus , but I'm gonna read the review

0:31

of the day . I'll go with Sina 240

0:33

. Thank you , sina . This is honestly my favorite podcast

0:36

I've come across . They are super informative , inspiring

0:39

, very genuine and honest , which

0:41

I love . I've learned so much in just a couple of weeks

0:43

from listening to them . Also just launched my cleaning

0:45

business last week Thanks to them and all the valuable

0:48

information they have provided . So

0:50

congrats on your business , sina . Thanks for

0:52

tapping in .

0:53

Yeah , man , that's huge . So , if you guys don't know , we

0:55

own a seven-figure cleaning business . If you wanna learn

0:57

more about that , you can check out cleanitbusyuniversitycom

0:59

. And we own other businesses as well

1:01

. So this why .

1:03

No , I was just gonna apologize for my voice for now , cause

1:06

I am a little sick , that's it All right .

1:07

so we'll try that . Hopefully we get through this episode

1:10

. So last week , Instagram and

1:12

social media shut down , and today we're gonna be talking

1:14

about our goal to build a

1:16

media business . Now we're talking

1:18

about building a media business off of the conversation

1:21

of media being shut down .

1:22

So Instagram ? I don't remember being shut down , so

1:25

yeah .

1:25

Instagram and Facebook and

1:28

a few other platforms were down . Oh

1:30

yes , this is right after Variety Mobile . I

1:32

wonder if this is all a coincidence too , cause T-Mobile

1:34

went down .

1:35

Is it a coincidence or is it not ?

1:37

AT&T went down right around elections .

1:39

Are you a conspiracy theorist , cause then you would say

1:41

it's not a coincidence , it's just cyber attack

1:43

.

1:44

It could be listen , I'm not one to think

1:46

about things like that but I was just like , okay

1:48

, well , AT&T went down , t-mobile

1:50

went down . Could it just be technology ? Yeah

1:53

, it could be technology . And then Facebook

1:55

went down on you know election

1:57

Tuesday , and then it was like , why did all

1:59

of this stuff go down around the same time ? Was

2:02

it a goal ?

2:02

to get a set . It was a lot on the power grid .

2:03

Was there a goal to stop us from voting

2:06

or get less people to vote ? Could be .

2:08

Well , I didn't realize it was on election Tuesday , so I would

2:10

never have put two and two together . I feel like if you

2:12

were gonna vote , you were gonna vote . You didn't just find out about voting

2:15

that day . I don't know that that changes

2:17

anything personally , but maybe you didn't

2:19

know , had no idea and that

2:21

impacted how you were able to move

2:23

around . But it was down for what ? An

2:25

hour , two hours . It was down for a couple hours , yeah

2:28

, so it didn't stop everything

2:30

.

2:30

So I can't say , but the challenge would be if

2:32

there was reminders that were going out , there were

2:34

text messages that were going , whatever it was , you

2:36

might have forgot , so I guess . But

2:40

building a business that is

2:42

offline is super important , because

2:44

how ?

2:44

do you do that in this day and age ? That's always the question . It's

2:46

hard , I don't know if it's possible

2:49

, but I guess I don't know anyone

2:52

personally that has a business that

2:54

they started completely offline . Now you

2:56

may not continue to be online , but in

2:58

some capacity , right . So I was speaking to a friend and

3:00

she said she's been offline and she's just been getting

3:02

referrals for her business . But she was like

3:04

I'm trying to figure out how to do it without having

3:06

to be on social media and I'm like your email

3:08

list is the only thing I could think of , that

3:10

you don't have to be on social media . But how you build

3:12

an email list , you probably

3:15

gotta get back on social media for , at least for a little bit

3:17

, funnel some people in and then you could turn it off

3:19

and build your email list in that way , and that's

3:21

why people always talk about it's important to have an email list

3:23

or something that is outside of

3:25

Instagram or YouTube , a podcast

3:27

, a blog , something else that's more static

3:30

, just in case things go down , cause

3:32

the likelihood of everything going down

3:34

at once is like zero to none .

3:36

So think about it like this our cleaning business wasn't impacted

3:38

due to Facebook being down

3:40

, instagram being down YouTube .

3:42

So you can build oh yeah , that was started offline .

3:44

So our cleaning business was completely built

3:46

offline , meaning it wasn't based off the

3:48

fact of our brand or likeness or social media

3:50

.

3:51

But we still use online

3:53

marketing though , so is

3:55

that completely different from what you're saying ?

3:56

with social media , I would say absolutely , absolutely

3:59

okay . I would say it's completely different because , just because

4:01

Facebook and Instagram , twitter went down and

4:03

even- .

4:04

So when we're saying building a brand , you mean building a brand outside

4:06

of social media , not just outside of online

4:08

in general .

4:09

Yeah , I think what people think about offline is a

4:11

lot of times it goes directly to social media when

4:13

I'm thinking about offline . I'm thinking off of-

4:16

. Well , you said that , though off of the computer

4:18

, no , no , yeah , that would

4:20

be complete in 2024 . That sounds like in this age

4:22

I don't know how that's In 2024 , if you're trying to build

4:24

a business that is completely off of

4:26

computers internet .

4:28

I don't know how that works . I don't know what the hell

4:30

you would be doing . You want to ?

4:31

do SEO .

4:32

Yeah , yeah , yeah . So just off of social media .

4:34

Because , even if I mean at the bare minimum , let's say , you

4:36

just have a website that's still online . So

4:38

when I say building something that's offline

4:40

, in a way , I'm talking about building offline

4:43

of social media social presence , so that you

4:45

don't have to be interacting online every single

4:47

day in order to get clients . So when Instagram

4:50

and Twitter went down , there were people scrambling and I

4:52

even reckon we were busy during that time , but I

4:54

didn't even recognize that it was down because I was

4:56

busy doing something else . But when I came back

4:58

I was like , oh , this is down , and it triggered

5:01

me to think about this conversation too , because

5:03

I checked our , I checked our cleaning business for the day and I

5:05

think we had about nine cleanings or so , which

5:07

is , like you know , a couple . There was like two $2,500

5:10

for that day and it didn't impact us

5:12

at all . Right , so that's the importance

5:14

of having a business that is not based

5:16

off of your online brand , your online

5:19

presence or even your personality , because they're

5:21

not looking for us . They didn't come to our page on social

5:23

media and say , hey , let me find out where the heart dogs are for the cleaning

5:26

business and even so , we don't even

5:28

advertise our business on these

5:30

digital platforms . So it is super important

5:32

to have a business that is offline , especially

5:35

outside your personality .

5:36

We had an episode before talking about building a facist

5:38

brand and I know I see different

5:41

things that people are saying like they don't feel like that's

5:43

possible , but I think it depends on

5:45

the business . Yeah , it absolutely

5:47

depends on the business . So , like a service based business cleaning

5:49

mowing nails here , I don't think it

5:51

really matters what you look like or really

5:53

how you act until I show

5:55

up and you don't act right . I'm thinking about

5:57

like the hair stylist and stuff that may be a little

6:00

different , but other businesses

6:02

it may not require . In some it does . Like

6:04

people purchase from you

6:07

. A lot of times people say it's not necessarily always the

6:09

product , it's like they purchase from you

6:11

because they like you , the person , they like what

6:13

you're saying , they agree with you , they see

6:15

themselves in you , that type of stuff . Like that

6:17

happens , but not for every single

6:19

product , if you will , or business , if you will

6:21

.

6:21

People buy the story less . People

6:24

buy the story before they buy the product . Most of the time

6:26

when it comes to businesses like that , yo

6:28

, what's going on , guys ? Did you know ? We own a seven

6:30

figure cleaning business and we use

6:33

that business in order to pay off one hundred

6:35

and fourteen thousand dollars of debt . We use

6:37

that business to help us travel more

6:39

, save more money and eventually become financially

6:41

free . If any of that sounds good

6:43

to you , check out cleaning business university , where

6:45

we teach you how to launch and scale a six now

6:48

seven figure cleaning business , and the best part

6:50

about it is that you do not have to clean

6:52

homes yourself . I know that sounds crazy , but

6:54

check out cleaning business university . We give you more

6:56

in depth information about that . Check it out

6:58

and we will see you on the other side . When

7:01

you're just looking for a needs-based business

7:03

, there is no buying a story . I'm not looking

7:05

into the long story or anything .

7:07

There is a service that I need done .

7:09

There is someone that I need to do the service , and that's pretty much

7:11

it .

7:11

Yeah .

7:11

So when you think about building a business that

7:13

is quote , unquote , offline or off brand , you

7:15

have to think about that as well . Like , no one is buying Most

7:18

of the time people aren't buying into your story for

7:20

a product or service like that . But when it

7:22

comes to other products , you got to think about

7:24

that .

7:25

Which is reminding me . We had Alani's

7:27

second birthday party last

7:29

week , two weeks ago , Can't remember exactly . We

7:32

did a little house party at our house and

7:34

last minute I'm like , oh , let's get a bouncy house . And

7:36

I actually use thumbtacks . So it's funny because

7:38

we have marketed .

7:39

What's thumbtack ?

7:40

Thumbtack is just a company where you can go

7:42

find service-based business or anything . Really

7:44

you can find anything on thumbtack ?

7:46

If you look , it's like a Google for service-based

7:49

businesses , right .

7:50

But I actually have never used thumbtack

7:52

as a customer . I had used it for

7:54

our business when we were marketing our business starting out

7:56

, but never as a customer . But we

7:58

went . I went on there to find a bouncy house . Found

8:00

someone booked them , not because of

8:03

what they looked like , just they had a few reviews

8:05

. Asked them , they were respond . They responded

8:07

well . Asked them their price was in our ballpark

8:09

, good to go , and just it being

8:11

faceless . They don't . I don't need to know their

8:13

story , I don't need to know anything . I just need to know

8:15

can you provide the service in a timely fashion

8:18

? And came to the house , set it up and

8:20

we ended up knowing who they were and

8:23

who we were . They ended up knowing who

8:25

we were . Sorry , based off of the cleaning business

8:27

. But that just goes back to things being faceless

8:30

and you're still being able to sell and nobody needs

8:32

to know that information for specific products

8:34

. Like it doesn't matter what you got going on in the back

8:36

, I just know you can provide the bouncy house . Essentially

8:39

.

8:39

Yeah , that was actually funny . Then that

8:41

was from social media . Yeah , so

8:43

when they pulled up with the bouncy house , the

8:46

husband was like what's your name ? And I'm like we

8:48

told them our names and he was like super appreciate

8:50

, oh my God , I know you guys from Instagram or whatever

8:53

. It's just I can't believe that they you know I'm

8:55

servicing you guys and it's just . The world

8:57

is just so small Now . He didn't know us

8:59

from our cleaning business . He knew us from social

9:01

media and he also had a cleaning business as well

9:03

, but the world is just so small that

9:05

you know when . When you booked them , we didn't care . We

9:08

just knew that they could provide the service and that's what we needed

9:10

. That's what we really cared about . But when you

9:12

are trying to build a business based on your brand , there's

9:14

a lot more things you gotta think about . So if we

9:16

were now , if you translate that to the branding

9:18

side of it , if he knew us , or if he came to our house

9:20

because we were who we were , we were

9:22

complete like eight holes or anything like that , it

9:25

would have been no love there . But people kind of you know

9:27

, perceive you based off your social media presence , but then

9:29

also you know the value you can give them online

9:31

as well . So they're opposing cons to it

9:33

, but you gotta be mindful

9:35

of those cons . The pros are there

9:37

. I think there are so many , so many more pros

9:40

of building a business with your brand Like . So one

9:42

of the things we're going to talk about today was did you have anything else

9:44

? No , no , no no , Shout out

9:46

to a lot and she just celebrated her second birthday

9:49

and she is a new .

9:49

Uh , I'll just say she's a new girl . I

9:52

won't say what she is , where is ?

9:53

time going when she is a new girl . So

9:56

I was thinking about this and I was listening to a podcast

9:59

conversation . I wanted to bring it to you . I

10:01

was up , I listened to a lot of podcasts

10:03

and if you guys didn't know , if they don't know that they

10:05

ain't true listeners . They listen to a lot of podcasts

10:08

.

10:09

That's exactly one thing about you , that's it

10:12

.

10:12

I'm listening to a podcast and that's one of the ways

10:14

that I kind of think and get ideas

10:16

and get information . So there

10:18

was this guy who was on my high . He's building his next

10:20

million dollar business and it was on like travel

10:22

is like a travel agency arm

10:25

of his business , and I was like one of the things

10:27

that you're able to see with us in real

10:29

time is that you can always hear what

10:31

we're thinking about , where we're going , what we're

10:33

doing , but then also the ideas that

10:35

are coming into our head as it's happening . So

10:38

he was just you know , here's one thing I tried and I liked

10:40

it and I'm going to build this , you know , travel agency

10:42

outside my business , and I was thinking about the

10:44

, the podcasting space and just the media space and I

10:46

was like how can we build a million dollar

10:48

media business ?

10:50

Now media . To me , I think it's

10:53

changed over the years , cause when I think

10:55

of media , I automatically think of

10:57

TV , movies , celebrities

10:59

, right , and when

11:01

we speak to other people coaches

11:03

, or just other people in our space

11:05

, and even you you're like well , we have a media

11:08

company because we have the

11:10

podcast , with Instagram

11:12

, with the heart ceremony , it becomes a media

11:14

company . So I guess the question is what defines

11:17

a media company ? Like , how do you decide

11:19

? You know , I ain't here

11:21

to try to figure that out . Well , you know well

11:23

, you say that we have a media company . So what was your

11:25

definition of that ?

11:26

So what defines a media company ? What is a media

11:28

company ? A media company is an organization

11:31

that operates in the field of mass

11:33

communication , producing and distributing

11:35

content to a wide audience through various

11:37

channels . Various channels , okay , so

11:40

in the fort and in short , we could define a media company as

11:42

a business that creates and distributes content through both

11:44

traditional and digital .

11:47

Digital and traditional . Okay , so

11:49

we give content through the podcast , we give content

11:51

through YouTube , we give content

11:54

through Instagram with pictures and videos

11:56

. So that would be , that

11:58

would define it .

11:59

Creating , engaging and compelling content that

12:02

focuses on delivering valuable

12:04

information to their intended audience

12:06

, and it's okay . How to start a media company is a

12:08

few things that you can consider to make a

12:10

business plan , because the media planning software

12:12

choose your niche , register your media

12:14

company , start creating content , find ways

12:16

to earn money .

12:18

So I want all of the above .

12:19

So I want to kind of go through that when we're thinking about

12:21

because I , if you guys , have listened

12:23

to this podcast Hartrimony

12:25

is technically the branch

12:28

, not the branch , I would say the root

12:30

of everything we do . The Hartrimony would be technically , Hartrimony

12:33

Media . That would be like the basis

12:35

of everything we've built from that . Yes , this

12:37

is the first hashtag before we had anything , so

12:39

technically our media company would be Hartrimony

12:42

Media . Now , when you think about business play

12:44

, you think about the objections , the mission

12:46

, the financial consideration , blah , blah , blah . But

12:48

I'm going to skip all of that Because

12:51

I don't think you need a media , I don't think you need a business plan . For a lot

12:53

of businesses you start , so I would say , choosing a

12:55

niche , so I think , our niche in

12:57

the past , what ? Seven years ?

12:59

Hartrimony Media , the niche for us understanding

13:02

the content that best resonates with your audience

13:04

. Well , our niche has changed because at first , when

13:06

we used to post on Instagram , when we started

13:08

out , we posted , it was family , fitness

13:10

and finances . Those are the three things that

13:12

we kind of focused on when we were posting and we

13:14

will make sure we use those specific hashtags

13:16

. You have to use hashtags when

13:19

we were posting it and that's what we posted

13:21

around . I would say that things

13:23

are very similar but has transitioned

13:25

. We speak a lot more about business . We

13:28

speak about family here and there , or we share

13:30

family here and there , but we don't share it nearly

13:32

as much as we used to . Not sure why , but it just

13:34

has transitioned in that regard . But we speak

13:36

a lot about business and entrepreneurship . Regards

13:38

to our niche , I don't want to niche . I want to be able to

13:40

share whatever I want to share .

13:42

OK , we got away from family specifically

13:44

because we recognize what the audience , the

13:47

audience you guys , what you guys wanted , oh they

13:49

like to see fear . So what I , what

13:51

now , what I vision is turning into

13:53

like when we really take this the heart

13:55

, the heart , the money , media and really focus it . I see

13:57

family being a branch of one

13:59

of the subtopics that we have . So

14:02

if we're talking about family , we're talking about

14:05

, like , having a doula . That would be part

14:07

of family . Like we brought our doula

14:09

onto the podcast . We have a two part episode on

14:11

that . Check it out . We had our doula . If you guys

14:13

don't know what a doula is like , that's the part of the family

14:16

, but it's also we're discussing the business side

14:18

of the importance of having a doula . But what

14:20

is a doula ?

14:21

and education or part of education .

14:22

So we're providing education , we're staying in our niche

14:24

, but it also we're focusing on the family , so

14:27

those that will be subtopic . One of the other thing

14:29

was that we have a great couple in our community

14:31

talk about doing like homeschooling for their kids

14:33

. I'm like you are running a business in your homeschooling . To

14:36

me , that is also the family

14:38

side of the heart . Ramoni quote unquote

14:40

media that would come , that could potentially come into

14:42

play there .

14:43

Yeah , oh no , I didn't have any to continue .

14:45

So we talked about . You know , obviously

14:48

we talk about business all the time . We talk about a little

14:50

bit about family , personal finance . When we first

14:52

started , we were talking about debt oh fine , yeah , so

14:54

some of the other things that I see this turning into

14:56

. So , for example , we bought my guy

14:58

better wallet into our community and he

15:00

is a vetted financial professional . He is trusted

15:03

, you know , good friend . So now let's say

15:05

we have a personal finance

15:07

spot on the media channel

15:09

. And the media channel could be the podcast

15:11

. The media channel could be the YouTube . The media channel could even

15:13

be our community . He would be like the trusted

15:16

financial advisor for heart Ramoni

15:18

media he's . He comes and does a segment on

15:20

like whatever it would be to my index

15:22

funds , or he did a conversation

15:24

on investing for your kids . So those would

15:26

be like some of the . This is what I see a media

15:29

company being , where it's not just only

15:31

us two doing everything .

15:32

But then , at this point , right now , how would

15:34

you define our media company ? Right now , those

15:37

are things you envision for it , but what's happening right

15:39

now that you felt comfortable to call this that now , at

15:41

this moment ?

15:41

Oh , because we're doing everything ourselves . The

15:44

media company doesn't have to be us doing other

15:46

people OK . And one of the one

15:48

of the examples of this was , I would say , collaboration

15:51

, especially when it comes to our community . I would

15:53

say that we don't collaborate as much as we can

15:55

or much as we should , because there is a fear

15:57

of competition .

15:58

I mean , I don't know if there's always a fear of competition

16:00

. I find that one that everybody wants

16:02

to collaborate , which is solely fine , but

16:04

I think obviously , coming together

16:07

, we can be bigger than doing it independently

16:09

. I mean , it's kind of like labels . It's

16:11

literally like rap labels Any

16:13

label . You don't have your rap label , any label .

16:16

What do you mean ? What's an example ?

16:17

with labels where they come together to have

16:19

this mighty . Okay , we're the um

16:22

. What was Lil Wayne Posse call ? So

16:24

you went to rap . That's what . That's why I listen to . I don't

16:26

have a pop .

16:27

I said you say we're not right .

16:28

I said not only rap , all everybody has

16:31

a label so a music label , a music label . Yeah

16:33

, that's what I meant you went to rap , though

16:35

I wasn't , but anyway , what is um

16:37

so like bad boy or Lil Wayne's

16:40

posse or any of these posse any

16:42

of these groups labels ? They come together

16:44

because duh Drake can kill on his

16:46

own , but him joining them at

16:48

that time made sense for them

16:50

, and duh at this point , nicki Minaj

16:53

can kill on their own , so on and so forth . So many

16:55

of them Taylor Swift , everyone , justin Bieber they all

16:57

were part of something and you know they go

16:59

on to do their own thing , but they start

17:01

somewhere because the collaboration us

17:03

coming together . We're way stronger than me doing

17:05

this on my own , especially starting

17:07

off . But I don't know that our culture

17:09

sees it that way . I don't know if it's just about

17:11

the what's the word that you use fear

17:14

of coming together , or it's the fact that fear

17:16

of competition . Fear of competition , or it's

17:18

the fact that we generally just don't usually

17:20

come together , or I don't know what

17:22

it is , maybe also the fact that it's like most

17:25

of the people that you're meeting , you're meeting them online , so you

17:27

don't really know them . That could be another thing

17:29

. It's like I don't really know these people . I've met them online

17:31

. I don't really know them on that level to feel

17:33

comfortable to do business or join

17:35

on with them , whatever the case may be . So that's

17:37

some of the stuff that I think about , because I'm always hesitant

17:39

about people . I'm like I don't know .

17:42

Well , who has said that there was a thing was that we spoke

17:44

about this a little bit , but Kevin Hart and Jay Z and it was

17:46

like at our level there is a we

17:48

don't really collaborate on the business side

17:50

of things . But he was like when you go to the multi

17:52

is like all right , me and Jay Z at different levels , but he's like

17:54

when you go to the multi billion dollar level , they're

17:57

all doing that's how they got there . Yeah , they're

17:59

all like this is how we got that . We put our stuff together , we

18:01

built this , we built that , the skyscraper , we did this

18:03

. But he's like at our level , where we are , we're so

18:05

fearful of a person being the head honcho

18:07

or the head dog and we all want to be that person

18:10

. And it's hard when you collaborate with people

18:12

and you always want to be that person . I think me and my

18:14

good friend Andrey we work so well together

18:16

because I don't have to be that person , he doesn't

18:19

have to be that person , but we both can if necessary

18:21

. Yeah , so when we come together is like all

18:23

right , you taking this or I'm taking it , and it's not like Scotty

18:25

and Michael or LeBron

18:27

and D , it just depends on the relationship

18:30

.

18:30

But we know who could lead with

18:32

Scottie and rim Jay .

18:33

So I mean , they got multiple championships . Well

18:36

, it worked for when they needed to . That's when it needs

18:38

to happen . So so

18:40

, going back to the the media company thing

18:42

, so how do you make money in in media ? So

18:44

, oh , there's multiple ways . Some of the ways that I was

18:46

thinking about was Like going

18:48

back to our career and like

18:51

personal finance and paying off debt

18:53

. So I was thinking about sponsorship

18:55

being a huge medium that we aren't even Getting

18:58

a nearly a spot of attention

19:00

on in our businesses because we just promote

19:02

other people's products and services . What I'm thinking about , like

19:04

, for example , I was listening to something and I was like , oh , you

19:06

know every dollar , dave rams , he's looking to build every

19:09

dollar to this next thing . And I'm like , oh yeah

19:11

, we've been using every dollar for you know nine

19:13

years . And then like gust , like all

19:15

these other , like hiring platforms , and even we've

19:17

been using them and recommending all these platforms

19:19

for all these years , but we never thought about them

19:21

actually paying us to to

19:23

talk about it ? Yeah , because you talk about it organically

19:26

in our community , in our course

19:28

, on the show , on the youtube , as

19:30

as things that we're already doing . So I

19:33

think sponsorship needs to be a good focus for

19:35

us , especially over the next couple

19:37

months . And if you want to do some extra credit , take

19:39

a screenshot of your phone . Or if you're

19:41

driving in the car , take a screenshot of your

19:43

, your dashboard tag and tag us on instagram

19:46

. Let us know you are tapping in so that we

19:48

can repost you and show you some love too .

19:50

You can tag us at more than a side hustle

19:52

podcast or at the heart of morning . We

19:54

have two ways that you can tap in with us . We appreciate

19:56

it . Thank you . Sponsorship also

19:59

paid slots . If you do paid slots

20:01

on the podcast , that's another way that

20:03

you can do that . So people coming on to your

20:05

podcast or I won't say you going

20:07

on , but people coming on to your podcast or wanting

20:09

to collaborate with you In some capacity , you

20:11

can charge a fee for that if you're

20:13

able to provide a value to them

20:15

. Right . So your audience , your email

20:18

list , whatever the case may be , you can

20:20

charge a slot for that . That's a way to get paid

20:22

.

20:22

Because that's also more exposure for them

20:24

, I guess , and then also the people that are

20:27

listening , so the audience , you guys . So bringing

20:29

only vetted experts or people that we

20:31

recommend no liking trust on our show

20:33

is one of the ways that we can maintain the

20:35

trust . I was like , oh well , we trust them , so

20:37

we would only trust you to work with them on on

20:39

that level if you decide to .

20:41

And I think that's part of what limits us from

20:43

going forward and doing more

20:45

podcasts with other people , because sometimes

20:47

we're like , well , we don't really know them . So

20:50

I don't know if I want to just interview you based

20:52

off of just what I see . Or

20:55

just because you have a big following . I don't know

20:57

if I Want to do that , because

20:59

then it doesn't feel as authentic . But

21:01

if you want to grow , you're not going to know the world , right

21:04

? So that's a balance that we kind

21:06

of try to figure out , I guess but

21:08

, everyone that we that we bring on to the

21:10

podcast . We may not

21:12

be best friends with them , but we know them at a certain

21:14

level that we feel comfortable and trust that

21:16

we can bring them into our space and into our community

21:19

and share with other people .

21:20

Yeah , that's another big one too . So that kind of limits

21:23

us . But then also there needs to be some sort of familiar

21:25

, familiar laterity .

21:26

That's , that's the word , but people feel

21:28

like they're familiar with someone , if they can know their story

21:31

, like , oh yes , you know , if I know your story and I

21:33

trust your story and stuff like that , but it does

21:35

it .

21:35

Just you don't want to dilute your brand as well

21:37

. Yeah , so I feel like everyone that we could be a mistake

21:39

.

21:40

Everyone that we've kind of brought on , we've maybe

21:42

worked within a capacity or obviously

21:44

, like my mother , we know her . But

21:47

everyone we might have worked with them or with

21:49

they may have , we've grown a relationship

21:51

with them . It hasn't just been a one time interaction

21:53

online . So some people , yeah , we've met

21:55

online , but we've been to dinner with them , we've

21:57

hung out with them . They went to our child's birthday

22:00

party . Like we know them enough to feel comfortable

22:02

to say , ok , we can talk to them about these

22:04

things .

22:05

And then we also trust them , we also trust

22:07

what they're doing in their brand .

22:08

Yeah .

22:09

So another thing would be group subscriptions and membership

22:11

. So we already have our cleaning business university community

22:13

, yeah , and I think what the

22:15

media platform , I think what the media platform

22:18

turns into , is like that is just one

22:20

subset of what our community

22:22

is what we talk about . So this

22:25

is a big one . When we we had a challenge where

22:27

we did a debt delete the debt challenge

22:29

and we had about 20 people pay off like hundreds of

22:31

thousands of debt and that was just one of the things

22:33

we did . We , you know , we talked about budget and we talked about finances

22:35

. But we don't talk about that stuff as much inside

22:38

the cleaning business university community because we kind

22:40

of focus I don't want it to be focused on . I

22:42

think when you first start , it's OK to be focused on

22:44

one thing , but we were very niche

22:46

and then we uneached and then we went back

22:48

down again . Oh , you brought up a good point . So

22:50

I don't think you start out doing everything . You start doing

22:52

one thing and you find out what your lane is . But

22:55

I think we've grown so

22:57

much as individuals , as a family , as

22:59

just what we've learned and met so many people . I

23:01

think it becomes a disservice to keep our community just

23:03

focused on the cleaning business side . So one of the things

23:06

I would say is like we'd start a , like

23:08

it turns us like a side hustle corner as well , like

23:10

people who just don't want to start a cleaning business . That would

23:12

be .

23:12

My thought is like that's what a community or something they just

23:14

want to community .

23:15

They just want to learn about different ways to make money . It might

23:17

be like all right , you know , making your first thousand dollars

23:19

outside your job is like all right , let's find out how

23:21

to make you your first thousand dollars outside your job , because

23:23

even while we were building our cleaning business , we

23:25

still were doing side hustles .

23:27

Yeah , which I think you brought up a good point , because

23:29

I've seen I consume a lot of Tik Tok , by

23:31

the way .

23:32

Oh , yes , so I see .

23:34

But even it was on Instagram that somebody was saying that everyone

23:37

is saying you don't need to have a niche , you don't have

23:39

to need to have a niche , and they're like that may be right

23:41

for people that has built their community

23:43

. So you knew this person for

23:45

one thing . You knew this person for one thing

23:47

at first , and then they were able

23:49

to expand and share their world with you because you already

23:52

bought into them . You already bought into whatever

23:54

they have going on , so they were able to then

23:57

not have a niche , right . So I do

23:59

agree with you and just come in doing all the things , because

24:01

then I'm like where am I following her for ? Like , what

24:03

do I like about her ? What I don't ? But it's fine

24:05

for you to grow and evolve . No one said you have to stick

24:07

to one thing , but I think you definitely stick to

24:09

one thing to start , and then eventually

24:11

, once you have a following or people

24:13

that are willing to show up and listen to

24:15

you week after week , day after day , whatever

24:18

the case may be , then you can show more

24:20

. Yeah , I would say .

24:21

And then , even so , with the community

24:24

, like fitness is a big part of our life , like

24:26

you know , running , walking , jogging , eating

24:28

right , working out , working out there's so

24:31

many , there's so many things that we do that

24:33

that would be a part of what our

24:35

community would be . So our media company has

24:38

a fitness component . So this is me

24:40

thinking , like , like I said , the goal is to build a

24:42

seven figure , multi , seven figure media company , and

24:44

these are just some of the things that I think about . Then

24:46

, merch you could talk about merch , like there are so

24:48

many different lanes that you would kind of take this thing to

24:50

advertising .

24:51

But how do you do ? It's like you know there's so

24:54

much information and so many lanes that you can go

24:56

and they're like , oh , I could do this to make money , I could do this to make

24:58

money . But how do you kind of do all

25:00

of that gradually ? Do you do it at

25:02

one time ? How do you do that ? Because I feel

25:04

like some of the things is like we know it but we're like

25:06

, oh , we don't have the time for it . But then at some times we're like

25:09

you never have time for anything . So how

25:11

do you fit it in ? How do you prioritize it ?

25:13

I would say that's a good

25:15

question . Check out the next episode to learn more about

25:17

that . So I

25:19

think for I think for anyone who's trying

25:21

to figure out , you know , building a media company

25:24

this could be for us

25:26

too , specifically for us . I would think our focus has

25:28

been a cleaning business for so long . I think now you

25:30

start bringing in other people to focus on

25:32

that part of it . So you come in as

25:34

the expert of that . But then you have other people coming

25:36

in and helping you build those other things . So I think

25:38

at this point like I would love to bring some money and I

25:40

focus on the side hustle . So it's like all right , you know your

25:42

goal is to go out and get learning about side hustles . If

25:44

that's your thing , you like doing side hustles , you

25:47

come into the community and you start collaborating

25:49

with more people so that now

25:52

we can diversify our attention

25:54

and energy . So it would be like a side hustle corner

25:56

. Okay , fitness , like I love fitness , but I

25:58

don't have the expertise or time . Now

26:00

we got a fitness corner with some fitness and ways you can stay

26:02

fit as an entrepreneur or as a family or

26:04

a mother . You know busy moms , so

26:07

I think that's when it turns into more collaboration

26:09

and instead of us trying to figure out how

26:11

to do everything ourselves , that's what takes you from

26:13

. You know , multi six figures , seven figures

26:15

and multi seven figures . At that point , bringing

26:17

in other experts and collaborating with more people

26:19

on that level that we could figure out how to get there .

26:21

So you don't think getting the merch would be the next step

26:24

? Hell , no , I don't want to . Not how you want

26:26

to do it . Merch ain't gonna . I don't think merch

26:30

is .

26:31

I don't think merch becomes a thing until

26:33

have someone dedicated . So it'll be

26:35

a few ones or two sales here . That's not life

26:37

changing . I would rather give the information

26:39

, give the energy and attention .

26:40

Maybe people want clean the business . University t-shirt .

26:42

Maybe they do , but I ain't even want to give it a go . That's

26:44

not going to change your life . That's not going now that

26:47

I think merch is more , less , less about

26:49

the money and more about the branding

26:51

.

26:51

I would say the branding , and maybe it's also the community

26:54

as well , because people like to be recognized and know

26:56

that I'm a part of something . So I would think

26:58

, letting people know in that capacity not

27:00

that I'm selling my $20 shirt . Obviously

27:02

I got it so that that ain't .

27:04

Yeah , that would okay . No , that makes sense , but

27:06

that wouldn't be the first thing I would do . But

27:09

I would tell my using the using the t-shirt as a branding

27:11

mechanism for for the media company , or

27:14

for the community , or for whatever we decide to

27:16

do . That's what I see that turning

27:18

into .

27:19

I agree , maybe merch is not the next

27:21

step . But when you said sponsorship , that kind

27:23

of , that kind of captures a lot Cause , I was

27:25

like , oh , you can do ads , but that sponsorship essentially

27:27

of ways of making money with the media , company collaboration

27:31

, getting people onto , if you have a podcast

27:34

or if you have a community , bringing people into

27:36

your community Cause , then another way

27:38

is , like you do , you probably would record

27:40

it in some capacity and you get

27:43

to tap into their audience as well that may

27:45

not know who you are . Your audience doesn't

27:47

know who they are . You're providing value on both

27:49

sides . So it's like oh , it's a win-win

27:51

for both people . How else do we see

27:53

this ? I mean cause for us and I think we spoke

27:55

about this in a hundredth episode like

27:57

we enjoy the podcast . We've been doing

27:59

this consistently for years . We're

28:01

at a point yeah , two years , not

28:04

like a decade .

28:04

Whatever ?

28:05

Two years is a lot Okay , but we're like how

28:08

do we continue to grow it and show up

28:10

and make it still worth our time ? How do we make

28:12

sure people are still tapping in ? That's why we talked

28:14

about like writing those reviews , and some

28:16

of you did write at the end of the last episode

28:18

. I listened at the end cause the Anthony asked you to

28:20

write there , so thank you .

28:21

If you stuck around throughout this whole episode

28:23

and you're watching this on YouTube , comment

28:26

I'm here at the whatever minute

28:28

mark this is , and then subscribe

28:30

and put a thumbs up on the channel

28:32

. It's a lot of those steps . So just subscribe

28:34

, because that's what helps a media

28:36

company grow . Or just let us know that we're still

28:39

changing or impacting people's

28:41

lives , because that 30 second

28:43

subscription to you means nothing , but for us it

28:45

helps us grow , it helps us reach more people and it

28:47

helps us get our brand out

28:49

there more .

28:50

And then even when we're looking to tap into

28:52

other markets , like you said , those sponsorships , those

28:55

are the questions that they have . Well , how many subscribers

28:58

are people listening ? How many views do you

29:00

have ? You know that type of stuff . How often are you showing up

29:02

? That type of stuff is really important for us to

29:04

continue to grow this thing . Every , I mean week

29:06

after week , we speak about this . Week after week . We're like are

29:08

we going to have episode ? Are you sure we're going to do this ? And we're like

29:10

, yeah , let's do it . We want to put the information out

29:12

there . We have all this stuff to talk about . We're like

29:14

let's get that information out , cool .

29:17

Anything else .

29:18

No , I didn't have anything so that's how we're that's .

29:20

Those are some of the steps and thoughts around

29:22

us building a seven , multi seven figure

29:24

media company over .

29:26

We can reflect back on this episode when it happens

29:28

. Yeah , that's another good thing about putting

29:30

media out . It's like your story . You can always

29:33

put back like oh , look at us , look at the changes .

29:35

Patrick Bet David , if you don't guys don't know who he is

29:38

. He's a media mogul , he's an entrepreneur

29:40

, but he was one of those people that

29:42

were reluctant on creating media and there

29:45

was this story about he was like I got a picture

29:47

with me , my father , my grandfather

29:49

, but in my great grandfather I think he was

29:51

like I never seen this guy outside his picture

29:53

, never heard him speak , don't know . He sounds

29:55

like no , nothing . I only know what my

29:57

grandfather told my father , who told me . And

30:01

he's like imagine if I was able to see

30:03

something about this guy , if I heard him speak

30:05

or if I he had a deep voice , like

30:07

me or I could kind of see OK , it's getting

30:09

my father , but I got it from my grandfather , but I can see where

30:11

my you know grandfather got it from . I kind of

30:13

knew more about history directly from

30:16

him . He was like that would be life changing . So

30:18

think about creating media . I may

30:20

not , you may not be thinking about building a multimillion

30:22

dollar media company , but if your great-grandchildren

30:25

could go and type your name in and they see

30:27

your children .

30:27

We have a lot of me looking at our children . Alani

30:30

will she will .

30:31

she will not watch it , but she recognized

30:33

mommy and daddy You'd rather watch Miss Rachel

30:36

, but it's super dope when you're on YouTube and

30:38

you got your video next to Miss Rachel and she's

30:40

like mommy , daddy , that's you , but she's like . I still want to watch Miss Rachel

30:42

.

30:42

That's fine .

30:43

Imagine if your kids can go and just listen to

30:45

you talk , listen to your story , listen , you know , learn

30:47

about your parents and they're upbringing

30:49

the people they've impacted . And , oh , mommy and daddy

30:51

helped this person build this or no , whatever it

30:53

is like . That's the power of media

30:55

that I don't think will be recognized

30:57

until generations down the line . You know these

31:00

guys like Warren Buffett , and you got

31:02

Michael Dell and you got Jeff and

31:04

you got all these multi billionaires and you don't really

31:06

you know about their quick pictures but you

31:09

never really seen , saw them do the thing

31:11

.

31:11

No , we just know them as this billionaire .

31:13

We know we'll chamber and had a hundred points , but we don't

31:15

got no video recordings of it . No , he's got a picture

31:17

, exactly . Because

31:19

study it , people like that I don't even know if that's a real

31:21

picture , I don't know if it's a photoshop , but we just don't

31:23

pictures . There's no video . I mean there's no videos of it , just him

31:25

holding up the number 100 . He got a hundred points

31:27

in the game , but we don't know how he did it . We don't know , we

31:30

don't , we just see it . So that's the power

31:32

of media and one

31:34

of the things that we've been using it to grow . I'm

31:37

just , you know not only our impact , but the impact

31:39

of helping others get to where they want to be .

31:41

I think that's a big point actually , if you care

31:43

about that , because once it's online , it's online forever . So

31:45

if ever I don't know YouTube

31:48

goes down which I highly doubt , but

31:50

you never know our daughter would be able to see

31:52

us in some capacity whenever we're not around

31:54

anymore .

31:54

So it's crazy how we started the episode talking about the importance

31:56

of building a business offline , but then we

31:58

ended the episode talking about the importance that

32:01

you can have with it being online

32:03

.

32:03

That's why you got to have both . It's

32:06

to fall for them .

32:06

You got to have the offline business that has nothing to do with

32:08

you .

32:09

Then you got to find . But the thing is , if we

32:11

really people do real estate as well like other

32:13

things , and if we really wanted to dive in

32:15

.

32:15

Let's say we wanted to grow our cleaning business more

32:17

based on our brand . It could . That's

32:19

the power of having a personal brand to like . You

32:21

could grow that business using

32:23

your personal brand , but the problem is

32:25

that you also come with the content . That is

32:27

too . So , yeah , nice , I like to . There's a pro

32:30

and con .

32:32

That's it for us . Thank you for tapping in again

32:34

. Be sure to subscribe to our YouTube

32:37

If you're listening there . Thank you for listening

32:39

. Go ahead and drop us a review . We'll be

32:41

back in this week .

32:42

All right , guys , see you next time , peace .

32:53

Thank you for tapping in with us again . As

32:55

you know , we always ask if you guys can , please

32:58

, please , go ahead and leave us five star review . Go

33:00

ahead and write something . If you're enjoying what we speak

33:02

about , if you listen to us week to week , please

33:04

be sure to let us know that helps us to

33:06

continue to grow and for other people to

33:08

listen to our show as well we appreciate

33:11

it .