What does your ‘images’ say about your company?

It’s not new to anyone to invest on your visual branding. This is done so you can sell your products and services. To be the best, hire the best graphic designer to help you realise and easily communicate your ideas.

In this episode of the More With Moreira Podcast, Des talks to a trusted friend Suzi Newton, a known freelance graphic designer and illustrator. Suzi shares some of her experiences whenever she provides her services. She highlights that collaboration and communication between the client and the artist is very important—a business’ ideas and an artist’s style should be both given importance and not undermined. Aside from this, she also talks about freelancing in the creatives industry.

Tune in to discover more!

KEY TAKEAWAYS

• Companies don’t put a lot of thinking in their designs, especially the logos, when they are only just beginning. Most of the time, they let the independent artists or designers decide on everything. This situation will pose some problems since the image of your company doesn’t reflect your voice, your values, and your objectives.
• The competition has become tighter in the creatives industry. Since a lot can be done remotely, a lot of online platforms for freelance jobs are crowded with graphic designers that offer works that are valued much lower than average.
• Deciding on the designs must be a collaboration. When hiring a designer, you must take into account the artist’s style and also work ethics. It’d be a different interpretation from one artist to another. So, the company and the designer must communicate effectively to achieve the best result.

BEST MOMENTS

• “If you run a business, it has to look and feel good.”
• “Having full creative reign is better.”
• “You can’t say yes to everything.”
• “Less is best.”

VALUABLE RESOURCES

• Upwork - https://www.upwork.com/

ABOUT THE GUEST

Suzi Newton is a freelance graphic designer and illustrator. She has worked with broad range of companies and individuals in UK and abroad for years now.

• https://www.behance.net/inspiredinstinct

ABOUT THE HOST

I don’t know how this works, but you’re here now listening (hopefully) about my exciting life, so I’m going to try and make this worth your while. I never got inspired at school, I was too busy trying to impress my peers, chasing girls, and being a fool to get inspired. I rejected school. But let me tell you something for free! That was a mistake! I spent the next 15 years in jobs I hated, with no direction, lacked purpose, and motivation for life. Yes, big words, but that was me in a box. A slave to the system! Fast forward to today, and well, I’m not sitting in my ivory tower or anything, but I love life and my career. Yeah, it’s both painful and exciting rolled and wrapped up into one giant subway, and who doesn’t love subway rite? The point is, you only get one life, don’t waste it pursuing things you care nothing for, invest in YOURSELF and grow as a person, be the best YOU by putting YOU first!

- Desmond Moreira, your host

CONTACT METHOD

• Website: http://desmondmoreira.co.uk
• YouTube Channel: https://www.youtube.com/channel/UCo6eVOt1YEQD0dxNkRXevVg/featured
• Twitter: https://twitter.com/Desmondmoreira
• Instagram: https://www.instagram.com/desmondmoreira

This show was brought to you by Progressive Media