“Being different is not the holy grail on gaining more customers.” 

Sometimes, you can’t just help but to shake your head on how similar (and dull) most marketing tactics are lately. So, in this episode of More with Moreira Podcast, Des shares how you can pitch your outcome, services you offer effectively.  

Entrepreneurs tend to focus on the wrong things, like trying to be different, when instead, they can easily be themselves and sell more. The best marketing strategy is with your and ready to be honed. You probably just don’t know it yet. 

KEY TAKEAWAYS 

• It’s difficult to stand out from the competitors nowadays, since from Des’ observations, everything looks too similar. Nothing that’s distinct enough to actually sell their services skyrocket high. 
• Stop thinking of ideas on how you can be different from them and instead, think of what is unique with you, yourself. Being introspective is the best start for anything. 
• The best marketing strategy is to let the customers know who are behind the services they’re buying. Who are the people they’re dealing business with? That’s what they’re curious about. This helps them have a vision of what they’re getting, since they want a great outcome (from a great team).  
• The customers don’t care about qualifications, experience, etc. They care about what you say, what you promise. So, as much as possible, find a way to connect with them. 

ABOUT THE HOST 

I don’t know how this works, but you’re here now listening (hopefully) about my exciting life, so I’m going to try and make this worth your while. I never got inspired at school, I was too busy trying to impress my peers, chasing girls, and being a fool to get inspired. 

I rejected school. But let me tell you something for free! That was a mistake!

I spent the next 15 years in jobs I hated, with no direction, lacked purpose, and motivation for life. Yes, big words, but that was me in a box. A slave to the system! Fast forward to today, and well, I’m not sitting in my ivory tower or anything, but I love life and my career. Yeah, it’s both painful and exciting rolled and wrapped up into one giant subway, and who doesn’t love subway rite?

The point is, you only get one life, don’t waste it pursuing things you care nothing for, invest in YOURSELF and grow as a person, be the best YOU by putting YOU first!  

- Desmond Moreira, your host 

CONTACT METHOD 

• Website: http://desmondmoreira.co.uk 

• YouTube Channel: https://www.youtube.com/channel/UCo6eVOt1YEQD0dxNkRXevVg/featured 
• Twitter: https://twitter.com/Desmondmoreira 
• Instagram: https://www.instagram.com/desmondmoreira 

This show was brought to you by Progressive Media