In this episode of 'Mostly Marketing with Matt Wilson,' join former radio veteran turned digital operations manager, Matt Wilson, as he delves into the intriguing landscape of iHeart Radio's venture into the OTT market.

The question? Would you buy OTT advertising from a radio company? John Costanza, Programmatic Specialist, from SilverBack Advertising joins Matt to discuss.

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.