Your host and backcountry veteran Brad Harrison is privileged to have an opportunity to chat with Walt Judas, Executive Director of the Tourism Industry Association of BC. Walt is one of the most influential people on the industry side of tourism in our province. We strongly recommend listening to this episode if you are involved in tourism in any fashion, be it a frontline employee, sector representative, club member, government staff, educator, owner/operator, marketer or just enjoy the many opportunities that tourism in BC presents. Make sure you catch Walt's insightful answers to some challenging questions.