An interview with Dr. Rachelle Reed, Chief Health and Science Officer for SweatHouz

And so for me it required a quick mindset shift into how can I help use the science to either improve the product or service or to make the instructors more skilled and/or to help drive the sales process so that we can get more people in the door and keep them for longer? Because if we can keep them for longer, the business is more profitable and they're hopefully earning some of those health benefits that are associated with regular exercise.
Dr. Rachelle Reed

Academia pathway
Industry pathway
Communicating science to impact business profitability and consumer behavior
Fitness sector as the third space
Using data to drive programming and adherence decisions
Tips for communicating science to consumers
Examples of communicating science to consumers
Tips for communicating science to operators

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