If you’ve been running a business in the online space for any length of time, you’ll know that a lot of people use outdated marketing methods when promoting things like summits—methods that, quite frankly, feel manipulative rather than relational. In today’s episode of the Movement Makers podcast, I invite Dawn Serra, CEO of Radical Summits, onto the show to talk about how entrepreneurs can create successful, ethical, and inclusive online events and summits that prioritize relationship-building over getting butts in seats. 

When Dawn speaks, everything she says is gold. We also talk about manipulative marketing practices, anti-capitalist pricing, accessibility, and why list building shouldn’t be our only focus.