Cher Hale is the founder and director of Ginkgo PR, an agency using public relations to create a more equitable media landscape. Cher joins me this week for a conversation about expanding the visibility of your business and brand by being a podcast guest. Cher is here to share some of her expertise and knowledge on the topic by helping you pitch your story and your message.

We also discuss the reality of diversity and inclusion in the PR space. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of the media to take back narratives that have been traditionally told for historically-excluded authors and entrepreneurs.