Tune into this episode to discover how neuroscience helps us better understand why people behave the way they do - especially when it comes to motivation and reward - and how we can use those insights to engage audiences. Kendall earned her Ph.D. from Columbia University, where she researched the cognitive neuroscience of learning, memory, and decision-making. She went on to launch FathomCo to support companies that are working to make meaningful progress on the world’s biggest issues—including education, health care, climate change, and DEI. Listen in to learn more about how you can make a bigger impact by using human behavior, science, and creativity to inform your next steps as a business leader.