Are you a technology leader looking to boost your customer satisfaction rates? Before you jump in with a solution, consider active listening. Engaging with customers to truly understand their needs and issues can offer a broader perspective and lead you to better solutions and products. 

We spoke with Dr. Erica Noll Webb, the senior research manager at Docker. Docker is a leading platform designed to help developers build, share, and run modern applications.

Dr. Webb shared her perspective on the importance of customer-centric innovation and other timely topics related to her work, including: 

- How early-stage startups can use UX and research to gain insights affordably and quick

- How to personalize the user journey

- How AI is affecting UX

Resources: 

⁠Erika’s LinkedIn⁠

⁠Erika’s Website⁠

⁠Understanding Your Users: A Practical Guide to User Research Methods (Interactive Technologies)⁠

⁠Measuring U⁠

⁠What Customers Want

Each MovingFast Tech Podcast, powered by profiq, features industry leaders from the trenches talking about staying ahead of the competition, the most disruptive new technologies, and their biggest challenges related to fast-moving technology. Topics we discuss include progressive programming languages, deployment techniques, AI and machine learning, and more.