Today's Guest: Brian Solis and Deirdre Breakenridge, co-authors, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Order Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by clicking the book cover above!   Order The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by clicking the book cover above! I have a lot of respect for the practitioners of public relations services. Publicists are responsible for many of the interviews you hear on Mr. Media; they’re either pitching their clients to me or I go to them seeking their clients. And in this show’s third year, I feel like every day I’m either getting schooled in PR 2.0—the web iteration of public relations—or getting spanked by it. So I’m feeding a personal curiosity by inviting today’s guests, Brian Solis and Deirdre Breakenridge. BRIAN SOLIS audio excerpt: "When PR people write press releases today, they're writing it for the CEO and the product team, not the people who need to read it. It's a totally backwards phenomenon." Together, they are the co-authors of a new book, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. Separately, Solis is the principle behind FutureWorks, a PR and New Media agency in Silicon Valley. And Breakenridge is president of PFS Marketwyse, a New Jersey-based marketing communications agency. Brian Solis Website • Posterous • Twitter • Facebook • LinkedIn • Order The End of Business As Usual Deirdre Breakenridge Website • Twitter • Facebook • LinkedIn • Order Putting the Public Back in Public Relations Mean Business: How I Save Bad Companies and Make Good Companies Great by Albert J. Dunlap with Bob Andelman. Order your copy now by clicking on the book cover above!     The Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!