Muhammad Nur Fitri Razak is a PhD. candidate at Universiti Putra Malaysia (UPM) Muhammad Nur Fitri's researches are in Quantitative Social Research, Qualitative Social Research, Communication, and Media. His research areas are Halal Communication, Corporate Identity Management (CIM) and Computer-Mediated Communication.His expertise is in Halal Comm., Corporate Identity Management (CIM) and Machine Learning (ML). He is a certified data analytics from Google.