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Mumbrellacast: Conroy beats up Google; The iPadstralian; 3D mystery; internet TV
In this week’s Mumbrellacast: https://mumbrella.com.au/wp-content/uploads/2010/05/Mumbrellacast-Episode-26.mp3 Conroy goes medieval on Google and Facebook For the love of the iPad 3D fever Best football ads Google TV   Featuring Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon and House Party PR’ s Scott Rhodie. Production by Georgina Pearson. You can also subscribe to The Mumbrella Podcast on iTunes and other podcatchers. Direct link to Mumbrella’s iTunes store listing for the podcast Recorded with the support of: The post Mumbrellacast: Conroy beats up Google; The iPadstralian; 3D mystery; internet TV appeared first on Mumbrella.
Mumbrella Podcast enters iTunes top 5
The Mumbrella Podcast has risen to number five in the iTunes Australia list of most subscribed to business podcasts.   The weekly show features editor Tim Burrowes, deputy editor Camille Alarcon and Scott Rhodie of House party PR discussing the week’s Australian media and marketing news. This week’s edition: https://mumbrella.com.au/wp-content/uploads/2009/11/Mumbrella-Podcast-Episode-5.mp3 You can subscribe to the podcast here. The post Mumbrella Podcast enters iTunes top 5 appeared first on Mumbrella.
Mumbrellacast special: The day Australian media turned upside down
On one of the most significant days for Australian media in at least a generation, the Mumbrella team unpack everything you need to know about the Nine and Fairfax merger in handy audio form. From the survival of regional journalism to what this all means for Fairfax CEO Greg Hywood, we cover it all in this special edition of the Mumbrellacast. https://mumbrella.com.au/wp-content/uploads/2018/07/Fairfax-and-Nine.mp3 Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast special: The day Australian media turned upside down appeared first on Mumbrella.
Mumbrellacast: Judge Sandilands, 120 printing jobs lost, when hair ads go bad
Kyle Sandilands recently announced he would be returning to our television screens in a Judge Judy-style show called Trial by Kyle. In this week’s edition of the Mumbrellacast, we discuss if Ten and Kyle have gotten over their bad blood after he was fired from Australian Idol back in 2009. Plus, we’ve got our best guesses for ex-SBS CEO Michael Ebeid’s replacement, the lowdown on News Corp and Fairfax’s new printing deal, and Abby makes a call on her worst ad of the year so far. We’ve also got an interview with Michael Buckley, the managing director for Accenture Interactive in Australia and New Zealand, about bridging the creative and consultancy divide, retaining trust in a programmatic world and deciphering real uses for blockchain. http://mumbrella.com.au/wp-content/uploads/2018/07/Accentures-Michael-Buckley.mp3 In the news In this week’s news roundup, the team discuss: Kyle Sandilands makes a bid to be the next Judge Judy (1:08) 120 jobs lost as News Corp and Fairfax enter shared printing press agreement (5:36) SBS CEO and managing director Michael Ebeid steps down (9:37) We review some bad ads (12:58) Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Backbay Lounge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: Judge Sandilands, 120 printing jobs lost, when hair ads go bad appeared first on Mumbrella.
Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette’s controversial campaign and VMLY&R’s first big win
This week’s Mumbrellacast is all about advertising as a flood of controversial ads hit our TV and computer screens. From Charlie Sheen’s debut in Ultratune’s latest ad to Gillette’s “toxic masculinity” viral commercial to Sydney Beer Co’s rather familiar ad, the Mumbrella news team share their thoughts on the controversy and the creative. https://mumbrella.com.au/wp-content/uploads/2019/01/Mumbrellacast-17-1-.mp3 Meanwhile, WPP’s recently merged agency VMLY&R bagged one of the biggest creative accounts, Defence Force Recruiting. The loss for incumbent agency Host/Havas meant the agency had to make some cuts. And finally, we also look at yet another rebrand for a WPP agency, this time in the form of Ikon Communications. In the news DFR hands its creative account to VMLY&R (0.39) Ikon rebrands (4.07) Creative corner: Mercedes-Benz (9.20), Ultratune (12.38), Sydney Beer Co (16.19) and Gillette (20.52) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now. The post Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette’s controversial campaign and VMLY&R’s first big win appeared first on Mumbrella.
Mumbrellacast: The verdict on Charlie Sheen’s cameo, Christmas campaigns, Oath’s Aussie launch and radio ratings
Ultra Tune has been in the headlines after it announced it would be bringing controversial actor Charlie Sheen on board for its latest commercial. In this week’s Mumbrellacast, we ask: is it time we forgive and forget its bad ad sins? The penultimate radio ratings survey of the year is in, and things are looking up for some networks. We look beyond the numbers to figure out exactly what is going on in the world of radio and which content and talent strategies are paying off. And over in creative corner, it’s starting to feel a lot like Christmas with the release of holiday campaigns from Aldi, Myer, Woolies and Bonds. Plus, Oath has officially launched in Australia, after a turbulent time for the company. Are things finally looking up? We are also joined by We Are Social’s Suzie Shaw (26:42), who chats to us about all things content, with a little Queer Eye sprinkled in for good measure. In the news The penultimate radio ratings of the year are in (1:16) Ultra Tune selects Charlie Sheen to front its latest campaign (09:11) Oath officially launches in Australia (16:35) And the Christmas ads are here (22:35) https://mumbrella.com.au/wp-content/uploads/2018/11/FINAL-EDITED-Mumbrellacast-Suzie-Shaw.mp3 Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Faster Does it Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: The verdict on Charlie Sheen’s cameo, Christmas campaigns, Oath’s Aussie launch and radio ratings appeared first on Mumbrella.
Mumbrellacast: Are we heading into a media recession?
This week, the Nine-Fairfax merger hopped over one of its biggest hurdles – the ACCC’s approval. But in this week’s Mumbrellacast, we ask: do the ‘synergies’ to come point at a wider media recession? With so many mergers ahead, and possibly a declining ad spend, are there actually going to be any jobs left? And with so many resumes landing on your desk, how do you make sure you’re picking up the right ones? Plus, we question the sacking of Outsiders host Ross Cameron, and delve into the conclusion of one of Australia’s biggest landmark test cases: Ikon vs the client. We’re also joined by OMD CEO Aimee Buchanan, who chats to us about the problem with pitching, the age diversity debate, and provides some seriously straight talking on transparency (28:47). https://mumbrella.com.au/wp-content/uploads/2018/11/FIXED-final-mumbrellacast-Aimee.mp3 In the news The Nine-Fairfax merger passes major hurdle (1:08) Ikon wins its big court case (11:09) Sky News dumps Ross Cameron (18:12) And… cricket is coming? (22:08) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Faster Does it Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: Are we heading into a media recession? appeared first on Mumbrella.
Mumbrellacast: OMD’s big year, Fairfax merger unpacked, ASIC’s case against Harold Mitchell
The Nine and Fairfax merger was in the news again this week, as Fairfax shareholders voted in favour of the Nine takeover. Senior media reporter Zoe Samios, who was in the room at the time, fills us in on what happened on the day in this week’s Mumbrellacast. We also discuss the ASIC case against Harold Mitchell and Stephen Healy in relation to the 2013 tennis rights, OMD securing Suncorp, and bridal magazine White Magazine shutting down after it refused to feature same sex couples. https://mumbrella.com.au/wp-content/uploads/2018/11/EDITED-Mumbrellacast-Nov-22.mp3 In the news Fairfax shareholders approve the takeover (1:00) ASIC goes after Harold Mitchell (07:05) Bridal magazine shuts, apparently because of same sex marriage supporters (12:16) OMD wins Suncorp’s giant media account (18:00) We were also joined by Oath’s executive team (20:42), including managing director Paul Sigaloff, CMO Anny Havercroft, director of content Simon Wheeler and head of sales Rachel Page. The team discuss Oath’s plans for the Australian market and shaking off its Yahoo7 past. Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Faster Does it Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: OMD’s big year, Fairfax merger unpacked, ASIC’s case against Harold Mitchell appeared first on Mumbrella.
Mumbrellacast: Why WPP keeps merging its agencies, and the men who rebranded Woolies
Joining us in the studio for this week’s Mumbrellacast are the brains behind one of Australia’s most celebrated rebrands: designer Hans Hulsbosch and ex-Woolworths marketer Luke Dunkerley (17:00). Dunkerley and Hulsbosch worked together on rebranding supermarket giant Woolworths, including the famous green ‘W’. Ten years on from the big launch, we speak to the pair to discover why Coles is red and Woolies is green, how to build a partnership that lasts, and how to design a timeless logo. We also ask the pair what they think of the Mumbrella rebrand, and Hulsbosch wonders where his cheque is. https://mumbrella.com.au/wp-content/uploads/2018/11/FINAL-VERSION-Mumbrellacast-29-11.mp3 In the news Fairfax takes Ten to court over Boss (1:26) JWT and Wunderman form Wunderman Thompson (06:09) Sunita Gloster leaves PwC to join WPP (10:13) Bega hands media and creative duties to Thinkerbell (13:48) Dunkerley and Hulsbosch in the Mumbrellacast studio Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Faster Does it Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: Why WPP keeps merging its agencies, and the men who rebranded Woolies appeared first on Mumbrella.
Mumbrellacast: What on Earth happened? 2018 in review
It’s the final Mumbrellacast of the year. Before we head into the new year, it’s time to look back at the big events, moments, campaigns, shake-ups, mergers, controversies and successes that shaped 2018. It’s been such a busy year for media and adland, can you even remember what happened six months ago? https://mumbrella.com.au/wp-content/uploads/2018/12/Mumbrellacast.mp3 If you can’t (or even if you can), the Mumbrella team explores the messes, the miracles and the milestones of 2018. In this episode, the Mumbrella team looks back over: The deal that reshaped the Australian media landscape: Nine buys Fairfax (01:45) All the things that went wrong at the ABC this year (spoiler alert: It’s a lot) (13:18) The #metoo movement in Australia (16:46) What on Earth is going on at WPP? (Plus, what Sorrell thinks about it all) (26:16) The year in advertising (33:41), TV (49:52), radio (53:18) and public relations (53:54) Happy New Year from the Mumbrellacast team. We’ll be back with more episodes in January, 2019. Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: What on Earth happened? 2018 in review appeared first on Mumbrella.
Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us
Buzzfeed’s announcement that it would be cutting 15% of jobs globally has made headlines around the globe this week. In our latest episode of the Mumbrellacast, we ruminate on what it all means for the local market and the future of digital publishing (1:17). Our guest this week is Mamamia’s head of podcasts, radio host and founder of PodSchool Rachel Corbett (23:19). We chat to Rachel about brands hopping on the podcast wagon for the sake of it, bad podcast ads, and why radio is not dead. We also round up the 2019 TV programming slate, including My Kitchen Rules vs Married at First Sight (13:38), and whether Dancing With the Stars is still the draw card it once was. https://mumbrella.com.au/wp-content/uploads/2019/01/mumbrellacast-31-1-FINAL-EDITED-VERSION.mp3 In the news Buzzfeed redundancies hit Australia (1:17) We analyse 2019’s reality TV offerings (13:38) Rebecca Bezzina resigns as VP MD of R/GA Australia (19:08) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now. The post Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us appeared first on Mumbrella.
Mumbrellacast special: Naked reunion – Mat Baxter, Adam Ferrier and Mike Wilson
Mat Baxter. Mike Wilson. Adam Ferrier. Three adlanders who turned the media agency landscape in Australia on its head at the helm of Naked. Baxter, Ferrier and Wilson – a decade on Naked made headlines. Made careers. Made a difference. Made an impact. And now, in this special episode of the Mumbrellacast, recorded live at Mumbrella360, the three founders reunite to talk about what went so, so right. And indeed, what went so, so wrong, with the agency now being folded into BMF. https://mumbrella.com.au/wp-content/uploads/2019/06/Mumbrellacast-06-06-19-EDITED.mp3 The founders talk culture, campaigns and careers, touching on Steal Banksy and the girl with the jacket. Join us for this unique reunion and farewell to the brand, the legacy, and the agency which was, Naked. Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   The post Mumbrellacast special: Naked reunion – Mat Baxter, Adam Ferrier and Mike Wilson appeared first on Mumbrella.
Mumbrellacast: What is going on at Seven? Jens Monsees starts at WPP AUNZ, radio ratings and hope for the ad market
It’s been a big week for Seven. The Mumbrellacast team sits down to discuss the ins and outs of the recently announced restructure which will see reporting lines in to CEO James Warburton narrowed down to eight people. The network also axed current affairs program Sunday Night, and there are rumours that Big Brother will be taking its place. WPP AUNZ’s new CEO, Jens Monsees started on Tuesday, and in case you don’t already know he has a big job ahead of him – from a slow economy, court cases, structural legacy issues and key staff departing its agencies. The team discuss what could have motivated WPP AUNZ to bring on a German, client-side marketer to lead Australia’s biggest agency holding group, and how far he needs to go to get it all back on track. This week also saw the sixth GfK radio ratings survey of the year released which revealed that *those* comments about New Zealand Prime Minister Jacinda Ardern did not deter Sydney listeners from tuning in to Alan Jones. Not that this really shocked anyone on the Mumbrellacast team. In Melbourne, Christian O’Connell helped Gold 104.3 top the Melbourne market whilst creeping up behind Fifi, Fev And Byron’s top spot in breakfast on a 9.6% share. Also, senior media reporter Hannah Blackiston gives a shout out to Perth radio, which she is “starting to really care about”. Finally, SMI data is giving adland hope that media spend will recover in October, and continue to rise into 2020. Insurance and travel are proving to be bright spots for the industry, showing growth in its advertising year-on-year. However, as Hannah points out, 2020 will be benchmarked against 2019, which has been weak in its entirety following 12 consecutive months of decline – so is an improvement really anything to get excited about? https://mumbrella.com.au/wp-content/uploads/2019/10/Mumbrellacast-03-10-19-EDITED.mp3 In the news What’s going on at Seven? (0:38) Jens Monsees arrives at WPP (14:28) The winners and losers in radio ratings (25:12) SMI is down again, but is a rebound on the horizon? (37:38) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: What is going on at Seven? Jens Monsees starts at WPP AUNZ, radio ratings and hope for the ad market appeared first on Mumbrella.
Mumbrellacast: TV Blackbox’s Rob McKnight on why Rove flopped, getting sacked and the real story behind Studio 10’s Brussels sprout incident
This week on the Mumbrellacast, TV Blackbox editor and former Studio 10 executive producer, Rob McKnight joined the team to discuss the best and worst of the morning program. He discussed Studio 10’s 1000th episode, Brussels sprout-gate, the time he “almost killed” Ita Buttrose, and his sacking from the network. Also in TV, Saturday Night Rove was axed after only two episodes and went out with 138,000 metro viewers. The team asks Rob McKnight where it all went wrong. His response to this alone is worth tuning in for. Seven announced its first commission under new CEO James Warburton, dog grooming competition Pooch Perfect, fronted by Australian actress Rebel Wilson. The show is already carrying a lot of weight on its shoulders, including whether or not it will turn the prime-time ratings ship around for the network. Plus, fallout from Nine’s fundraiser for Liberal Party was revealed this week, the end of CEO Hugh Mark’s golden run in the media industry. So how independent are the former-Fairfax mastheads, The Sydney Morning Herald, The Age and The Australian Financial Review, from their new owners? Or were the breaking stories from these papers a smart PR move? Finally from adland, 13Cabs launched a campaign from Thinkerbell, positioning it as the official travel partner of booty calls. McKnight and Mumbrella’s editor Vivienne Kelly debate its use of stereotypes, and whether or not the ads are funny. https://mumbrella.com.au/wp-content/uploads/2019/09/Mumbrellacast-05-09-19-EDITED.mp3 In the news Rove fails to Bring Back Saturday Night (21:01) Seven puts its faith in pooches (28:28) Fairfax journos turn on their new CEO (33:38) Should the media industry be worried about redundancies? (39:41) 13Cabs is the official partner of …. booty calls? (43:58) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: TV Blackbox’s Rob McKnight on why Rove flopped, getting sacked and the real story behind Studio 10’s Brussels sprout incident appeared first on Mumbrella.
Joe Hildebrand on Mumbrella video hangout
TV pundit and News Limited journalist Joe Hildebrand was the guest in Mumbrella’s live video hangout. The wide-ranging conversation with Mumbrella’s Tim Burrowes covered his TV projects, career advice for would-be journalists, insights into editing a newspaper letters page, favourite Teenage Mutant Ninja Turtle and views on slavery. Hildebrand’s new ABC2 series Shitsville, exploring Australian culture, will be launching on Tuesday. And Hildebrand has also just been revealed as a panelist on Ten’s new – as yet unnamed – morning show. You can also listen to the chat with Joe in audio podcast form:  The post Joe Hildebrand on Mumbrella video hangout appeared first on Mumbrella.
Mumbrellacast: ABC crisis, the Lisa Messenger battle, VMLY&R twists tongues and guest Michelle Rowland
On Monday the board of the ABC fired its managing director Michelle Guthrie. And by Thursday, chairman Justin Milne had walked the plank too. In this week’s Mumbrellacast, the team analyses the twists and turns and asks: where do we go from here? There were big developments in adland this week too, with WPP consolidating two of its biggest brands – creative agency Y&R and digital agency VML, which will now become VMLY&R. Plus, we discuss Lisa Messenger’s announcement that print is not dead with the return of Collective Hub and talk to shadow communications minister Michelle Rowland. https://mumbrella.com.au/wp-content/uploads/2018/09/Mumbrellacast-Michelle-Rowland.mp3 In the news In this week’s news roundup, the team discusses: The ABC crisis (01:09) VML and Y&R combine to VMLY&R (16:06)  Lisa Messenger resurrects Collective Hub (20:55) Our guest this week is shadow communications minister Michelle Rowland (30:10), who joins Tim in the studio to talk the NBN, the ABC, and her favourite ad of all time. Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled and Backbay Lounge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: ABC crisis, the Lisa Messenger battle, VMLY&R twists tongues and guest Michelle Rowland appeared first on Mumbrella.
Mumbrellacast: Sam Wood debunks stolen recipe claims, Ten’s dire ratings and Ikon’s legal battle
In this week’s episode of Mumbrellacast the team tackles Ten’s woeful Sunday night TV ratings, the fall out from Ikon’s legal battle with former client Advangen and why NAB’s Andrew Hagger is the first casualty of the banking Royal Commission. As well as the most talked about stories of the week, former reality TV star and Bachelor Sam Wood joins some of the editorial team to discuss his thriving business, debunk claims 28 by Sam Wood stole recipes, and unpack the reasons why he hasn’t posted on Twitter since 2016. https://mumbrella.com.au/wp-content/uploads/2018/09/Podcast.mp3 Plus, Wood shares his views on why Ten’s latest series of The Bachelor starring Nick ‘Honey Badger’ Cummins is proving to be a ratings hit for Ten. Matthew Morgan, the chief marketing officer and advisor at 28 by Sam Wood, also outlines how the company positioned itself in an arguably competitive market and why marketers have a responsibility to help quantify influencer marketing. In the news In this week’s news roundup, the team discusses: Ten’s troubling Sunday ratings (01:10) Industry authorities share divided views on Ikon’s ad which landed the agency in court (14:43) NAB restructures CCO roles following Royal Commission backlash (18:05) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled and Backbay Lounge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: Sam Wood debunks stolen recipe claims, Ten’s dire ratings and Ikon’s legal battle appeared first on Mumbrella.
Mumbrella Podcast: Adobe’s marketing chief Lewnes talks social media; PR flack gets busted; ads on the ABC’s YouTube channel
In this week’s podcast with Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon, House Party PR’ s Scott Rhodie and guest Ann Lewnes, Adobe global marketing president: https://mumbrella.com.au/wp-content/uploads/2010/03/Mumbrella-Podcast-Episode-16.mp3   Lewnes talks about Adobe’s plans and social media The PR who got busted for hiring actors for A Current Affair’s “news” story Ads on the ABC’s YouTube channel. What happened? Ask Richard campaign wins big at the AIMIA awards Big ratings win for Ten’s NCIS, but who’s really attracting the younger viewers? Production by Georgina Pearson. You can also subscribe to The Mumbrella Podcast on iTunes and other podcatchers. Recorded with the support of: The post Mumbrella Podcast: Adobe’s marketing chief Lewnes talks social media; PR flack gets busted; ads on the ABC’s YouTube channel appeared first on Mumbrella.
Mumbrella Podcast: News Ltd’s Tony Kendall targets advertisers; Australians leaders in social media; where are all the women creatives?
In this week’s Mumbrella Podcast with editor Tim Burrowes, deputy editor Camille Alarcon and House Party’s Scott Rhodie: Tony Kendall, News Limited’s director of sales, talks up its strategy to attract more national advertisers Why does Australia lead the world in social media? The advertising industry – suffering from a lack of women creatives https://mumbrella.com.au/wp-content/uploads/2010/02/Mumbrella-Podcast-Ep-11.mp3 You can also subscribe to The Mumbrella Podcast on iTunes and other podcatchers. Recorded with the support of CBS Interactive. Production by Georgina Pearson. The post Mumbrella Podcast: News Ltd’s Tony Kendall targets advertisers; Australians leaders in social media; where are all the women creatives? appeared first on Mumbrella.
Mumbrellacast: Outdoor blows up, Pureprofile baffles, Godfreys goes back to the future
In this week’s edition of the Mumbrellacast, AANA CEO John Broome and Media Scope founder Denise Shrivell join us to chat all things advertising (19:28). Tune in to discover how we manage to fit transparency, gender stereotyping and the poo jogger into one interview. We also attempt to cover all things outdoor (and believe us when we say, a lot’s been going on), unpack previous Mumbrellacast guest Ben Sharp‘s new role at Pureprofile, and Josie discovers the famous Godfreys bowling ball ad. http://mumbrella.com.au/wp-content/uploads/2018/06/john-broome-mumbrellacast.mp3 In the news In this week’s news roundup, the team discusses: Ooh Media buys Adshel, JC Decaux buys APN (01:21) Pureprofile hires Ben Sharp (09:29) Godfreys goes back to the future (16:08) Denise and John In this week’s episode, the team chats to AANA CEO John Broome and Media Scope founder Denise Shrivell about the not-so age old transparency debate, the AANA’s media agency problem, the time Mumbrella accidentally funded Breitbart and the never-ending battle with Wicked Campers. The poo jogger also makes an appearance. Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: Outdoor blows up, Pureprofile baffles, Godfreys goes back to the future appeared first on Mumbrella.
Mumbrellacast: Kyle and Jackie O dethroned, Facebook Watch hits home, Amazon’s big Australian hire
In this week’s edition of the Mumbrellacast, the team discuss what Facebook Watch really means for Australia’s publishers (0:48), and attempt to get our heads around this week’s Foxflix announcement from Foxtel (5:27). Plus, we wrap up the most recent radio ratings survey (11:56) (but mainly ponder what’s going on with Kyle Sandilands). Plus, we examine Amazon’s most recent big hire: Henry Tajer (19:33). Mumbrella’s head of event content Damian Francis will also be speaking to Jasmine Bedir, managing director of Spark 44, and Kevin Nicholls, brand and marketing director at Jaguar Land Rover Australia, about all things automotive (24:38). https://mumbrella.com.au/wp-content/uploads/2018/08/Mumbrellacast-.mp3 In the news In this week’s news roundup, the team discuss: Facebook’s big video push (0:48) Foxtel launches Foxflix (5:27) Kyle and Jackie O finally lose their breakfast crown (11:56) Amazon pushes into Aussie adland with the hire of Henry Tajer (19:33) Thanks for supporting the Mumbrellacast since we brought it back. If you haven’t had a chance yet, we’d love it if you could write a review on iTunes or wherever you find your podcasts. Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: Kyle and Jackie O dethroned, Facebook Watch hits home, Amazon’s big Australian hire appeared first on Mumbrella.
Mumbrellacast: Illegal internships exposed, financial results dissected and Marcel CEO’s exit
For this edition of Mumbrellacast our very own bespoke editor, Adam Thorn, joins us to unpack his four-part expose on illegal journalism internships and the future for young journalists in the industry. In addition, the editorial team discusses the biggest campaign of the week – Qantas’ Stand Up for the Spirit of Australia “virtue signalling” ad – as well as the departure of Marcel’s CEO, Gavin Levinsohn. https://mumbrella.com.au/wp-content/uploads/2018/08/Final-Podcast.mp3 Plus the financial results of APN Outdoor, Ooh Media, Nine, Seven, Southern Cross Austereo and Isentia are dissected. In the news: Qantas’ ‘virtue signalling’ ad Gavin Levinsohn’s exit from Marcel The financial results of the biggest media owners Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: Back Bay Lounge Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: Illegal internships exposed, financial results dissected and Marcel CEO’s exit appeared first on Mumbrella.
Mumbrellacast: Adland’s leadership shuffle, Today Show’s new line-up, and Australia’s rebranding
It’s our first Mumbrellacast of the year and there’s already a lot to reflect on from the first (not even) two weeks. The first people moves of 2019 are in, and between agencies, brands and publishers, there is already a lot happening. From Tourism Australia CMO Lisa Ronson’s resignation to join Coles,the promotion of Publicis’ Michael Rebelo, Alex Parsons’ return to Nine, and a re-structure at News Corp, it’s been a busy week. https://mumbrella.com.au/wp-content/uploads/2019/01/Mumbrellcast-returns-for-2019.mp3 We look at some of the major changes and what they mean for the businesses involved. Thanks to some tender-hunting on editor Vivienne Kelly’s part, we’ve also got some insight into which agencies will be competing to rebrand Australia. So, who do we think will be best suited? And finally, the full Today Show line-up has been announced by Nine, and will see two women front the breakfast show from next week. We look at the full lineup and assess whether Nine’s decision is enough of a point of difference for 2019. In the news The people moves of 2019 (0.53) Agencies to compete for chance to rebrand Australia (18.03) What do we make of the new Today Show line-up? (25.26) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   The post Mumbrellacast: Adland’s leadership shuffle, Today Show’s new line-up, and Australia’s rebranding appeared first on Mumbrella.
Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer’s latest big move
In this week’s Mumbrellacast we tackle everything from Henry Tajer’s return to agency side, to toxic brands which agencies won’t even pitch for. Client-agency relationship expert Darren Woolley joins us to break down a bunch of new industry marriages: Is it a match made in heaven for Tajer and DAN? Can Clems Sydney effectively rebrand Australia to the world? Have The Monkeys and MLA returned to form? And who was the real winner out of the new TV and sports partnerships this summer?  Darren and the team also tackle the plethora of industry bodies in adland, and which ones we actually need to survive and thrive. Plus, we find out just how many attempts it took Mumbrella’s Tim Burrowes to successfully make Darren a coffee. https://mumbrella.com.au/wp-content/uploads/2019/01/Mumbrellacast-24-1-FINAL-EDITED.mp3 In the news Henry Tajer named Dentsu Aegis Network’s CEO (1:29) Clems Sydney to rebrand Australia (9:18) MLA calls for a united New Zealand and Australia in summer campaign (19:07) And summer sport is past the halfway mark – so how are the TV networks faring? (22:33) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now. The post Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer’s latest big move appeared first on Mumbrella.
Mumbrellacast: LadBible lands in Oz, everyone is departing, plus BBC’s Jamie Angus
On this week’s podcast, the team discuss lots of exits – namely Buzzfeed’s Simon Crerar, Marcel Sydney’s David Nobay and IPG Mediabrands’ Danny Bass. Plus, we’ll be talking to Jamie Angus, the director of BBC World Service Group, about the problem with paywalls, setting the agenda and ‘the soggy middle’. (22:21) https://mumbrella.com.au/wp-content/uploads/2019/02/Mumbrellacast-142.mp3 In the news In this week’s news roundup, the team discusses: Buzzfeed boss Simon Crerar is made redundant (01:21) LadBible set to launch in Australia (06:03) Marcel Sydney’s founder David Nobay to leave (11:03) Danny Bass resigns as CEO of IPG Mediabrands (15:12) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now. The post Mumbrellacast: LadBible lands in Oz, everyone is departing, plus BBC’s Jamie Angus appeared first on Mumbrella.
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Podcast Details
Started
Oct 14th, 2009
Latest Episode
Nov 7th, 2019
Release Period
Weekly
No. of Episodes
91
Avg. Episode Length
34 minutes
Explicit
No

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