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Mumbrellacast

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Everything under Australia’s media and marketing umbrella

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Mumbrellacast: Ten in 2020, big CMO moves, ‘Wang Watch’, and we sit down with Bachelorette Angie Kent
In this week’s Mumbrellacast, editor Vivienne Kelly sits down with this year’s Bachelorette Angie Kent to chat about the transition from Goggleboxer to reality TV mainstay. They also discuss leveraging TV appearances into media careers, whether the Goggleboxers have become too media trained, and if she cares about The Bachelorette’s ratings. In the news chat, the team also pulls apart Ten’s 2020 upfronts, including the play for diversity with new Masterchef hosts Jock Zonfrillo, Melissa Leong and Andy Allen, the two upcoming seasons of Survivor, and its refreshed ad buying platform, Buy 10. On the other end of the reality TV spectrum, Seven’s prime-time offering, Bride and Prejudice, is on the decline, bringing in metro ratings in the 300,000s. But, with a new CMO, Charlotte Valente, and the network’s upfronts around the corner, the team is keen to see what Seven will roll out for next year. It was also a week of colourful journalism: The Daily Telegraph sent a journalist in a bee costume to the Extinction Rebellion protests and NW Magazine brought back the sealed section ‘Wang Watch’. The team discusses whether Wang Watch, which features compromising images of Prince Philip and celebrity chef Pete Evans, breaches the Press Council’s principle protecting people’s ‘reasonable expectations of privacy’. However, according to a statement provided to ‘chief wang reporter’ Vivienne Kelly, Evans was fine with it. https://mumbrella.com.au/wp-content/uploads/2019/10/Mumbrellacast-10-10-19-EDITED.mp3 In the news All the takeouts from Ten’s 2020 Upfronts (0:49) The latest in reality TV ratings (15:58) Big marketer moves (23:36) The week in stupid journalism (30:44) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: Ten in 2020, big CMO moves, ‘Wang Watch’, and we sit down with Bachelorette Angie Kent appeared first on Mumbrella.
Mumbrellacast: What is going on at Seven? Jens Monsees starts at WPP AUNZ, radio ratings and hope for the ad market
It’s been a big week for Seven. The Mumbrellacast team sits down to discuss the ins and outs of the recently announced restructure which will see reporting lines in to CEO James Warburton narrowed down to eight people. The network also axed current affairs program Sunday Night, and there are rumours that Big Brother will be taking its place. WPP AUNZ’s new CEO, Jens Monsees started on Tuesday, and in case you don’t already know he has a big job ahead of him – from a slow economy, court cases, structural legacy issues and key staff departing its agencies. The team discuss what could have motivated WPP AUNZ to bring on a German, client-side marketer to lead Australia’s biggest agency holding group, and how far he needs to go to get it all back on track. This week also saw the sixth GfK radio ratings survey of the year released which revealed that *those* comments about New Zealand Prime Minister Jacinda Ardern did not deter Sydney listeners from tuning in to Alan Jones. Not that this really shocked anyone on the Mumbrellacast team. In Melbourne, Christian O’Connell helped Gold 104.3 top the Melbourne market whilst creeping up behind Fifi, Fev And Byron’s top spot in breakfast on a 9.6% share. Also, senior media reporter Hannah Blackiston gives a shout out to Perth radio, which she is “starting to really care about”. Finally, SMI data is giving adland hope that media spend will recover in October, and continue to rise into 2020. Insurance and travel are proving to be bright spots for the industry, showing growth in its advertising year-on-year. However, as Hannah points out, 2020 will be benchmarked against 2019, which has been weak in its entirety following 12 consecutive months of decline – so is an improvement really anything to get excited about? https://mumbrella.com.au/wp-content/uploads/2019/10/Mumbrellacast-03-10-19-EDITED.mp3 In the news What’s going on at Seven? (0:38) Jens Monsees arrives at WPP (14:28) The winners and losers in radio ratings (25:12) SMI is down again, but is a rebound on the horizon? (37:38) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: What is going on at Seven? Jens Monsees starts at WPP AUNZ, radio ratings and hope for the ad market appeared first on Mumbrella.
Mumbrellacast: Why can’t we all just get along with Facebook? Plus Foxtel Media, The Masked Singer and Old Mate
On this week’s Mumbrellacast, we ponder: Can we all just get along with Facebook? The discussion comes off the back of Lizzie Young from Nine  questioning if investment into Facebook exclusive content deal was worth it. It’s been a dicey time for publishers and platforms, following the ACCC’s report into digital platforms. Senior media reporter, Hannah Blackiston, reviews other publishers’ thoughts on their Facebook content, and the team discusses if there really is a place for it in the future. Also up for debate and reflection, Thinkerbell co-founder Adam Ferrier said that agencies and marketers are putting too much focus onto consumer insights. The team discusses when and where there is a place for consumer research-driven advertising versus thought-provoking branding. It is a big week for TV with Ten’s launch of The Masked Singer exceeding expectations. The Mumbrellacast team think they have matched celebrities to all of the characters, but for want of not giving away spoilers they instead talk about Lindsay Lohan – and if she really knows who anyone is? Seven is broadcasting the AFL Grand Final on Saturday, but it remains up in the air if Sydney will tune in for the GWS Giants’ first premiership campaign. And of course, Gruen was back on our screens for its 11th season, with the industry’s familiar faces, and a couple of sound issues for some viewers. Finally, the South Australian Tourism Commission’s ‘Old Mate’ is back, and this time he has brought some friends to Adelaide with him. The team debates if the latest phase of the campaign was pre-planned, or a masterstroke of last-minute marketing to make up for public backlash. And, Hannah Blackiston sat down with Foxtel Media’s chief sales officer David Roddick and advanced advertising director Nev Hasan about the recent rebrand from MCN, the impact of streaming and Kayo on Foxtel’s future, and the 12-second ‘Q Breaks’. https://mumbrella.com.au/wp-content/uploads/2019/09/Mumbrellacast-26-09-19-EDITED.mp3 In the news Why Nine is feeling chilly towards Facebook (1:22) Should marketers rely less on consumer insight? (10:42) Will the AFL grand final be a ratings bonanza for Seven? (17:58) Old Mate is back in town (28:06) Subscribe through iTunes or wherever you get your podcasts. Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com) Hard Boiled Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License The post Mumbrellacast: Why can’t we all just get along with Facebook? Plus Foxtel Media, The Masked Singer and Old Mate appeared first on Mumbrella.
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Podcast Details
Started
Oct 14th, 2009
Latest Episode
Oct 10th, 2019
Release Period
Weekly
No. of Episodes
87
Avg. Episode Length
34 minutes
Explicit
No

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