TikTok is one of the fastest-growing apps in the social media marketing world. The social video platform generated more than 738 million downloads last year. It combines the musical overlay features with the short-looping videos. The content is raw, light-hearted, and funny, making it one of the most entertaining social channels.

Even though TikTok is used mostly by a younger audience, market research shows that the “older” generation is stating to take note. They may not be creating videos but the are consuming it.

In this episode Emilia has a chat with Layal Takieddine(@geminibakes) who is the Head of Marketing at MBC Media Solutions as well as a Content Creator (Instagram, TikTok & Blog) about how she has used TikTok to reach her audience. Layal started on Instagram just to share her love of baking and cooking as well as recipes. She grew quickly but when she discovered TikTok her account there exploded in just a few months. She is now at over 130k followers and at 15k followers on Instagram. And she became an official partner for TikTok. 

In this episode Layal and Emilia discussed why she started using TikTok and what she did as well as how to use the app, what to post or create and so much more.

Although TikTok has been around for a couple of years, it’s still “young” in marketing terms, which means brands still have the chance to embrace TikTok and grow organically.

Take a listen and let us know if you're ready to embrace this new marketing tool.

You can connect with Layal over at Instagram and TikTok @geminibakes.

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Emilia Ohrtmann
Author and Owner of the fashion brand EMILIA OHRTMANN
Website: www.emiliasjourney.com & www.emiliaohrtmann.com
Instagram: www.instagram.com/emiliaohrtmann 
Pinterest: www.pinterest.com/emiliaohrtmann
TikTok: @emiliaohrtmann
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Kyla Neill
Business Coach + Mentor
Instagram: www.instagram.com/succeedingwithkyla
Facebook: www.facebook.com/succeedinginheels