“It’s easy to make assumptions, and that’s how we end up with museums that aren’t relevant to their public.”

The future of museums is relevancy and Jim Richardson, founder of the MuseumNext conference and museum news website, identifies the top priority museums should invest in to stay relevant.

Tune in as we discuss audience research, digital trends and the role of leadership in impacting change. Plus, a new game where we “predict” what museums will be like in the not-so-far-off-future!