Story marketing is a two-sided coin. One side features the use of storytelling as a device to hook the recipient of your marketing message. Not stories about your music lessons, but stories about your customer. Stories that tell a tale of how your music lessons can transform your customer’s life.   The flip side of the coin is the stories that your customers tell themselves when it comes to their hopes, dreams, and fears. The better you understand these stories, the more effective your story marketing efforts. The better you'll be able to expand on your customer’s internal narrative.

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