More and more acts are turning to direct-to-fan crowdfunding, going directly to fans who pool their money together, to finance albums, tours, and other creative projects.

But is this opportunity right for every musician?

In this episode, Wendy and I talk with Benji Rogers of PledgeMusic to get his thoughts on how musicians can create a successful direct-to-fan marketing campaign to not only get the money needed for their upcoming projects, but also develop a better relationships with fans that will last way beyond the crowdfunding period and the release of the record.

Whether you're a musician interested in leveraging your existing fanbase to fund your next music release, or you simply want to develop a better relationship with fans, this episode of the Music Marketing [dot] com Podcast will give you options on how you can be successful using direct-to-fan marketing strategies.

You can listen below or subscribe via iTunes.