In today's episode, I sit down with Fran Biderman-Gross, CEO of Advantages. She talks about pivoting your business and strategies to adapt to market changes by sharing her journey since founding her company in 2002. We also talk about the critical distinction between pivoting vs. finding and focusing on your purpose, the value of certification, the reality and opportunities for MWBEs right now, and much more.

Learn more about Fran, Advantages, and her book:

• https://www.advantages.net
• https://3keysbook.com

Find me on my website and social media:

• https://www.jeankristensenassociates.com
• https://www.facebook.com/JEANKRISTENSENASSOCIATES
• https://twitter.com/jeankristensen
• https://www.linkedin.com/in/jeankristensenassociates

Music courtesy of:

https://www.free-stock-music.com