In the latest installment of the MWBE Times Podcast, host and founder Angelina engages in a thorough discussion with Carrita Cloud, the Founder & CEO of Creativity Justified. Throughout the episode, they examine effective strategies Carrita employs to propel her business forward, which include optimizing certifications, fostering meaningful relationships, and delivering top-notch customer service.

Their dialogue ventures into the intricate details of corporate supplier diversity programs. Carrita argues for a more equitable distribution of resources and advocates for a wider and more inclusive understanding of diversity, equity, and inclusion. Angelina prompts Carrita to provide her insights on how these programs can be optimized for MWBEs, touching on prevalent issues such as understaffing, inadequate funding, and limited investment in diversity initiatives. Carrita suggests that MWBEs should proactively communicate with supplier diversity leaders to fully understand the needs of the organization and to evaluate their engagement with diverse vendors.

Moreover, Carrita stresses the critical importance of maintaining professionalism in business. She emphasizes the necessity of a polished appearance, a robust online presence, and a clear, concise elevator pitch. Additionally, she discusses the significance of networking, building relationships, and fostering collaboration within the industry, advocating for a perspective shift to view other businesses not just as competitors, but as potential partners.

This episode highlights the essential roles that professionalism, networking, and collaboration play in achieving business success. It offers invaluable insights for entrepreneurs navigating the complexities of supplier diversity programs and aiming to secure MWBE contracts. Be sure to tune into this enlightening episode for more detailed discussions and expert advice.