In an informative and inclusive episode of MWBE Times podcast, host Angelina provides an introduction to MWBE business certifications in Spanish, engaging with Griselda Garcia, a Relationship Manager at M&T Bank and a successful producer for Adictivo TV. The interview covers various aspects related to MWBE certifications, including the different types of certifications, marketing strategies, and best practices for becoming certified.

Introduction & Background: Angelina begins by offering a comprehensive overview of MWBE business certifications, explaining the significance of being certified as a Minority or Women-Owned Business Enterprise. She outlines the different types of certifications available and the benefits that come with each, ensuring that Griselda and the listener gain a clear understanding of the certification landscape.

Importance of Certification: The conversation then delves into marketing strategies for MWBE-certified businesses. Angelina shares valuable insights on how to effectively promote and market one's MWBE certification, emphasizing the importance of leveraging the certification as a unique selling point. She discusses various marketing channels and approaches that can help MWBE-certified businesses reach their target audience and secure contracts.

Navigating Challenges: Best practices for becoming certified are also a crucial topic of discussion. Angelina provides guidance on the steps and requirements involved in the certification process, ensuring that Griselda and the listener are well-equipped with the knowledge needed to pursue certification successfully. She shares practical tips for completing the application, gathering the necessary documentation, and navigating any challenges that may arise.

Certification Process: By conducting the interview in Spanish, Angelina ensures that the conversation is inclusive and accessible to Spanish-speaking entrepreneurs who are interested in MWBE certifications. Griselda and the listener gain a comprehensive understanding of the certification process and marketing strategies empowering them to take the necessary steps to become MWBE-certified and thrive in their business endeavors. Overall, the episode provides an informative and inclusive platform for Griselda and the listener to explore MWBE business certifications in Spanish. The interview equips entrepreneurs with the knowledge, strategies, and best practices necessary to pursue and leverage their MWBE certification, ultimately fostering growth and success in their businesses.