In todays episode, we deep dive into creating content that works for your business. We give you a list of content ideas that you can start creating now that will have a positive impact on growing your business.

https://youtu.be/ohGo7skGrYsResources for this Episode

Darryl:                    Welcome to my bloody website the show where we talk all things online for small and medium business owners or executives who still refer to their bloody websites. As a note you can find all our previous episodes show notes and links to all the resources we mention on bloodywebsite.com I'm one of your co-hosts Darrell King

Edmund:                and I'm Edmund Pelgen

Darryl:                    Alright Edmund welcome to episode 17

Edmund:                I can't believe we're still around unbelievable (laughing)

Darryl:                    You know we're gonna be around for a long time yeah (00:26 …?)

Edmund:                I know absolutely

Darryl/Edmund:                 (both laughing)

Darryl:                    Oh that's great so this week's episode we are going to bring together a few of the things we've talked about so if we go back over the last month we did three episodes around content and we broke that up a little bit with a link building, a practical how-to, on how to do some important basic link building for businesses. This episode we're coming back to the issue of content and improving how our audience and business website owners and marketing people think about creating content and you know it's a tricky one and we've talked about why you need content, how content such an asset to your business, how it's used in attracting people and part of your marketing efforts and reaching out to your audience. We've talked about finding your audience and understanding them and we've talked about that everything you do when you produce content needs to have a return, a return on investment, ROI, so we've we’ve done all those things and then we get to this point Ed I believe where a lot of people get paralysis where they go

Edmund:                I do

Darryl:                    oh my gosh how am I going to handle this it sounds like so much work I'm not a writer god I couldn't produce a video I don't want to be in a video I look horrible

Darryl:                    I don't understand how all these people do it they mustn't have a job or a full time gig all of these things that we hear.

Edmund:                yeah absolutely and though it's amazing we actually live in really good times in the sense that the ability to produce amazing quality content, right, it's it's now available to the masses. The tools, the systems and the education as well right, the knowledge is out there to show people like us normal business people how to create awesome quality content that will actually make a difference for the business

Darryl:                    Oh you're so right, I mean think about just in my working life time I remember selling brick phones

Darryl:                    way way back. So in New Zealand and these were the ones that actually had to be set in your car they were the first mobile phones and really all they could do was dial a number and communicate over a massive antenna and now we have these devices which you could probably could fly planes or spaceships to the moon they've got that much computing power and then we carry them around in our pocket their GPS, got awesome cameras, video and sound capture. So yeah you're right I mean that's just a device there and you know we have automatic spell checkers and grammar checkers and you know when you're typing

Edmund:                Yeah

Darryl:                    content we have there you're right with just amazing plus, easily accessible resources as in people that freelance and offer

Edmund:                That’s right

Darryl:                    this services to do it for you so I think that's what we want to cover today isn't it really we wanna