Measuring your website's effectiveness is how you know what is working.In this episode, Darryl takes us through the various ways you can measure whether your site is doing it's job.

https://youtu.be/ZsebCJ9u8q0Resources for this Episode

Online version Website Planning GuideBuy ebook or paperback version (and get access to the closed FaceBook group): The Complete Website Planning Guide

Darryl: Hi I'm Darryl King. I'm here with my co-host Ed Pelgen, we’re couple of old internet guys who been running our online agencies work well over 20 years. We get together weekly to talk about all things online especially for small and medium business owners or executives who still talk about their website, as they're bloody website. Each week we're going to tackle range of online issues put them in plain language so anyone can understand how to make their website work better for their business. This is episode 29. Hi Ed! How are you going?

Edmund: Good Darryl. Yourself?

Darryl: good, I suppose I should say that episode 29 is Titled: How to Measure your Website's Effectiveness

Edmund: Yep, I think; Yeah, This is an excellent topic cuz we've got 28 previous episodes telling people how to do all these different things and I thought it was a good opportunity for us to talk about; well, how the, how the heck do they measure, how do they actually know that any of this stuff that we've been telling do is having an effect and how do you actually measure if your website is doing its job and given that you're the author of the ultimate website planning guided, I figured that you would be the ideal person to have this conversation with today about measuring the effectiveness of something that you've planned for. Correct?

Darryl: well, I think! In that’s potentially one of the biggest problems right? There’s a lot of people don't plan what they want their website to do?

Edmund: hmm

Darryl: So when you don't know what something you wanted to do. How do you measure whether it's going to work? You know

Edmund: Yeah

Darryl: If you, if you discount for drive in the country just anywhere it works. right? But if you're trying to drive to Sydney from Brisbane then the effectiveness is, hey are we making progress, we hit in the right direction and are we getting closer? Are we, you know and there's a lot of benchmarks and standards around; how many plumbers now it would take what an average juniors etc.

Edmund: So from your experience. What would you say has been the way that most people measured their website effectiveness? How do they say, “What are the great; it's doing it’s a great job” what's their typical pinch mark?

Darryl: Well, maybe it depends a little bit on their sophistication. You know; I mean; People that are working in online marketing and here comes all the large organizations that have a lot of resources; they'll be looking at really granular data

Edmund: right

Darryl: for that; the person that this podcast probably targets that we most people that listen to it. A lot of them would just be something simple as inquiries. Well; at the very top level; hey, I get 3 inquiries a day, I get 10, a week I get one a month, and I get whatever it might be. Well I think that's a starting point that's whether; it’s the only thing that they kind of and said to define during more

Edmund: ok

Darryl: that sort of things.

Edmund: Yeah, So I mean, so I guess if we; if we simplified down to a very basic level. They're looking for leads or online sales and inquiries and that's at the end of the day that's all; that's all that matters ultimately.

Darryl: well yes and no and that's why I think people get hung up because someone goes “well I don't get inquiries for my website” does that mean it's not effective and it really comes down to what was the purpose of it; so you know where we start it; so if you think about let's just say that you sell massive pieces of machine you know maybe earth moving,