In this episode, we get real and challenge you to take another look at your business and get real about some of the things you are doing or pursuing.

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Darryl: Hi and welcome to The My Bloody Website podcast where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years and I'm here with my co-host Ed Pelgen, who's been running his online marketing agency just as long. Our goals to cover things in a way anyone can understand and it can prove how they use online in their business. This is episode 33 we've called it a Reality check About Your Online Business. It's June 28 2018. Hey, Ed how are you going?

Edmund: Good mate. Yourself?

Darryl: Excellent, excellent

Edmund: Thanks

Darryl: Getting ready for a rants

Edmund: oh, I love rants trust me; we do; there's a lot to rant about in today's environment; let me tell you

Darryl: well and I thought in this week's episode; we might talk about a topic. So in Australia June 30 is the end of the financial year into the tax year for businesses. I realized that not everyone's listening might be in Australia but it's a good time to reflect on how your business is done. And each year when the accountants come in and you look at it. Do you sort of; I know guys about how everything's been going through the deep dive? I've taken really deep. You look at how, what's happened in my business since I started after the Christmas break. The start of the year. How I've gone? A bit of a reality check because this is where you made a profit, made a loss for the whole financial year, 12 months, bills have got to be paid, all sorts of planning happens in those last few weeks just to make sure you're on track and I'm not sure that happens enough with what people are doing online. So I thought this topic of having a bit of an annual guys or navel guys is probably so a circulation

Edmund: I don't know where you going with that

Darryl: is it; you know really dig in deep and really get into the; you know and one; Think about; what are you doing? Like are you doing things that really matter? Are they profitable for your business? Do they generate an ROI?

Edmund: hmm I, And I think we should mention that where this is a bit of a rant has come from. Is that we've been seeing things happen lately, customers have been asking us questions and people have been doing things and you sit there anything. Why the bloody hell are you doing that? It's completely irrelevant to the business or you're just getting caught up. You’re playing with your toys rather than focusing on the business and we're all guilty of it. Should I do it all the time?

Darryl: Yeah well and you see it a lot like when you get to audit site, so I get to audit sites or when you visit things. You're looking for a service, you're looking for a product and you land on a site and you'll go; why on earth are you doing this? And I know we've talked about it before. Where he getting you advice from? So you know you talk to some people and they're getting advice from; it might be the business coach or it might be their accountant, it could be their working guy, could be their online marketing guy and that's all well and good in it and the people listening need to learn to be judicious in making the right calls and I guess that's why we started the podcast;

Edmund: Yeah

Darryl: Was to help throw out some information so that you knew you were getting the right advice. And an example is lead magnets you know; like and then so; maybe to explain that for people; so lead magnet you say; let's produce a little eBook or a guide and I'm going to make people coming to my site, sign up to get this. They're gonna give me their email address and their name or some form of information and then I'm gonna give them something. Then typically it's a downloadable

Edmund: yeah