In todays episode, we talk about whether you should write about the cost of your service on your website. Many people like to keep this hidden. We discuss the opportunities to be had from writing about how much it's going to cost to work with your business.

Listen to this episode:Watch this Episodehttps://youtu.be/TIABDW4IpzE

Darryl: Hi! And welcome to “The My Bloody Website” podcast, where we talk about all things online especially for small, medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years. My co-host Ed Pelgen who’s been running his online marketing agency for about as long. Our goal is to cover things in a way anyone can understand and can improve how they use online in their business. Episode 36 and we're going to go with a Content topic this week: Writing about What Your Service Costs. How are you going Ed?

Edmund: I'm going very well Darryl. How about yourself?

Darryl: yeah, I'm going good. So we have, had a few sort of navel-gazing episodes and discussions in the last three. Talking a little bit about staying on track focusing about what you're doing; you know, how to use providers etc etc. We're gonna do more of a Content episode again. we had a bit of a break from some of the content stuff a couple of months back and this one is a topic that comes up where a lot of people don't like to write about what their service costs. Are we're talking very much about service businesses, not product businesses, most products put prices up online. The number of service providers don't necessarily put rates up. They have, may have justifiable reasons or it may be just something that they feel like they can't write about and the goal of this would be to talk about that in some depth about how you can use that topic to produce not necessarily a blog post. It could be about how you explain it on our page, it could be on the service page, it could be a particular pricing page, could be in any number of places (1:34 or/to embed video)

Edmund: Yeah, and that's right and I think it's a good opportunity to talk about it because there's been a reticence in the past for people to talk about costs because they don't want to give away the secret sauce so they think it's a loss of competitive advantage and look admittedly some businesses where the service is complex they need more information before they can discuss cost but I guess where we're coming from is just having the conversation about cost, the components how you work it out; you know, how it's; how; what are the variables that go into a higher cost project or a lower cost project. Those are good opportunities from a marketing perspective, from positioning attraction. Yeah? So it's a good thing to think about and then you can work out whether it's right for your business.

Darryl: I suppose this comes into the topic of value came up in previous weeks

Edmund: hmm

Darryl: that is it because of the cheapskate mindset or is it you know like that competitive advantage thing. why do you reckon people; oh, not why reckon because you just said that but maybe part of the problem is that people don't explain the value they offer and it's again the (2:48). I don't want to tell you what a great advantages where some people don't have a problem at all. What; you know, what’s the right way to approach it?

Edmund: well I would; oh, well; if you're gonna research this online the probably the most prominent figure who started talking about this from a; from a tactical perspective. I guess is a guy called Marcus Sheridan who ran a marketing company called the Sales Line. And in his previous life he was a pool manufacturer, you know; they sold pools

Darryl: Hmm

Edmund: and he from his perspective and this is in the early days of the web he got a huge amount of traffic to his pages on his website. Where he wrote about the cost of the pool. How much does a concrete pool cost and you know, how much is a fiberglass pool cost and you know; h...