With online marketing, more often than not we don't know where to start when facing an complex problems. But what if you aren't aware what the problem is?In today's episode we talk about what to do when you don't know what you don't know.

https://youtu.be/P3V2ursMXRsResources for this Episode

Darryl: Hi I'm Darryl King and my co-host Ed Pelgen were a couple of old internet guys who's been running our online agencies for more than 20 years we get together weekly talk about all things online especially for small and medium business owners or executives who are still referring to their website as their bloody websites each week we aim to tackle a range of online issues put them in plain language so anyone can understand how to make their website work better for their business this is episode 26 and it's titled what to do when you don't know what you don't know good day Edmund

Edmund: hey Darryl How are you?

Darryl: good buddy

Edmund: what to do when you don’t know

Darryl: what to do you when don't know what you don't know so what don't you know Edmund

Edmund: I don't know a lot of things I don't know enough not to tell people that I don't know anything

Darryl: well maybe that's a problem though because that's something I think we've come across yeah it's actually really good when you don't know what you don't know it's when you think you know and you don't know

Edmund: and that's a problem I know that much

Darryl: yeah well when we come across people quite often that go you know what I hear all the stuff I see all the stuff I see people making money online I see people whose businesses are getting loads of inquiries I can see them growing and you ask them and they say it's digital man it's all online I see people dropping offline advertising or changing this thing and some people doing this and that and I think there are two types of people like this probably more than that there's some people that just jump in and try tactics right and they go I'm gonna do this I'm gonna do that and invariably they get to a point where yeah they might have hit a gold rush a couple of times but it's not sustainable but the other group of people that people go they don't do anything because there's a little bit like they're afraid of what to do next they know they need to do there's some narrative drive behind them to make them wanna do it you know real push but they don't know where to start and I think that's really the idea behind this if so talk a little bit about that if you know you should be making change or if you know you could do something better but you have no idea exactly what it is where do you start

Edmund: absolutely and I know you and I are gonna talk about it and to some extent it's people think oh gosh I need to just ain't, hire these people who know better than me and just get them on board to do all this stuff but even that's not a solution right

Darryl yeah well and it's a strange well such a strange industry we live an industry where there are full service agencies that do everything top to bottom left to right there are inde independent or smaller agencies that might special in in one initial area you know design and development for example SEO there are people that might just focus on the marketing people and the development there are people that are strategy consultants there are traditional ad agencies that have digital as part of their suite

Edmund: Hmm

Darryl: and they're strategists cover it all and they have team so is that there's a wide array and then of course there are consultants and freelancers and there's a whole raft of people that in theory could help you I suppose a lot of people go gee why don't I get someone that solve all my problems and invariably start with I named your website that's the well I need to do some ads or we're not really doing social we go we let's get social or let's do re-targeting so they they they they hear a problem