Hiya, it’s Claire Spalding from My Brand Story.Happy 2018! Let’s do this. A new year is all about reflecting on the year that was and strategising how to be better going forward, as an individual and business. What better way to start than a l

MBS030: Nailing Your ‘Who, What, Where & Why’

Dec 27th, 2017 12m 39s

Hiya, it’s Claire Spalding from My Brand Story.Happy Holidays all! I hope you are spending time with loved ones (whilst watching my vlog of course), filled with laughter and festivities! I am currently in NZ with my family celebrating in the b

MBS029: How to Identify What is ‘On Brand’ For Your Business

Dec 15th, 2017 12m 22s

Hiya, it’s Claire Spalding from My Brand Story.Have you ever heard people refer to something as ‘on brand’ or ‘off brand’ when referring to their business? Want to know what that exactly means and how that can apply to your business to make it

MBS028: Streamline Your Sales with the GOOD – BETTER – BEST Model

Nov 29th, 2017 10m 15s

Hiya, it’s Claire Spalding from My Brand Story.Do you want to make your business life easier and make more money?! ummm YES! Watch this week’s vlog, delving into how the GOOD BETTER BEST model can save you time and build more clients, oh and m

MBS027: Change Your Productivity & Be More Successful With Michael Hyatt’s Planner

Nov 23rd, 2017 14m 57s

Hiya, it’s Claire Spalding from My Brand Story.Are you like me, every day you wake up and say ‘today I am going to get organised’ and it never turns out that way? I want to introduce you to a product that changed my life – Michael Hyatt’s ‘Ful

MBS026: Escape the Trough of Sorrow in 3 Easy Steps – Tips from Airbnb

Nov 13th, 2017 15m 22s

Hiya, it’s Claire Spalding from My Brand Story.The ‘Trough of Sorrow’ ever heard of this phrase? I came about it whilst listening to the podcast ‘How I Built This’ with guy Raz – interview with Airbnb co-founder, Joe Gebbia – a MUST listen to

MBS025: The 80/20 Rule: How it Can Change Your Life & Business

Nov 2nd, 2017 11m 47s

Hiya, it’s Claire Spalding from My Brand Story.Ever heard of the 80/20 rule? It is one one of the most important rules to harness to then change your life and in business. Watch now!Stay true to your journey and brand story as what you have t

MBS024: Interview with Little Upstart & How the Brand Pack Was Vital

Oct 26th, 2017 31m 17s

Hiya, it’s Claire Spalding from My Brand Story. This week, I sit down with Lizzie Nunn – ‘Queen Bee’ Copywriter from Little Upstart. Check out her fantastic website & work http://littleupstart.com.au/ Lizzie explains how the Brand Pack gave her

MBS023: 4 Easy Steps to Consistent Brand Messaging

Oct 19th, 2017 9m 53s

Hiya, it’s Claire Spalding from My Brand Story. Have you ever wondered how the brands you love so much are always consistent in every action they take?! Whether it be their language, look and feel, on social media, their customer service. Now t

MBS 022: Q&A How Service Providers Can Build A Personal Brand That Connects!

Oct 12th, 2017 10m 15s

Hiya, it’s Claire Spalding from My Brand Story.It’s Q&A week! This one is for all service providers. I have many questions coming through asking if you are a real estate agent, hairdresser, yoga instructor, a provider of any service, do you ne

MBS 019: How You Can Control Your Time in 5 Easy Steps – Interview with Emily Meagher

Oct 3rd, 2017 37m 2s

Hiya, it’s Claire Spalding from My Brand Story. This week, I was lucky enough to get organisation guru – Emily Meagher in from http://bless-this-mess.com/ to give us the tips on how you can control your time instead of it controlling you – in 5

MBS 021: 5 Easy Steps to Productive Collaborations

Oct 3rd, 2017 14m 1s

Hiya, it’s Claire Spalding from My Brand Story. Have you been thinking for a while that you want to get on this collaboration bandwagon with a likeminded business for the greater good (more successful businesses) but just don’t know how to do i

MBS 020: Ditch Elevator Pitch?

Sep 28th, 2017 9m 58s

Hiya, it’s Claire Spalding from My Brand Story. This week, I flip the good old Mission Statement on its head. Have we been approaching this all wrong!? Off the back of a fantastic article that I read in Inc. magazine I investigate how you can t

MBS 018: How You Can Turn a Mission Statements into Sales in 3 Easy Steps

Aug 17th, 2017 15m 20s

Hiya, it’s Claire Spalding from My Brand Story. This week it is all about your Mission Statement and if you can nail this, then it will lead to a more succinct business with a clear direction. And you can achieve this in 3 easy steps!Stay true

MBS 017: How My Brand Pack will make YOU Connect!

Aug 3rd, 2017 6m 7s

This week I want to talk a little bit more about My Brand Pack and how it can help YOU build a truly authentic business and brand that will connect (with your target market)!Stay true to your journey and brand story as what you have to offer,

MBS 016: Q&A – How do You Know Your Logo is 100% Right?

Aug 3rd, 2017 9m 12s

This week I launch my first Q&A! Every week I receive really interesting and relevant questions for all businesses and I thought, why not share my answers on video. This week, Anne-Marie from ECOshop Perth asked my opinion on her logo and if wa

MBS 015: MY BRAND STORY – How to Shift Your Negative Thoughts & be a Person of ‘CAN’

Jul 18th, 2017 8m 33s

Hiya, it’s Claire Spalding from My Brand Story. This week it’s pep talk time, making you a person of ‘can’ and ditching that pesky ‘t’ (can’t).Following the world of can (your gut) will take you much further in not only your business but also

MBS 014: MY BRAND STORY – How the Brand Pack Helped Eagle Bay Brewing Co.

Jul 11th, 2017 19m 49s

This week I it down with Margarita, Marketing & Brand Manager at Eagle Bay Brewing Co. https://eaglebaybrewing.com.au We go through just how the Brand Pack helped her in the ever evolving beer and hospitality market. Find out the hurdles they

MBS 013: MY BRAND STORY – Build a Truly Authentic Brand that will Connect!

Jun 28th, 2017 2m 24s

Hiya, it’s Claire Spalding from My Brand Story. Is your business at the level you think it should be? Do you feel like you know how amazing your business/product/service is but no one else does and are wasting time and money trying to achieve t

MBS 012: Claire Spalding – My Brand Story, What’s My Deal & How Can I Help Your Business?

Jun 20th, 2017 6m 52s

I live and breathe branding. I am a brand specialist with over 13 years of experience in brand and strategic marketing. In every day terms, I have been helping business’s build and develop their brand identity, values and have helped to strateg

MBS 011: Case Study: Strong USA Consumer Brand Leaders

Jun 8th, 2017 13m 15s

I have just come back from the ever inspiring US of A for a work trip. I wanted to share with you what I saw from a strong brand perspective – today I have taken a nice cross section Sephora, Inteligentsia, Nike & In-N-Out.

MBS 010: Why Must Your Work & Play Wardrobe be Separate?

May 25th, 2017 10m 30s

Do you have separate sections in your wardrobe for your work and weekend wear? Why do we always try and compartmentalise our life? Why can’t it all flow together? Find a life and work that is wholly your own and don’t compromise.

MBS 009: Create Authentic, Timeless Brand Attributes (logos etc…) for Your Business

May 25th, 2017 12m 4s

Create your authentic, timeless brand attributes – that being logo, colours, style, content. Know what you stand for and make sure that expressed in your brand attributes, you are not a flash in the pan but a true brand leader!

MBS 008: The 3 Steps of Branding, Marketing & Then Sales

May 25th, 2017 16m 58s

Has anyone ever explained to you the 3 step process of 1. Branding, 2. marketing & then 3. Sales? Know what your brand stands for know (its soul). Once you have established your soul and what you are about as a brand, everything will fall into

MBS 007: Does Your Business Have ‘Tribe Members’?

May 25th, 2017 13m 57s

Have you ever wondered why it is you LOVE a brand or product so much? You my friend are their ‘Tribe Member’ yes you heard right, their client for life.Once you have found out what drives your target market and how to truly connect with them,