Welcome to my marketing chops, today we are going to talk about the basics of SEO, also known as search engine optimization. Yeah you'll hear that there are 200 or 300 or more factors for SEO and that some are driven by artificial intelligence. You might be discouraged about beating a robot at it's job, but the reality is humans are better and smarter at most things, so as long as your website is about the subject you want to show up on Google for, there won't be much tricking the robot that you need to do. I'm about to reveal the three or four main things SEO companies do (aside from technical settings you can tweak, I'll likely do another episode or blog post about that in particular)...