President & CEO of DeRegnaucourt Ltd. Becky DeRegnaucourt Veltema shares her story of starting as a single mom and becoming a successful entrepreneur. DeRegnaucourt Ltd. provides custom equestrian apparel for the Saddlebred Morgan, and Arabian Horse breeds.

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From his first job flipping burgers at McDonald’s and delivering The Washington Post, Craig Willett counts only one and a half years of his adult life working for someone else. Welcome to The Biz Sherpa podcast with your host, Craig Willett. Founder of several multimillion-dollar businesses and trusted advisor to other business owners, he’s giving back to help business owners and aspiring entrepreneurs achieve fulfillment, enhance their lives, and create enduring wealth. The Biz Sherpa

Craig Willett:
This is Craig Willett, The Biz Sherpa. I’m grateful you’d join me today. I’m here with Becky DeRegnaucourt-Veltema who is the owner of DeRegnaucourt Limited. Becky started the business in 1994. What she does is provide custom riding apparel for the Arabian, Saddlebred, and Morgan equestrian industries. You see, to compete in those industries, you have to wear a certain attire for certain disciplines. And Becky’s become an expert at that.

She has 40 years experience in the equine business and she brings great talent to her business. She’s committed to providing custom riding apparel for trainers, amateurs, and youth in the show rings as I described. You’re seeing some of the pictures of what she does. She has a desire to service her clients above and beyond their expectations. She’s truly one of a kind for her industry.

I think you’ll enjoy her today as we talk about how she started the business, saw a need, and was able to ramp up to be able to meet that need and, secondly, how to finance it. Then, thirdly, how you market your business. How you really go about exceeding customers’ expectations. I think you’ll enjoy hearing her. Her husband, Bill, joined her in 2004 as her partner and an officer in the company and he brings some expertise as well. I think you’ll enjoy hearing Becky.

This is Craig Willett, The Biz Sherpa. I’m grateful you joined me today for our episode. We’re in Tulsa, Oklahoma today at the US National Championship for the Arabian horses. and I have a special guest. I’d like to introduce you to Becky DeRegnaucourt-Veltema who’s the founder and owner of DeRegnaucourt Limited. She’s the clothier to the stars here at the show and many other equestrian events. Welcome, Becky.

Becky Deregnaucourt-Veltema:
Thank you. I appreciate you having me.

Craig Willett:
I’m glad that you’d be here with us. I just can’t help but sit here and look at the covers of these magazines and think of knowing some of them having been a competitor to them, that they’re your clients. What is it like to see the national magazines with your clothes on?

Becky Deregnaucourt-Veltema:
Well, it’s interesting. It’s fun. We’ve actually gotten to a point where as all the magazines flow in, we just keep the ones that we have a cover or back cover of. The pile is huge. It’s fun. We keep an archive of them. It’s really, really interesting.

Craig Willett:
That’s got to be rewarding to you. You started this business. Did you ever think you’d be at the level you are today?