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NACMA PODCAST

NACMAnews

NACMA PODCAST

A weekly Business and Marketing podcast
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NACMA PODCAST

NACMAnews

NACMA PODCAST

Episodes
NACMA PODCAST

NACMAnews

NACMA PODCAST

A weekly Business and Marketing podcast
Good podcast? Give it some love!
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Episodes of NACMA PODCAST

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Hear from Dr. Becky Achen on the reasoning for partnering with NACMA on the research conducted and hear about some initial findings. Come learn more and take a deeper dive into the results onsite at convention at 2 p.m. local time on Tuesday, J
How to Approach Summer Internship/Career Searching
Job Interviews 101: What to expect and how to prepare
Improving your relationship between your multimedia rights holder and your marketing staff.
How to work cohesively across campus when utilizingthe institutional brand and I.P. while keeping "up to date" on allthe changes that continue to come our way with name, image, and likeness!
Experts in the college athletics digital space share best practices and various ways they try to maximize revenue through email, social media (paid & organic), website, SMS and mobile app on their respective campuses.
o   Hosts Lala Kekuewa, Assistant Director of Marketing Strategy & Fan Experience – University of MarylandRicky Zum Mallen, Associate Athletic Director for Marketing & Promotions – University of Coloradoo   Guests Rachel Ripken, As
Description: The intersection of diversity, equity and inclusion with the importance of mental health awareness and support for our student-athletes is arguably the most important piece of the student-athlete experience. During this call, we ar
Diving into capitalizing on your event spaces to generate more dollars for your school. Presenters:Ariana Palmer: Director of Marketing & Engagement at Delaware AthleticsSarah Kraynik: Director of Sales & Marketing at OVG360 | Donald L.
Hear from Tim Doyle at Ohio University, Allie Popp at the University of Arkansas and Kelsey Laverdiere from the University Iowa as they discuss their strategies for expanding their success beyond the "big game." You'll learn what they did to dr
Takeaways: Working with trends that last, Make it Your Own, and Managing ExpectationsNACMA Members: Audrey Gunther, Providence College / Brooke Robinson, Wisconsin / Riley Fitzpatrick, VanderbiltGuest: Nate Bain, Director of Social + Influenc
Looking at the strategy behind Olympic sport revenue generation and the impact marketing has on it.
Hear from our 3 Pillars host school representative Charles Branch, assistant AD for marketing at Texas, and participants Alyssa Leonard, associate AD for marketing at Vanderbilt University, and Scott Peace, associate AD for marketing and fan en
Hear from our 3 Pillars host school representative Matt Smith, associate director of marketing at Ole Miss, and participants Carlos Garcia, associate AD for marketing and fan engagement at Santa Clara University, and Michelle Pontiff, assistant
Hear from our 3 Pillars host school representative Matt Amos, director of fan experience at Auburn University, and participants Quinton Payton, associate AD for marketing and fan engagement at Abilene Christian University, and Jessica Dorsey, a
On this edition of the NACMA+ podcast, board members Brad Wurthman, senior associate AD for external operations at Virginia Tech University, and Zach Dayton, deputy AD at Fairfield University, sit down to recap PACnet’23.
Faced with ever-changing fan demographics and consumer buying habits, creating the right ticket products for fans that are also in alignment with organizational goals can be a challenge. On this edition of the NACMA+ podcast, we’re joined by me
South Dakota State won its first-ever FCS national title while TCU made a remarkable run to the College Football Playoff for the first time in school history. On this episode of the NACMA+ Podcast, we’re joined by leaders from those two institu
The NACMA Personal and Professional Development Mental Health Committee sits down with panelists Jason Katte, the Associate Director of Clinical Services at Weber State University, and Dr. Brittany Collins, a Mental Health Therapist at the Univ
Lead generation has never been more critical to driving new revenue than it is today. On the latest edition of the NACMA podcast learn from Erin Gibson, the Director of Strategic Advertising and Revenue Campaigns at Illinois. Learn how Illinois
Maximizing the summer season to engage fans, connect with the community and set yourself up for success.
Many NACMA Veterans come from the marketing track, but now are tasked with overseeing entire external units, or have moved into roles like Deputy ADs or to the AD chair. In this podcast, we ask a panel of ADs and senior leaders on topics such a
Mike Wierzbicki, Senior Associate Athletics Director for External Affairs at Minnesota and Alyssa Leonard, Associate Athletics Director for Marketing at Vanderbilt discuss their focus on driving new revenue by leveraging the announcement of new
Michael Thompson, Deputy AD at Texas A&M, is joined by Kyser Thompson, President of Now What, to discuss fandom and consumer trends as we wrap up 2021 and head into 2022.
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