It s time To Re-Imagine Distributor Manufacturer relationships in the age of innovation. This podcast/audio series is brought to you by the National Association of Electrical Distributors and The Channel Advantage Partnership. The CAP council is responsible for driving the direction of the industry through research that impacts operations, profitability and efficiency of the channel. In this landmark research project, main researcher Dirk Beveridge, industry consultant, keynote speaker, and founder of UnleashWD presents the research findings that challenges current mindsets, explores ongoing concerns, and provides alternative strategies for more collaborative successful ventures in this age of innovation.