Chad Hamilton, vice president of practice management resources at Mariner Wealth Advisors, discusses with host Tully McCoy how, at a certain level, we all invest according to our values.

For instance, few people would willingly invest in companies that engage in criminal or unethical behavior. Warren Buffett once said it takes a lifetime to build a reputation and five minutes to destroy it. That has never been more true than it is today, in the social media age, where a company can very quickly ruin its reputation once its morally irresponsible or deceitful actions become known. Just ask former investors in Enron or Worldcom if values and corporate governance impact bottom-line performance.