Greg Edelstein qualified with an LLB from Wits in 1977 and has practiced law ever since as a named partner at EFG Attorneys. He is intimately involved in the CEO SleepOut where he also serves as a trustee. This will be his first time participating in the event which he sees as an opportunity to highlight what happened at Liliesleaf 55 years earlier, and to honour the memory of Nelson Mandela.

Greg has issued five challenges to CEOs he believes shares the values Madiba stood for: Uri Krost (Krost Shelving). Herbert Theledi (Nthwese Developments); Rob Fihrer (Capricorn Capital); Eugene Beck (Roadcover) and Ilan Zwarenstein (3G Mobile). He's expecting them to rapidly respond with Barney Stinson's favourite call: "Challenge Accepted..."