It’s a NO-BRAINER that creating amazing CONTENT is super important for your business.    But let’s be honest.   If great content was all you needed, EVERYONE would be mega rich...including you.    Because no matter how many people LOVE your Facebook Lives, Ebooks, Emails, Webinars...   NO ONE IS BUYING!   So what do you do?  You start at the GAP.    Not the one with comfy jeans and sweaters.   The GAP where buying decisions are made.    Confused? Don't be.    If you want your CONTENT to actually SELL STUFF, you gotta watch this video.