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NeuromarketingEpisode from the podcastNeuromarketing
Neuroimaging: Brainwaves for Marketers

Neuroimaging: Brainwaves for Marketers

Released Wednesday, 17th March 2010
Good episode? Give it some love!
Neuroimaging: Brainwaves for Marketers

Neuroimaging: Brainwaves for Marketers

Neuroimaging: Brainwaves for Marketers

Neuroimaging: Brainwaves for Marketers

Wednesday, 17th March 2010
Good episode? Give it some love!
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Professor Gemma Calvert, Chair of Applied Neuroimaging presents on the methods and technology that is enabling science to help marketers eliminate much of the risk in new product development.
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Neuromarketing

Cognitive neuroscience has revolutionised our understanding of the consumer's brain - a fact with huge implications for business and marketing. In this one-day event, you will hear from practitioners, clients and academics at the forefront of neuromarketing. Hear how neuroscience is being applied commercially to research and develop new products and services, improve the effectiveness of communications and boost revenue.

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