Neuroimaging: Eyetracking - Everything you need to know

Released Wednesday, 17th March 2010

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Neuroimaging: Eyetracking - Everything you need to know

Wednesday, 17th March 2010

Good episode? Give it some love!

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Rob Carpenter (TNS Magasin) presents on the high tech methods used by TNS Magasin, a pioneer in the field of shopper behavioural research. One of a range of research techniques demonstrated included "eye tracking".

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Neuromarketing

Cognitive neuroscience has revolutionised our understanding of the consumer's brain - a fact with huge implications for business and marketing. In this one-day event, you will hear from practitioners, clients and academics at the forefront of neuromarketing. Hear how neuroscience is being applied commercially to research and develop new products and services, improve the effectiveness of communications and boost revenue.

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