Never mind the buzzwords explores the world of brands, marketing and social media, minus the bullsh*t. This is a bored-of-the-traditional podcast, from a bored-of-the-traditional, creative social agency, Kairos Group. Join Mike Craddock, YouTube Influencer turned CEO as he guides members of our creative family & guest speakers through trending topics in a language we can all understand. Anyone who knows us knows we know a thing or two about esports (how many knows in that sentence?) each month we welcome a special edition episode featuring industry leader Drew Townley, our specialist esports creative team & guest speakers. Tune in for their honest and somewhat brutal opinions on non endemic brands, teams and influencers making moves in the industry.