This week on New Rules we welcome Atiba Jefferson, one of the most well known and respected skate photographers of all time. Jason Stewart talks to him about his entrepreneurial side more so though, he’s an investor in quite a lot of businesses ranging anywhere from dive bars to coconut water. He explains how he’s able to juxtapose his disciplined work schedule with his equally disciplined bar hopping and nacho eating lifestyle. Brought to you by WestwoodWestwood.