Farm marketing can be done well. First, understand that the key to success is to change your perspective on how you approach the market.2020 Total Farm Marketing by Stewart-Peterson Group Inc. Past performance is not indicative of future re

Chapter 2. The Impact of Competitiveness

Dec 4th, 2020 3m 11s

A highly competitive agriculture landscape means that you have to gain efficiency wherever you can – and that means you need to market well.2020 Total Farm Marketing by Stewart-Peterson Group Inc. Past performance is not indicative of future

Chapter 3: Marketing Then and Now

Dec 4th, 2020 2m 22s

Price swings have ebbed and flowed over the past 40 years of Scott’s career. What opportunity is there in today’s market?2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No repres

Chapter 4: Why Great Producers Are Often Poor Marketers

Dec 4th, 2020 5m 12s

Everything that has made you successful as a farmer gets in the way of becoming an effective marketer.2020 Total Farm Marketing by Stewart-Peterson Group Inc. Past performance is not indicative of future results. No representation is being

Chapter 5: A Known Fundamental Is a Useless Fundamental

Dec 4th, 2020 3m 48s

What you know about the market is already priced in the market.2020 Total Farm Marketing by Stewart-Peterson Group Inc. Past performance is not indicative of future results. No representation is being made that scenario planning, strategy,

Chapter 6: Why Outlook Doesn't Work

Dec 4th, 2020 4m 22s

You have to be able to accurately predict a lot of factors at the same time – without any surprises – to be accurate about outlook.2020 Total Farm Marketing by Stewart-Peterson Group Inc. Past performance is not indicative of future results

Chapter 7: Strategy Doesn't Rely on You Being Right

Dec 4th, 2020 8m 40s

A strategic approach to marketing – how Scott learned early in his career about the power of strategy.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No representation is being m

Chapter 8: Why Manage Opportunity and Risk

Dec 4th, 2020 4m 14s

A lot of people tell farmers not to be greedy and to sell at reasonable prices. Prices spend too much time at unreasonable prices to be content with reasonable.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not

Chapter 9. A Basic Strategic Approach

Dec 4th, 2020 7m 29s

How strategy works with a real-life example.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No representation is being made that scenario planning, strategy, consistency or disci

Chapter 10. Pay Attention to What Matters

Dec 4th, 2020 4m 2s

Being right isn’t what matters the most. Getting the best average price on all your production is what’s important to the health of your operation.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of

Chapter 11: Keep an Eye on Volatility

Dec 3rd, 2020 2m 10s

Farmers hate volatility. Unfortunately, low volatility leads to low prices.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No representation is being made that scenario planning,

Chapter 12: Dangerous Yet Useful Tools

Dec 3rd, 2020 3m 20s

Just like every farming tool, options and futures can be dangerous. Still, they’re just as important to your operation as any other tool.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future re

Chapter 13: Do You Have What It Takes

Dec 3rd, 2020 9m 46s

The qualities and commitments you need to bring to the table to be able to say that you have what it takes to market well.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No repre

Chapter 14: What Makes Strategic Marketing Different

Dec 3rd, 2020 2m 9s

Why marketing to the market dynamically and thoughtfully vs to a predetermined price is the key to successful strategic marketing.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results.

Chapter 15. Decision Criteria to Make the Sale

Dec 3rd, 2020 6m 15s

What is the approach to marketing strategically? The first step is to decide when to make a sale by setting criteria and sticking with them.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future

Chapter 16. Tool Selection and Criteria.

Dec 3rd, 2020 3m 20s

Choosing a tool is the next step to effective strategic marketing. The most important consideration is whether the math checks out.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results.

Chapter 17. Tool Selection and Considerations

Dec 3rd, 2020 5m 44s

Continuing from the last chapter, other considerations as you choose the tools for your strategy.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No representation is being made t

Chapter 18. Review Your Positions and Then Review Them Again

Dec 3rd, 2020 4m 11s

The last step of effective strategic marketing requires constant vigilance.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No representation is being made that scenario planning,

Chapter 19. Determining Trend by Supply Size

Dec 3rd, 2020 5m 2s

Big supplies, small supplies – what they tell you about price trend. Learn about a simplistic approach that can help keep you out of hot water.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of fut

Chapter 20. How to Use the News

Dec 3rd, 2020 2m 51s

Don’t use the news for insight into price levels. Use it to help determine trend. Here’s how.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No representation is being made that

Chapter 21. Breaking Up with Break-Even Marketing

Dec 3rd, 2020 5m 7s

Only producers are told that selling at a minimal profit is good business. It’s time to re-evaluate that approach.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No representatio

Chapter 22. Pay Attention to Price Trends

Dec 3rd, 2020 2m 34s

Marketers often get caught up on current price levels when they should be focusing on price trends. Learn Why.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No representation is

Chapter 23. Marketing Decisions - Get It Done

Dec 3rd, 2020 3m 58s

Stop second-guessing when to execute on marketing and marketing decisions. Take out the emotions and get it done.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future results. No representation

Chapter 24. Bankers - No Blaming Them

Dec 3rd, 2020 2m 53s

To implement a thoughtful strategic plan, you may need to talk to a banker. You can’t blame them for their questions. Instead, be prepared.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of future

Chapter 25. Thoughts on Elevator Tools

Dec 3rd, 2020 5m 14s

There are a lot of good reasons to use elevator tools. Just make sure you understand how you’re much you’re potentially paying for the convenience.2020 Total Farm Marketing by Stewart-Peterson Group Inc.Past performance is not indicative of